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Find Your Airbnb InvestmentInvesting in Airbnb properties in Travelers Rest, South Carolina, presents a compelling opportunity, largely driven by the town's growing appeal as a destination. Current market conditions show a steady increase in tourism, fueled by the popular Swamp Rabbit Trail, a vibrant downtown area with local eateries and shops, and its proximity to the Blue Ridge Mountains and Greenville. This consistent influx of visitors, including outdoor enthusiasts, families, and those seeking a charming small-town experience, supports strong demand for short-term rentals. Property values in Travelers Rest have seen a healthy appreciation in recent years, reflecting its increasing desirability. While initial investment costs are a consideration, the town's ongoing development and sustained tourism trends indicate favorable investment potential for Airbnb hosts seeking solid rental income and long-term property value growth.
Based on available market data and regional analysis, Airbnb properties in Travelers Rest, South Carolina typically generate average monthly revenues ranging from $1,200 to $3,500, with most hosts earning between $1,800 and $2,800 per month depending on property type and amenities. Seasonal variations show peak earnings during spring and fall months when outdoor activities and foliage attract visitors, with revenues increasing 25-40% above winter baseline levels, while summer months see moderate performance due to regional tourism patterns. Properties closer to the Swamp Rabbit Trail and downtown area command premium rates of $80-150 per night, while more remote locations average $60-100 nightly, with occupancy rates typically ranging from 60-75% during peak seasons and 40-55% during slower periods. Key factors affecting earnings include proximity to popular attractions like Paris Mountain State Park, property size and modern amenities, professional photography and listing optimization, responsive host communication, and seasonal pricing strategies that capitalize on local events and outdoor recreation seasons. Revenue performance is also influenced by the growing popularity of Travelers Rest as a cycling and outdoor recreation destination, competition from traditional hotels in nearby Greenville, and the overall quality and uniqueness of the property offering.
Airbnb investments in Travelers Rest, South Carolina typically generate ROI between 8-14% annually, with properties near the Swamp Rabbit Trail and downtown area performing at the higher end of this range due to proximity to Greenville and outdoor recreation attractions. The average payback period for initial investment ranges from 7-12 years, depending on property acquisition costs and renovation expenses, with most investors seeing positive cash flow within 18-24 months of operation. Compared to traditional long-term rentals in the area which average 6-9% ROI, short-term rentals command a premium due to Travelers Rest's growing popularity as a weekend destination for Greenville metro residents and tourists visiting the Blue Ridge Mountains, with average daily rates ranging from $120-180 for well-appointed properties. Properties within walking distance of Main Street restaurants and trail access points typically achieve 65-75% occupancy rates during peak seasons, while those requiring a short drive average 45-60% occupancy, making location the primary factor in determining investment success in this market.
Airbnb occupancy rates in Travelers Rest, South Carolina typically average around 55-65% annually, with significant seasonal variation driven by the area's proximity to the Blue Ridge Mountains and outdoor recreation opportunities. Peak season runs from April through October, with occupancy rates climbing to 70-80% during spring and fall months when hiking, cycling, and leaf-peeping activities draw visitors to the nearby Swamp Rabbit Trail and Paris Mountain State Park. Summer months see moderate occupancy around 65-70%, while winter months drop to 35-45% as outdoor tourism declines. The highest occupancy occurs during September and October due to favorable weather and fall foliage, often reaching 75-85%. Travelers Rest performs slightly above South Carolina's statewide Airbnb average of approximately 50-60% due to its unique position as a gateway to mountain recreation, though it falls below national averages of 65-70% found in major metropolitan markets. The town's occupancy rates closely mirror other small mountain tourism destinations in the Southeast, benefiting from weekend getaway traffic from Charlotte, Atlanta, and Greenville, with Friday and Saturday nights consistently showing the strongest booking performance throughout the year.
The downtown Travelers Rest area near Main Street offers the strongest Airbnb investment potential due to its walkability to restaurants, breweries, and the Swamp Rabbit Trail trailhead, attracting both leisure tourists and cycling enthusiasts with premium pricing power of $120-180 per night. The Furman University vicinity provides consistent demand from visiting families, prospective students, and university events, supporting rates of $100-150 nightly with lower vacancy periods. Neighborhoods along the Swamp Rabbit Trail corridor between downtown and the Paris Mountain State Park entrance capitalize on outdoor recreation tourism, commanding $110-160 per night from hikers, bikers, and nature lovers. The historic residential areas near Travelers Rest High School offer charming properties with character that appeal to families and groups seeking authentic small-town experiences at $90-140 per night. Properties close to Paris Mountain State Park entrance benefit from year-round outdoor activity demand, particularly during peak hiking and camping seasons, supporting rates of $100-150 nightly. The emerging areas along Highway 276 toward the Blue Ridge Mountains attract visitors using Travelers Rest as a base for mountain exploration, offering growth potential with current rates of $85-130 per night.
Travelers Rest, South Carolina currently operates under relatively permissive short-term rental regulations as of 2023, requiring property owners to obtain a business license through the city clerk's office and register their rental properties with the local planning department. The city imposes occupancy limits of two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size. Owner-occupancy is not required for short-term rentals, allowing for investment properties to operate as vacation rentals. Zoning restrictions permit short-term rentals in residential districts R-1, R-2, and R-3, as well as commercial zones, but properties must maintain adequate parking with one space per bedroom plus one additional space. The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and paying an annual fee of approximately $150, with renewals required each January. Recent regulatory changes implemented in 2022 include mandatory noise ordinance compliance, requirements for 24/7 local contact availability, and enhanced safety standards including smoke detectors in all bedrooms and common areas, though the city has generally maintained a business-friendly approach compared to stricter regulations seen in Charleston and other South Carolina coastal communities.
Short-term rentals in Travelers Rest, South Carolina are subject to several fees and taxes including the state accommodations tax of 2% on gross rental receipts, Greenville County accommodations tax of 3%, and a local accommodations tax of approximately 2-3% imposed by Travelers Rest city government. Property owners must obtain a business license from the city costing approximately $50-100 annually, register with the South Carolina Department of Revenue for tax collection purposes (typically $50 registration fee), and may be required to obtain a short-term rental permit from Travelers Rest with fees ranging from $100-300 annually depending on property size and location. Additional costs include potential zoning compliance fees of $25-75, fire safety inspection fees of $50-150 for initial certification, and quarterly tax filing fees if using a third-party service ($25-50 per quarter). Property owners are also responsible for collecting and remitting state sales tax of 6% on rental income, and must maintain general liability insurance which typically costs $200-500 annually for short-term rental coverage.
Investing in Airbnb properties in Travelers Rest, South Carolina, presents a compelling opportunity, largely driven by the town's growing appeal as a destination. Current market conditions show a steady increase in tourism, fueled by the popular Swamp Rabbit Trail, a vibrant downtown area with local eateries and shops, and its proximity to the Blue Ridge Mountains and Greenville. This consistent influx of visitors, including outdoor enthusiasts, families, and those seeking a charming small-town experience, supports strong demand for short-term rentals. Property values in Travelers Rest have seen a healthy appreciation in recent years, reflecting its increasing desirability. While initial investment costs are a consideration, the town's ongoing development and sustained tourism trends indicate favorable investment potential for Airbnb hosts seeking solid rental income and long-term property value growth.
Based on available market data and regional analysis, Airbnb properties in Travelers Rest, South Carolina typically generate average monthly revenues ranging from $1,200 to $3,500, with most hosts earning between $1,800 and $2,800 per month depending on property type and amenities. Seasonal variations show peak earnings during spring and fall months when outdoor activities and foliage attract visitors, with revenues increasing 25-40% above winter baseline levels, while summer months see moderate performance due to regional tourism patterns. Properties closer to the Swamp Rabbit Trail and downtown area command premium rates of $80-150 per night, while more remote locations average $60-100 nightly, with occupancy rates typically ranging from 60-75% during peak seasons and 40-55% during slower periods. Key factors affecting earnings include proximity to popular attractions like Paris Mountain State Park, property size and modern amenities, professional photography and listing optimization, responsive host communication, and seasonal pricing strategies that capitalize on local events and outdoor recreation seasons. Revenue performance is also influenced by the growing popularity of Travelers Rest as a cycling and outdoor recreation destination, competition from traditional hotels in nearby Greenville, and the overall quality and uniqueness of the property offering.
Airbnb investments in Travelers Rest, South Carolina typically generate ROI between 8-14% annually, with properties near the Swamp Rabbit Trail and downtown area performing at the higher end of this range due to proximity to Greenville and outdoor recreation attractions. The average payback period for initial investment ranges from 7-12 years, depending on property acquisition costs and renovation expenses, with most investors seeing positive cash flow within 18-24 months of operation. Compared to traditional long-term rentals in the area which average 6-9% ROI, short-term rentals command a premium due to Travelers Rest's growing popularity as a weekend destination for Greenville metro residents and tourists visiting the Blue Ridge Mountains, with average daily rates ranging from $120-180 for well-appointed properties. Properties within walking distance of Main Street restaurants and trail access points typically achieve 65-75% occupancy rates during peak seasons, while those requiring a short drive average 45-60% occupancy, making location the primary factor in determining investment success in this market.
Airbnb occupancy rates in Travelers Rest, South Carolina typically average around 55-65% annually, with significant seasonal variation driven by the area's proximity to the Blue Ridge Mountains and outdoor recreation opportunities. Peak season runs from April through October, with occupancy rates climbing to 70-80% during spring and fall months when hiking, cycling, and leaf-peeping activities draw visitors to the nearby Swamp Rabbit Trail and Paris Mountain State Park. Summer months see moderate occupancy around 65-70%, while winter months drop to 35-45% as outdoor tourism declines. The highest occupancy occurs during September and October due to favorable weather and fall foliage, often reaching 75-85%. Travelers Rest performs slightly above South Carolina's statewide Airbnb average of approximately 50-60% due to its unique position as a gateway to mountain recreation, though it falls below national averages of 65-70% found in major metropolitan markets. The town's occupancy rates closely mirror other small mountain tourism destinations in the Southeast, benefiting from weekend getaway traffic from Charlotte, Atlanta, and Greenville, with Friday and Saturday nights consistently showing the strongest booking performance throughout the year.
The downtown Travelers Rest area near Main Street offers the strongest Airbnb investment potential due to its walkability to restaurants, breweries, and the Swamp Rabbit Trail trailhead, attracting both leisure tourists and cycling enthusiasts with premium pricing power of $120-180 per night. The Furman University vicinity provides consistent demand from visiting families, prospective students, and university events, supporting rates of $100-150 nightly with lower vacancy periods. Neighborhoods along the Swamp Rabbit Trail corridor between downtown and the Paris Mountain State Park entrance capitalize on outdoor recreation tourism, commanding $110-160 per night from hikers, bikers, and nature lovers. The historic residential areas near Travelers Rest High School offer charming properties with character that appeal to families and groups seeking authentic small-town experiences at $90-140 per night. Properties close to Paris Mountain State Park entrance benefit from year-round outdoor activity demand, particularly during peak hiking and camping seasons, supporting rates of $100-150 nightly. The emerging areas along Highway 276 toward the Blue Ridge Mountains attract visitors using Travelers Rest as a base for mountain exploration, offering growth potential with current rates of $85-130 per night.
Travelers Rest, South Carolina currently operates under relatively permissive short-term rental regulations as of 2023, requiring property owners to obtain a business license through the city clerk's office and register their rental properties with the local planning department. The city imposes occupancy limits of two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size. Owner-occupancy is not required for short-term rentals, allowing for investment properties to operate as vacation rentals. Zoning restrictions permit short-term rentals in residential districts R-1, R-2, and R-3, as well as commercial zones, but properties must maintain adequate parking with one space per bedroom plus one additional space. The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and paying an annual fee of approximately $150, with renewals required each January. Recent regulatory changes implemented in 2022 include mandatory noise ordinance compliance, requirements for 24/7 local contact availability, and enhanced safety standards including smoke detectors in all bedrooms and common areas, though the city has generally maintained a business-friendly approach compared to stricter regulations seen in Charleston and other South Carolina coastal communities.
Short-term rentals in Travelers Rest, South Carolina are subject to several fees and taxes including the state accommodations tax of 2% on gross rental receipts, Greenville County accommodations tax of 3%, and a local accommodations tax of approximately 2-3% imposed by Travelers Rest city government. Property owners must obtain a business license from the city costing approximately $50-100 annually, register with the South Carolina Department of Revenue for tax collection purposes (typically $50 registration fee), and may be required to obtain a short-term rental permit from Travelers Rest with fees ranging from $100-300 annually depending on property size and location. Additional costs include potential zoning compliance fees of $25-75, fire safety inspection fees of $50-150 for initial certification, and quarterly tax filing fees if using a third-party service ($25-50 per quarter). Property owners are also responsible for collecting and remitting state sales tax of 6% on rental income, and must maintain general liability insurance which typically costs $200-500 annually for short-term rental coverage.
* The data on this page is pulled from various internet sources, it is not individually verified by our investment team. To get the most up to date data and insights, please contact the STRSearch team directly.
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To start an Airbnb in Travelers Rest, South Carolina, begin by researching local regulations through the City of Travelers Rest Planning Department, as the city requires short-term rental permits and compliance with zoning ordinances that typically allow STRs in residential areas with specific restrictions on occupancy and parking. Contact Greenville County for additional county-level requirements and obtain a South Carolina business license through the SC Department of Revenue, along with registering for state and local accommodations taxes (around 7-12% total). Find a suitable property in desirable areas like downtown Travelers Rest near the Swamp Rabbit Trail or historic districts, ensuring it meets safety codes and HOA restrictions if applicable. Furnish the space with quality basics including comfortable beds, linens, kitchen essentials, WiFi, and local guidebooks highlighting nearby attractions like Paris Mountain State Park and Falls Park. Create compelling listings on Airbnb, VRBO, and Booking.com with professional photos showcasing the property's proximity to Greenville (15 minutes) and outdoor recreation opportunities. For management, establish cleaning protocols between guests, implement keyless entry systems, maintain responsive communication, and consider hiring local cleaning services like those found through Travelers Rest Chamber of Commerce, while keeping detailed records for tax purposes and monitoring occupancy rates which typically range 60-75% in this growing tourism market near the Blue Ridge Mountains.
To identify profitable short-term rental properties in Travelers Rest, South Carolina, focus on locations within 2-3 miles of downtown's Main Street corridor and properties offering easy access to the Swamp Rabbit Trail, Paris Mountain State Park, and Falls Park on the Reedy River in nearby Greenville. Target 2-4 bedroom homes or cabins built after 1990 with outdoor spaces like decks, fire pits, or hot tubs that capitalize on the area's natural appeal, ensuring properties have updated kitchens, reliable WiFi, and parking for 2+ vehicles. Analyze comparable STR rates using AirDNA and Mashvisor, expecting average daily rates of $120-180 for well-appointed properties, with peak seasons during fall foliage (October-November) and spring hiking months (March-May). Research competition through Airbnb and VRBO searches within 5-mile radius, noting that successful properties often emphasize outdoor recreation themes and proximity to Greenville's attractions while maintaining the small-town charm that draws visitors to Travelers Rest. Utilize tools like Rabbu, STR Helper, and local Facebook groups like "Travelers Rest Community" for market insights, while partnering with Greenville-area property management companies such as RedAwning or local firms familiar with the Upstate tourism patterns and seasonal demand fluctuations driven by the area's growing reputation as an outdoor recreation hub.
To obtain an Airbnb/STR permit in Travelers Rest, South Carolina, you must first contact the City of Travelers Rest Planning Department at City Hall located at 6711 State Park Road to determine current short-term rental regulations, as the city has been developing STR ordinances since 2019-2020. You will likely need to submit an application form along with required documents including proof of property ownership or lease agreement, site plan showing parking and property layout, certificate of insurance with minimum $1 million liability coverage, contact information for a local property manager if you're not local, and payment of application fees typically ranging from $100-300 annually. The process generally takes 30-45 days for review and approval, during which the city may conduct a site inspection to ensure compliance with zoning requirements, parking standards (usually 2 spaces minimum), occupancy limits based on bedrooms, and noise ordinances. Travelers Rest specifically requires STR properties to maintain quiet hours from 10 PM to 8 AM, provide adequate waste management, display the permit number in all advertisements, and maintain a guest registry. You must also register with the South Carolina Department of Revenue for accommodations tax collection and remit the required local and state taxes monthly, and ensure compliance with any homeowners association rules if applicable.
Short-term rentals (STRs) are generally legal in Travelers Rest, South Carolina, but operate under both state and local regulations. South Carolina state law requires STR operators to register with the Department of Revenue and collect accommodations taxes, while Travelers Rest, as a smaller municipality in Greenville County, follows county zoning ordinances that typically allow STRs in residential areas with certain restrictions. Common limitations include occupancy limits, parking requirements, noise ordinances, and potential restrictions in historic districts or specific residential zones. The city may require business licenses and adherence to safety codes, with some areas potentially prohibited near schools or in certain residential neighborhoods. Recent changes around 2020-2022 have seen many South Carolina municipalities, including those in the Greenville area, implementing more structured STR regulations including registration requirements, inspection protocols, and enhanced enforcement mechanisms. Property owners should verify current zoning compliance, obtain necessary permits, and ensure they meet both Travelers Rest municipal requirements and Greenville County regulations, as enforcement has become more stringent with the growth of platforms like Airbnb and VRBO in the popular Greenville metropolitan area.
The best areas for Airbnb investment in Travelers Rest, South Carolina are downtown Travelers Rest near the Swamp Rabbit Trail terminus, the Furman University vicinity, and properties close to Paris Mountain State Park. Downtown Travelers Rest offers excellent walkability to restaurants, breweries, and trail access, attracting outdoor enthusiasts and weekend visitors year-round. The Furman University area benefits from consistent demand from visiting families, prospective students, and academic events, providing steady occupancy rates especially during the school year and graduation periods. Properties near Paris Mountain State Park capitalize on nature tourism, hiking enthusiasts, and families seeking outdoor recreation, with peak demand during spring and fall months. The Swamp Rabbit Trail corridor itself presents opportunities as it draws cyclists, runners, and tourists traveling the 22-mile greenway between Travelers Rest and Greenville, creating demand from both recreational visitors and those exploring the greater Greenville area who prefer a quieter base location.
Airbnb properties in Travelers Rest, South Carolina are subject to multiple lodging taxes including the state accommodations tax of 2% collected by the South Carolina Department of Revenue, Greenville County's accommodations tax of 3%, and potentially a local municipal accommodations tax of up to 3% if enacted by Travelers Rest city council. These taxes apply to short-term rentals under 90 days and are calculated on the gross rental receipts excluding cleaning fees in some jurisdictions. Collection typically occurs through Airbnb's automated tax collection service for state and county taxes, with hosts responsible for registering with the South Carolina Department of Revenue and obtaining a retail license, filing monthly returns by the 20th of the following month, and remitting collected taxes. Local municipal taxes may require separate registration and remittance directly to the city if not collected by Airbnb. Exemptions generally include stays over 90 consecutive days, certain government and military personnel, and properties rented for less than 15 days per year by the owner, though hosts should verify current exemption criteria as they can change and may vary between state, county, and municipal levels.
To start an Airbnb in Travelers Rest, South Carolina, expect total costs around $285,000-$320,000. Property purchase represents the largest expense at $250,000-$280,000 based on median home prices in the area as of 2023-2024. Furnishing costs typically range $15,000-$25,000 for a complete 2-3 bedroom setup including furniture, appliances, linens, and decor to create an attractive rental space. Initial setup costs including professional photography, listing creation, and basic marketing materials run approximately $1,500-$2,500. Permits and fees vary but budget $500-$1,200 for business licenses, short-term rental permits, and any required inspections depending on local Travelers Rest regulations. Insurance costs including landlord and short-term rental coverage average $2,000-$3,000 annually, so factor $1,000-$1,500 for initial coverage. Utility setup and deposits for electricity, water, internet, and cable typically cost $500-$800. First six months operating costs including utilities ($150-200/month), cleaning services ($75-100 per turnover), maintenance reserves, property management software subscriptions, and marketing expenses total approximately $4,000-$6,000. Additional considerations include potential HOA fees if applicable and a cash reserve for unexpected repairs or vacancy periods.
Airbnb properties in Travelers Rest, South Carolina typically generate annual revenues between $15,000-$35,000 for well-positioned properties, with average daily rates ranging from $85-$150 depending on proximity to downtown and amenities. Operating expenses generally consume 40-60% of gross revenue, including cleaning fees ($40-60 per turnover), property management (15-25% if outsourced), utilities ($150-250 monthly), insurance ($1,200-2,000 annually), and maintenance costs. Properties within walking distance of the Swamp Rabbit Trail and downtown area achieve higher occupancy rates of 65-75% compared to 45-60% for more remote locations. A typical 3-bedroom home purchased for $250,000 and generating $28,000 annually in Airbnb revenue would yield net profits of $11,000-$17,000 after expenses, representing a 4.4-6.8% return on investment before mortgage considerations. Success factors include professional photography, responsive communication, proximity to outdoor recreation areas like Paris Mountain State Park, and targeting the growing market of visitors to Greenville who prefer staying in the quieter Travelers Rest area. Properties that offer unique amenities like hot tubs, fire pits, or bike storage tend to command premium rates and achieve 10-15% higher occupancy than standard listings.
Based on Travelers Rest, South Carolina market conditions, Airbnb investments typically generate annual ROI of 12-18% with cash-on-cash returns ranging from 8-14% depending on property type and location proximity to downtown and outdoor attractions. Properties within walking distance of the Swamp Rabbit Trail and downtown area command premium rates of $120-180 per night with 65-75% occupancy rates, while suburban properties average $90-130 nightly with 55-65% occupancy. Initial investment recovery and profitability typically occurs within 18-24 months for well-positioned properties, with gross rental yields averaging 15-22% annually. The market benefits from year-round tourism driven by outdoor recreation, proximity to Greenville (20 minutes), and growing reputation as a mountain gateway destination, supporting sustainable returns of 10-16% after expenses for most investment properties in desirable neighborhoods.
STRSearch leads the national market for Airbnb investment property analysis and market research tools for Travelers Rest, South Carolina. Local real estate agents specializing in short-term rental investments include Keller Williams Greer, RE/MAX Executive Realty, and Century 21 Blackwell & Co Realty who have experience with vacation rental properties in the Greenville-Travelers Rest area. National services like Awning, RedAwning, and Vacasa provide end-to-end Airbnb investment services including property identification, purchase assistance, and management. AirDNA offers market analytics and revenue projections for the Travelers Rest market, while Mashvisor provides investment property analysis tools. Local property management companies like Blue Ridge Mountain Rentals and Upstate SC Vacation Rentals can assist with identifying profitable properties and provide insights into the local market dynamics. Real estate investment firms such as Roofstock and Arrived Homes occasionally feature properties in the greater Greenville area including Travelers Rest. Additionally, local mortgage brokers like First Citizens Bank and TD Bank have experience financing short-term rental investments in South Carolina markets.

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