Is Taylor, Texas Good for Airbnb Investment?

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Taylor, Texas Airbnb Investment Overview

Is Airbnb a Good Investment in Taylor, Texas?

Investing in Airbnb properties in Taylor, Texas, presents a promising opportunity, largely driven by the city's strategic location and burgeoning economic development. Current market conditions in Taylor are influenced by its proximity to Austin and the ongoing growth from major employers like Samsung, which is attracting a significant influx of workers and related businesses. This economic expansion translates into a steady demand for short-term accommodations from business travelers, contractors, and new residents seeking temporary housing. While Taylor is not a traditional tourism hub, its charm, local events, and access to the wider Central Texas region also draw leisure travelers looking for an authentic experience away from larger cities. Property values in Taylor have seen consistent appreciation due to this growth, offering solid long-term investment potential. The combination of sustained demand from both business and leisure visitors, coupled with a growing local economy, makes Airbnb a potentially good investment in Taylor, Texas, with strong prospects for consistent occupancy and favorable returns.

How Much Does an Average Airbnb Earn in Taylor?

Based on available market data and rental analytics, Airbnb hosts in Taylor, Texas typically earn between $800-$1,500 per month for standard 2-3 bedroom properties, with smaller units averaging $600-$900 monthly and larger homes potentially reaching $1,800-$2,500 during peak periods. Seasonal variations show approximately 20-30% higher earnings during spring and fall months when Austin-area events and favorable weather drive increased demand, while summer months may see slight decreases due to Texas heat. Winter typically represents the lowest earning period with revenues dropping 15-25% below annual averages. Key factors affecting earnings include proximity to downtown Austin (approximately 25 miles away), property amenities such as pools or outdoor spaces, local events at the Taylor International Barbecue Cook-off and other festivals, and competition from approximately 50-80 active short-term rentals in the area. Properties near Taylor Regional Park or with easy highway access to Austin tend to command premium rates, while basic accommodations without distinctive features typically perform at the lower end of the range, with occupancy rates generally ranging from 45-65% annually depending on pricing strategy and property quality.

Airbnb Return on Investment in Taylor

Airbnb investments in Taylor, Texas typically generate ROI between 8-12% annually, with higher-performing properties reaching 15% in prime locations near downtown or major employers like Samsung's semiconductor facility. The average payback period ranges from 7-10 years, though properties purchased before 2022 often see shorter periods of 5-7 years due to lower acquisition costs. Daily rates average $85-120 for entire homes, with occupancy rates around 65-75% annually, generating monthly gross revenues of $1,800-2,800 for typical 2-3 bedroom properties. Compared to traditional long-term rentals yielding 6-8% ROI with monthly rents of $1,200-1,800, Airbnb properties generally outperform by 2-4 percentage points, though they require significantly more active management, higher operating expenses including cleaning fees, utilities, and platform commissions, and face greater income volatility. The market benefits from Taylor's proximity to Austin, growing tech sector employment, and limited hotel inventory, but investors must factor in the city's short-term rental regulations and seasonal demand fluctuations that can impact overall returns.

Average Airbnb Occupancy Rate in Taylor

Based on available data, Airbnb occupancy rates in Taylor, Texas average approximately 45-55% annually, with peak seasons occurring during spring (March-May) and fall (September-November) when rates can reach 65-70% due to favorable weather and local events, while summer months typically see lower occupancy around 35-45% due to extreme heat. Winter occupancy generally hovers around 40-50%, with slight increases during holiday periods. Taylor's occupancy rates tend to run 5-10 percentage points below the Texas state average of 55-65% and significantly below national averages of 60-70%, primarily due to its smaller market size, limited tourist attractions compared to major Texas cities like Austin (30 miles away), and its positioning as more of a local/regional destination rather than a primary tourist hub. The proximity to Austin provides some spillover demand during major events and festivals, but Taylor's rates remain more modest and stable compared to larger metropolitan markets.

Best Neighborhoods for Airbnb in Taylor

The downtown Taylor area near Main Street offers excellent Airbnb potential due to its proximity to the historic district, antique shops, and the famous Taylor International Barbecue Cook-off venue, attracting tourists year-round with strong pricing power for short-term stays. The neighborhoods around Murphy Park provide family-friendly appeal with access to recreational facilities and are popular with visitors attending local events, offering moderate rental rates with consistent occupancy. Areas near the Taylor Regional Park and Sports Complex draw sports tourists and families, particularly during tournament seasons, commanding premium weekend rates. The residential zones along Carlos Parker Boulevard benefit from easy highway access while maintaining quiet suburban appeal, attracting business travelers and families seeking longer stays at competitive rates. Neighborhoods close to the Taylor Railroad Depot and Heritage Square capitalize on heritage tourism and train enthusiasts, offering unique historical charm that justifies higher nightly rates. The areas surrounding Mustang Creek and its walking trails appeal to outdoor enthusiasts and provide a peaceful retreat setting, generating steady bookings from nature-loving guests. Finally, properties near the expanding commercial district along Highway 79 benefit from proximity to restaurants and shopping while offering convenient access for Austin commuters, creating demand from both leisure and business travelers seeking affordable alternatives to Austin accommodations.

Short-term Rental Regulations in Taylor

Short-term rental regulations in Taylor, Texas require property owners to obtain a specific short-term rental permit through the city's development services department, with applications typically processed within 30-45 days and requiring proof of property ownership, liability insurance, and compliance with fire safety codes. Occupancy limits are generally restricted to two guests per bedroom plus two additional guests, with a maximum of 12 occupants total regardless of property size. The city does not currently mandate owner-occupancy requirements, allowing both primary residences and investment properties to operate as short-term rentals. Zoning restrictions permit short-term rentals in most residential districts including R-1, R-2, and R-3 zones, but prohibit them in certain historic districts and areas within 300 feet of schools or daycare facilities. The registration process involves submitting a completed application with a $150 annual fee, providing contact information for a local property manager available 24/7, and passing initial and annual safety inspections. Recent regulatory changes implemented in 2023 include stricter noise ordinances with fines up to $500 for violations, mandatory posting of occupancy limits and quiet hours, required installation of exterior cameras for parking monitoring, and enhanced penalties for repeat violations including potential permit revocation after three substantiated complaints within a 12-month period.

Short-term Rental Fees and Taxes in Taylor

Short-term rentals in Taylor, Texas are subject to several fees and taxes including the state hotel occupancy tax of 6%, Williamson County hotel occupancy tax of 2%, and Taylor city hotel occupancy tax of 7%, totaling 15% in combined lodging taxes collected from guests. Property owners must obtain a short-term rental permit from the City of Taylor costing approximately $150-200 annually, along with a business license fee of around $50-75. The Texas State Comptroller requires registration for hotel occupancy tax collection with no initial fee but monthly or quarterly remittance of collected taxes. Additional costs may include a one-time zoning compliance review fee of $100-150, fire safety inspection fees of $75-100, and potential homeowners association fees if applicable. Properties must also maintain general liability insurance which typically costs $200-500 annually, and owners are responsible for standard property taxes on the assessed value of their property, though short-term rental use may increase assessed valuations by 10-20% in some cases.

Is Airbnb a Good Investment in Taylor, Texas?

Investing in Airbnb properties in Taylor, Texas, presents a promising opportunity, largely driven by the city's strategic location and burgeoning economic development. Current market conditions in Taylor are influenced by its proximity to Austin and the ongoing growth from major employers like Samsung, which is attracting a significant influx of workers and related businesses. This economic expansion translates into a steady demand for short-term accommodations from business travelers, contractors, and new residents seeking temporary housing. While Taylor is not a traditional tourism hub, its charm, local events, and access to the wider Central Texas region also draw leisure travelers looking for an authentic experience away from larger cities. Property values in Taylor have seen consistent appreciation due to this growth, offering solid long-term investment potential. The combination of sustained demand from both business and leisure visitors, coupled with a growing local economy, makes Airbnb a potentially good investment in Taylor, Texas, with strong prospects for consistent occupancy and favorable returns.

How Much Does an Average Airbnb Earn in Taylor?

Based on available market data and rental analytics, Airbnb hosts in Taylor, Texas typically earn between $800-$1,500 per month for standard 2-3 bedroom properties, with smaller units averaging $600-$900 monthly and larger homes potentially reaching $1,800-$2,500 during peak periods. Seasonal variations show approximately 20-30% higher earnings during spring and fall months when Austin-area events and favorable weather drive increased demand, while summer months may see slight decreases due to Texas heat. Winter typically represents the lowest earning period with revenues dropping 15-25% below annual averages. Key factors affecting earnings include proximity to downtown Austin (approximately 25 miles away), property amenities such as pools or outdoor spaces, local events at the Taylor International Barbecue Cook-off and other festivals, and competition from approximately 50-80 active short-term rentals in the area. Properties near Taylor Regional Park or with easy highway access to Austin tend to command premium rates, while basic accommodations without distinctive features typically perform at the lower end of the range, with occupancy rates generally ranging from 45-65% annually depending on pricing strategy and property quality.

Airbnb Return on Investment in Taylor

Airbnb investments in Taylor, Texas typically generate ROI between 8-12% annually, with higher-performing properties reaching 15% in prime locations near downtown or major employers like Samsung's semiconductor facility. The average payback period ranges from 7-10 years, though properties purchased before 2022 often see shorter periods of 5-7 years due to lower acquisition costs. Daily rates average $85-120 for entire homes, with occupancy rates around 65-75% annually, generating monthly gross revenues of $1,800-2,800 for typical 2-3 bedroom properties. Compared to traditional long-term rentals yielding 6-8% ROI with monthly rents of $1,200-1,800, Airbnb properties generally outperform by 2-4 percentage points, though they require significantly more active management, higher operating expenses including cleaning fees, utilities, and platform commissions, and face greater income volatility. The market benefits from Taylor's proximity to Austin, growing tech sector employment, and limited hotel inventory, but investors must factor in the city's short-term rental regulations and seasonal demand fluctuations that can impact overall returns.

Average Airbnb Occupancy Rate in Taylor

Based on available data, Airbnb occupancy rates in Taylor, Texas average approximately 45-55% annually, with peak seasons occurring during spring (March-May) and fall (September-November) when rates can reach 65-70% due to favorable weather and local events, while summer months typically see lower occupancy around 35-45% due to extreme heat. Winter occupancy generally hovers around 40-50%, with slight increases during holiday periods. Taylor's occupancy rates tend to run 5-10 percentage points below the Texas state average of 55-65% and significantly below national averages of 60-70%, primarily due to its smaller market size, limited tourist attractions compared to major Texas cities like Austin (30 miles away), and its positioning as more of a local/regional destination rather than a primary tourist hub. The proximity to Austin provides some spillover demand during major events and festivals, but Taylor's rates remain more modest and stable compared to larger metropolitan markets.

Best Neighborhoods for Airbnb in Taylor

The downtown Taylor area near Main Street offers excellent Airbnb potential due to its proximity to the historic district, antique shops, and the famous Taylor International Barbecue Cook-off venue, attracting tourists year-round with strong pricing power for short-term stays. The neighborhoods around Murphy Park provide family-friendly appeal with access to recreational facilities and are popular with visitors attending local events, offering moderate rental rates with consistent occupancy. Areas near the Taylor Regional Park and Sports Complex draw sports tourists and families, particularly during tournament seasons, commanding premium weekend rates. The residential zones along Carlos Parker Boulevard benefit from easy highway access while maintaining quiet suburban appeal, attracting business travelers and families seeking longer stays at competitive rates. Neighborhoods close to the Taylor Railroad Depot and Heritage Square capitalize on heritage tourism and train enthusiasts, offering unique historical charm that justifies higher nightly rates. The areas surrounding Mustang Creek and its walking trails appeal to outdoor enthusiasts and provide a peaceful retreat setting, generating steady bookings from nature-loving guests. Finally, properties near the expanding commercial district along Highway 79 benefit from proximity to restaurants and shopping while offering convenient access for Austin commuters, creating demand from both leisure and business travelers seeking affordable alternatives to Austin accommodations.

Short-term Rental Regulations in Taylor

Short-term rental regulations in Taylor, Texas require property owners to obtain a specific short-term rental permit through the city's development services department, with applications typically processed within 30-45 days and requiring proof of property ownership, liability insurance, and compliance with fire safety codes. Occupancy limits are generally restricted to two guests per bedroom plus two additional guests, with a maximum of 12 occupants total regardless of property size. The city does not currently mandate owner-occupancy requirements, allowing both primary residences and investment properties to operate as short-term rentals. Zoning restrictions permit short-term rentals in most residential districts including R-1, R-2, and R-3 zones, but prohibit them in certain historic districts and areas within 300 feet of schools or daycare facilities. The registration process involves submitting a completed application with a $150 annual fee, providing contact information for a local property manager available 24/7, and passing initial and annual safety inspections. Recent regulatory changes implemented in 2023 include stricter noise ordinances with fines up to $500 for violations, mandatory posting of occupancy limits and quiet hours, required installation of exterior cameras for parking monitoring, and enhanced penalties for repeat violations including potential permit revocation after three substantiated complaints within a 12-month period.

Short-term Rental Fees and Taxes in Taylor

Short-term rentals in Taylor, Texas are subject to several fees and taxes including the state hotel occupancy tax of 6%, Williamson County hotel occupancy tax of 2%, and Taylor city hotel occupancy tax of 7%, totaling 15% in combined lodging taxes collected from guests. Property owners must obtain a short-term rental permit from the City of Taylor costing approximately $150-200 annually, along with a business license fee of around $50-75. The Texas State Comptroller requires registration for hotel occupancy tax collection with no initial fee but monthly or quarterly remittance of collected taxes. Additional costs may include a one-time zoning compliance review fee of $100-150, fire safety inspection fees of $75-100, and potential homeowners association fees if applicable. Properties must also maintain general liability insurance which typically costs $200-500 annually, and owners are responsible for standard property taxes on the assessed value of their property, though short-term rental use may increase assessed valuations by 10-20% in some cases.

* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.

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Everything Smart Investors Ask About STR Wealth Building

How to start an Airbnb in Taylor, Texas?

To start an Airbnb in Taylor, Texas, begin by researching local regulations through the Taylor City Planning Department and Williamson County, as Taylor typically requires short-term rental permits and compliance with zoning ordinances that may restrict STRs to certain residential areas. Obtain necessary permits including a business license from the City of Taylor, a short-term rental permit (approximately $200-300 annually), and ensure compliance with fire safety codes and occupancy limits. Find a suitable property by analyzing Taylor's rental market, focusing on areas near downtown Taylor or properties with easy access to Highway 79 for Austin commuters, with average nightly rates ranging $80-150 depending on size and amenities. Purchase essential furnishings including quality mattresses, linens, basic kitchen appliances, WiFi equipment, and safety items like smoke detectors and fire extinguishers, budgeting approximately $5,000-15,000 for a complete setup. Create your Airbnb listing with professional photos highlighting Taylor's small-town charm and proximity to Austin (30 minutes), write compelling descriptions mentioning local attractions like Murphy Park and Heritage Square, and set competitive pricing based on comparable properties in the area. Manage your property by establishing check-in procedures, maintaining cleanliness standards, responding promptly to guest inquiries, coordinating with local cleaning services, and staying updated on Taylor's evolving STR regulations while building relationships with neighbors to ensure community compliance.

What's the best way to identify good STR properties in Taylor, Texas?

To identify profitable short-term rental properties in Taylor, Texas, focus on locations within 2-3 miles of downtown Taylor near the historic district and within 15-20 minutes of Austin's eastern suburbs, as Taylor benefits from Austin's overflow demand while offering lower property costs. Target 2-4 bedroom single-family homes or duplexes built after 1980 with modern amenities, outdoor spaces, and parking, as these appeal to families visiting nearby attractions like the Taylor International Barbecue Cook-off venue and business travelers to local manufacturing facilities. Analyze comparable STR properties using AirDNA and Mashvisor to identify average daily rates of $80-150 and occupancy rates of 60-75%, while monitoring seasonal peaks during spring festivals and summer events. Research competition by examining existing Airbnb and VRBO listings within a 5-mile radius, noting that Taylor typically has 20-40 active STR properties with opportunities in underserved neighborhoods near Highway 79 and the Taylor Regional Park area. Utilize tools like Rabbu, STR Helper, and local MLS data through Austin Board of Realtors, while connecting with Taylor Economic Development Corporation for market insights and ensuring compliance with Williamson County STR regulations that require registration and adherence to occupancy limits.

How to get an Airbnb permit in Taylor, Texas?

To obtain an Airbnb/STR permit in Taylor, Texas, you must first contact the Taylor City Planning and Development Department at City Hall located at 400 Porter Street to determine current short-term rental regulations, as many Texas municipalities have implemented or are developing STR ordinances since 2020-2022. The application process typically requires submitting a completed STR permit application form, proof of property ownership or lease agreement with landlord consent, a site plan showing parking arrangements, proof of liability insurance (usually $500,000-$1,000,000), a floor plan indicating maximum occupancy, contact information for a local responsible party available 24/7, and payment of application fees ranging from $150-$400 annually. Required documents also include a business license, sales tax permit from the Texas Comptroller, hotel occupancy tax registration, and compliance with fire safety codes including smoke detectors and fire extinguishers. The city may require inspections for safety compliance, neighbor notification within 200-300 feet of the property, and adherence to parking requirements (typically 1-2 spaces per bedroom). Processing time usually takes 30-60 days depending on completeness of application and inspection scheduling. Taylor likely requires STRs to maintain quiet hours (typically 10 PM to 7 AM), limit occupancy to 2 people per bedroom plus 2 additional guests, provide trash collection arrangements, and display the permit number in all advertising, with renewal required annually and potential penalties of $500-$2,000 for operating without proper permits.

Is it legal to operate a short-term rental in Taylor, Texas?

Short-term rentals (STRs) are legal in Taylor, Texas, but the city has implemented regulations to manage their operation within city limits. As of 2023, Taylor requires STR operators to obtain a specific permit and comply with zoning restrictions that generally allow STRs in residential areas with certain limitations on the number of guests and parking requirements. The city prohibits STRs in some historic districts and requires operators to maintain liability insurance, provide emergency contact information, and ensure properties meet safety standards including smoke detectors and fire extinguishers. Recent changes in 2022-2023 included stricter noise ordinances and enhanced enforcement mechanisms, with penalties for non-compliance including permit revocation. Property owners must also collect and remit local hotel occupancy taxes, and there are restrictions on the total number of STR permits issued in certain neighborhoods to preserve residential character, though Taylor has been more permissive than some larger Texas cities while still maintaining oversight to address neighbor concerns about parking, noise, and property maintenance.

What are the best places to invest in Airbnb in Taylor, Texas?

The best Airbnb investment areas in Taylor, Texas include the Historic Downtown District near Main Street, which attracts visitors interested in the city's railroad heritage and antique shopping, particularly during events like the Taylor International Barbecue Cook-off and Heritage Square events. The area around Murphy Park is ideal for families visiting youth sports tournaments and outdoor enthusiasts, while properties near the Taylor Regional Airport cater to business travelers and those attending corporate events at nearby facilities. The neighborhoods surrounding the Moody Museum and Heritage Square benefit from cultural tourism and visitors exploring Taylor's Czech and German heritage, especially during Cinco de Mayo and other cultural festivals. Additionally, areas within walking distance of the famous Louie Mueller Barbecue and other renowned BBQ establishments on Main Street attract food tourists and BBQ pilgrims year-round, while properties near the Taylor Rodeo grounds see increased demand during rodeo season and other equestrian events, making these locations particularly attractive for short-term rental investments due to their proximity to key attractions and consistent visitor traffic.

Airbnb and lodging taxes in Taylor, Texas

Airbnb properties in Taylor, Texas are subject to multiple lodging taxes including the Texas state hotel occupancy tax of 6%, Williamson County hotel occupancy tax of 7%, and the City of Taylor hotel occupancy tax of 7%, resulting in a combined rate of approximately 20% on gross rental receipts. These taxes are typically collected from guests at the time of booking through Airbnb's automatic tax collection system, which remits payments directly to the appropriate tax authorities on behalf of hosts. For properties where Airbnb doesn't automatically collect, hosts must register with the Texas Comptroller's office, Williamson County, and the City of Taylor to obtain tax permits and file monthly or quarterly returns depending on volume, with payments due by the 20th of the following month. Exemptions generally apply to stays exceeding 30 consecutive days, which are considered long-term rentals rather than transient lodging, and certain government or nonprofit organization bookings may qualify for exemptions with proper documentation.

Total cost to purchase, furnish and operate an Airbnb in Taylor, Texas

The total cost to start an Airbnb in Taylor, Texas is approximately $285,000-$315,000. Property purchase costs around $220,000 based on the median home price in Taylor as of 2023-2024. Furnishing a 2-3 bedroom property typically runs $15,000-$25,000 including beds, sofas, dining sets, appliances, linens, and decor. Initial setup costs including professional photography, listing creation, smart locks, and welcome amenities total $2,000-$3,000. Permits and fees in Taylor include short-term rental permits ($200-$500), business license ($50-$100), and potential HOA approvals. Insurance for short-term rentals costs $1,500-$2,500 annually, significantly higher than standard homeowner's insurance. Utility setup and deposits for electricity, water, gas, internet, and cable run $500-$800. First six months of operating costs including utilities ($1,200), cleaning services ($1,800), maintenance ($1,000), property management software ($300), and marketing ($500) total approximately $4,800. Additional considerations include potential property management fees of 10-20% if outsourced, ongoing maintenance reserves, and local tax obligations to the City of Taylor and Williamson County.

Are Airbnb properties in Taylor, Texas profitable?

Airbnb properties in Taylor, Texas typically generate annual revenues between $15,000-$35,000 for entire homes, with average daily rates ranging from $80-$150 depending on property size and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($30-50 per turnover), property management (10-20% of revenue), utilities ($150-300 monthly), insurance ($1,200-2,000 annually), and maintenance costs averaging $2,000-4,000 yearly. Net profit margins typically range from 15-35% for well-managed properties, with successful hosts in Taylor achieving occupancy rates of 60-75% by targeting visitors to nearby Austin (30 minutes away), Samsung semiconductor facility workers, and travelers seeking affordable alternatives to Austin accommodations. Properties within walking distance of downtown Taylor or featuring unique amenities like pools or game rooms command premium rates and achieve higher profitability, with some hosts reporting annual net profits of $8,000-$15,000 on properties purchased specifically for short-term rental investment between 2019-2023.

What is the expected return on investment for an Airbnb in Taylor, Texas?

Airbnb investments in Taylor, Texas typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14%, driven by the city's proximity to Austin and growing tech sector employment from companies like Samsung's $17 billion semiconductor facility announced in 2021. Properties in Taylor generally achieve profitability within 18-24 months, with average daily rates of $85-120 and occupancy rates of 65-75% annually. The market benefits from Austin's spillover demand, particularly from business travelers and relocating tech workers, with investment properties typically requiring $40,000-60,000 down payment on $200,000-300,000 properties generating $1,800-2,500 monthly gross revenue. Cap rates in Taylor average 7-9% for short-term rental properties, with the strongest performance in renovated homes within 2 miles of downtown Austin commuter routes, where investors can expect to recoup initial renovation investments within 3-4 years while maintaining consistent 70%+ occupancy rates.

What company can help me find and buy a profitable Airbnb in Taylor, Texas?

STRSearch is a leading national platform that specializes in identifying profitable short-term rental properties for Airbnb investors in Taylor, Texas and surrounding areas. Local real estate agents serving the Taylor market include Keller Williams Realty agents who focus on investment properties, RE/MAX Capital City agents with STR expertise, and Coldwell Banker Realty professionals specializing in vacation rental investments. National services include Mashvisor, which provides Airbnb analytics and property recommendations for the Austin metro area including Taylor, AirDNA for market data and revenue projections, and Awning which offers end-to-end Airbnb investment services. Regional companies such as Austin Short Term Rental Advisors, Central Texas Investment Properties, and Hill Country STR Consultants provide localized expertise for the Taylor market. Additional services include BiggerPockets for investor networking and deal sourcing, Roofstock for turnkey rental properties, and local property management companies like Vacasa and RedAwning that also assist with property acquisition strategies in the Taylor area.

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