Is Urbandale, Iowa Good for Airbnb Investment?

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Urbandale, Iowa market research

Urbandale, Iowa Airbnb Investment Overview

$800–$1,500Typical monthly host earnings
8–12%Typical annual ROI
55–60%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Urbandale, Iowa?

Potentially—Urbandale, Iowa combines visitor demand with long-term real estate upside.

  • Presents a steady, rather than explosive, investment opportunity.
  • Current market conditions indicate a stable, growing real estate market with relatively affordable property values compared to larger metropolitan areas.
  • While Urbandale may not be a primary tourist destination, it benefits from its proximity to Des Moines, attracting visitors for business, events, and family visits, leading to consistent, albeit moderate.
  • The investment potential lies in catering to a niche market seeking comfortable, home-like accommodations, often for extended stays, which can lead to reliable occupancy rates.
  • However, investors should be mindful of local regulations, which are generally less restrictive than in major cities but still require compliance.
Earnings

How Much Does an Average Airbnb Earn in Urbandale?

$800–$1,500 per month based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb hosts in Urbandale, Iowa typically earn between $800-$1,500 per month.
  • Seasonal variations show peak earnings during summer months and fall when local events and favorable weather drive occupancy rates to 60-75%.
  • Properties near downtown Des Moines or with unique features like pools or large outdoor spaces command premium rates up to $120 per night.
  • Key factors affecting earnings include proximity to Des Moines International Airport (properties within 10 miles see 15-20% higher bookings), local event schedules including Iowa State Fair periods.
  • The suburban location benefits from business travelers and families visiting the greater Des Moines area, though the market remains more stable but less lucrative than urban centers.
ROI Analysis

Airbnb Return on Investment in Urbandale

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near major attractions or business districts achieving up to 15% returns.
  • The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates.
  • Compared to traditional long-term rentals in Urbandale that typically yield 6-8% ROI with 95% occupancy rates, short-term rentals can generate 25-40% higher gross revenue per property.
  • Properties in desirable neighborhoods near Valley West Mall or close to corporate centers tend to command nightly rates of $80-120, while the median home price in Urbandale of approximately $200,000-250,000 creates favorable entry points for investors, though success heavily depends on property location, amenities, and consistent guest experience management.
Occupancy Rate

Average Airbnb Occupancy Rate in Urbandale

Urbandale, Iowa averages 55–60% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Urbandale, Iowa typically average around 55-60% annually, with significant seasonal variation that peaks during summer months (June-August) at approximately 70-75% due to increased tourism and business travel, while winter months (December-February) see occupancy drop to around 40-45%.
  • Spring and fall maintain moderate occupancy rates of 50-55%, with slight upticks during Des Moines area events and conferences.
  • Urbandale's occupancy rates generally align closely with Iowa's statewide average of 58%, but fall below the national Airbnb average of approximately 65-70%.
  • The city benefits from its proximity to Des Moines International Airport and downtown Des Moines business district, which helps maintain steady occupancy during weekdays.
Best Neighborhoods

Best Neighborhoods for Airbnb in Urbandale

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Urbandale include the Historic Downtown area which offers charm and walkability to local shops and restaurants with strong pricing power due to its unique character.
  • These areas generally benefit from Urbandale's reputation as a safe, family-oriented suburb with good schools.
Regulations

Short-term Rental Regulations in Urbandale

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Urbandale, Iowa requires short-term rental operators to obtain a business license and register their property with the city, with applications typically processed within 30 days and requiring property owner information.
  • Properties are limited to a maximum occupancy of two people per bedroom plus two additional guests, with total occupancy not exceeding 12 people.
  • Owner-occupancy is not required for short-term rentals, allowing for investment properties, but operators must designate a local contact person available 24/7 for any issues.
  • Short-term rentals are permitted in residential zoning districts but must comply with noise ordinances, maintain the residential character of neighborhoods.
  • The registration process involves submitting an application with a fee of approximately $100-200, providing proof of liability insurance, passing safety inspections.
  • Recent regulatory changes have included stricter enforcement of noise violations, enhanced inspection requirements, increased penalties for non-compliance.
Fees and Taxes

Short-term Rental Fees and Taxes in Urbandale

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Urbandale, Iowa are subject to Iowa state lodging tax of 7% on gross receipts, plus Polk County's local option tax of 7%.
  • Property owners must obtain a business license from the City of Urbandale costing approximately $25-50 annually, register with the Iowa Department of Revenue for sales tax purposes at no cost.
  • Additional costs include potential homeowner association fees if applicable, and owners must maintain proper insurance coverage which typically costs an additional $500-1,500 annually above standard homeowner's insurance.
  • The city may also require annual inspections costing $75-150, and properties must comply with fire safety regulations which could involve one-time setup costs of $200-500 for smoke detectors, fire extinguishers.
Common questions

Urbandale, Iowa Airbnb investment FAQs

How to start an Airbnb in Urbandale, Iowa?

To start an Airbnb in Urbandale, Iowa, begin by researching local zoning laws and regulations through the Urbandale Planning and Zoning Department.

Launch checklist

  • Contact the Urbandale City Clerk's office at 515 to 278 3900 to obtain the necessary business license (approximately $25 to 50 annually) and verify if your property location allows short term rentals, as some residential areas may have restrictions.
  • Find a suitable property by searching neighborhoods like Justin Trail, Walnut Creek, or areas near Living History Farms that attract visitors, ensuring the property meets safety requirements including smoke detectors, carbon monoxide detectors.
  • Furnish the space with quality furniture, linens, and amenities from local stores like Furniture Row or online retailers, focusing on comfort and functionality while including essentials like WiFi, kitchen supplies, and local guidebooks featuring Des Moines attractions.
  • Create your Airbnb listing with professional photos highlighting proximity to Des Moines (15 minutes), Jordan Creek Town Center, and local parks, setting competitive rates based on comparable properties in the $75 to 150 per night range.
  • Manage your property by establishing check in procedures, maintaining cleanliness standards, responding promptly to guest inquiries.
What's the best way to identify good STR properties in Urbandale, Iowa?

To identify profitable short term rental properties in Urbandale, Iowa, focus on locations within 10 to 15 minutes of downtown Des Moines, near Jordan Creek Town Center, or close to corporate headquarters like Hy Vee and John Deere Financial given the business travel demand.

What to prioritize

  • Target 3 to 4 bedroom single family homes or townhomes built after 1990 with modern amenities, full kitchens, dedicated workspaces, and parking, as these appeal to both leisure travelers visiting family and business travelers on extended stays.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds traditional rental income by 20 to 30%, typically ranging from $100 to 150 per night in Urbandale's market.
  • Research competition by analyzing existing Airbnb and VRBO listings within a 3 mile radius, noting occupancy rates, pricing strategies, and guest reviews to identify gaps in amenities or service quality.
  • Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through Realtor.com, while connecting with Des Moines area real estate agents familiar with investment properties and consulting Urbandale's zoning regulations since some residential areas may have HOA restrictions on short term rentals.
How to get an Airbnb permit in Urbandale, Iowa?

To obtain an Airbnb/STR permit in Urbandale, Iowa, contact the Urbandale City Hall at 3600 70th Street or call (515) 278 to 3900 to begin the application process, as the city requires short term rental operators to obtain a business license and comply with zoning regulations.

Documents and approvals

  • Submit a completed business license application along with a zoning compliance certificate, proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental property.
  • Pay the required fees which typically include a $50 business license fee and $25 zoning review fee, though these may vary.
  • The application review process generally takes 2 to 3 weeks once all documents are submitted and any required inspections are completed.
  • Urbandale requires STR properties to comply with residential zoning requirements, maintain adequate parking (typically 2 spaces per unit), limit occupancy to 2 people per bedroom plus 2 additional guests, display the business license number in all advertisements, maintain a guest registry.
  • Properties must also pass health and safety inspections and comply with all building codes before permits are issued.
Is it legal to operate a short-term rental in Urbandale, Iowa?

Short term rentals (STRs) are legal in Urbandale, Iowa, but operate under specific regulations established by the city.

Core operating requirements

  • Urbandale requires STR operators to obtain a business license and comply with zoning restrictions that generally limit short term rentals to certain residential districts while prohibiting them in some neighborhoods to preserve residential character.
  • The city typically requires properties to meet safety standards, maintain adequate parking, and follow noise ordinances, with operators often needing to provide contact information for a local representative available 24/7 for any issues.
  • Recent changes around 2020 to 2022 have included stricter enforcement of existing regulations and clearer definitions of what constitutes a short term rental, with the city working to balance the growing STR market with neighborhood concerns about traffic, parking.
  • Property owners must also comply with state tax requirements and may face additional restrictions if their property is located in homeowner association areas with their own covenants.
What are the best places to invest in Airbnb in Urbandale, Iowa?

The most promising Airbnb investment areas in Urbandale, Iowa include the neighborhoods near Living History Farms, particularly along NW 111th Street and Hickman Road corridor, which attract families visiting this popular agricultural museum and educational center that draws over 200,000 visitors annually.

Areas to research

  • The downtown Urbandale area around 86th Street and Douglas Avenue offers excellent potential due to its proximity to major corporate headquarters like Hy Vee and EMC Insurance, generating consistent business traveler demand.
  • The neighborhoods near Urbandale's extensive trail system, especially around Walker Johnston Park and along the Clive Greenbelt Trail, appeal to outdoor enthusiasts and families seeking recreational activities.
  • Areas close to the Iowa Events Center and Wells Fargo Arena (within 15 to 20 minutes) benefit from major concerts, sporting events, and conventions throughout the year.
  • The residential districts near Merle Hay Mall and along University Avenue provide good access to shopping, dining, and entertainment while maintaining lower property costs than downtown Des Moines.
Airbnb and lodging taxes in Urbandale, Iowa

In Urbandale, Iowa, Airbnb hosts are subject to Iowa state sales tax of 6% on lodging rentals, which applies to stays of less than 31 consecutive days.

Taxes and filing responsibilities

  • Additionally, hosts may be subject to Polk County's local option sales tax of 1%, bringing the total tax rate to approximately 7% on short term rental income.
  • Urbandale itself does not impose a separate hotel/motel tax, and hosts must register for an Iowa sales tax permit before beginning operations and file returns even in months with no activity.
  • The city requires short term rental operators to obtain a business license and comply with zoning regulations, though there are no specific occupancy tax exemptions for Airbnb properties.
  • Collection typically occurs through Airbnb's automated tax collection system for Iowa state taxes as of 2018, though hosts remain ultimately responsible for ensuring proper remittance and may need to manually collect and remit local taxes depending on the platform's coverage of Polk County obligations.
Total cost to purchase, furnish and operate an Airbnb in Urbandale, Iowa

The total cost to start an Airbnb in Urbandale, Iowa would be approximately $285,000 to $320,000.

Cost breakdown

  • Property purchase costs around $250,000 based on Urbandale's median home price as of 2023.
  • Furnishing a 3 bedroom property would cost $15,000 to $25,000 including furniture, appliances, linens, and decor from retailers like IKEA, Wayfair, and local stores.
  • Initial setup costs including professional photography, listing creation, and marketing materials would be $2,000 to $3,000.
  • Permits and fees including business license, short term rental permit, and potential HOA approvals would cost $500 to $1,500.
  • Insurance including landlord and short term rental coverage would be $2,000 to $3,000 annually.
  • Utilities including electricity, gas, water, internet, and cable would cost $300 to $400 monthly.
  • First six months operating costs including utilities ($2,400), cleaning services ($1,800), maintenance reserves ($1,500), property management software ($300), and miscellaneous expenses ($1,000) would total approximately $7,000.
  • Additional considerations include potential property improvements ($3,000 to $5,000) and working capital reserves for vacancy periods.
Are Airbnb properties in Urbandale, Iowa profitable?

Airbnb properties in Urbandale, Iowa typically generate annual revenues between $18,000 to $35,000 for entire home listings, with average daily rates ranging from $85 to $140 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 55% of gross revenue, including cleaning fees ($25 to 40 per turnover), property management (15 to 25% if outsourced), utilities ($150 to 250 monthly), insurance ($800 to 1,200 annually).
  • Net profit margins typically range from 25 to 40% for well managed properties, with successful hosts in the Des Moines metro area achieving occupancy rates of 60 to 75% by targeting business travelers visiting nearby corporate offices and families attending Drake University events.
  • Properties within 15 minutes of downtown Des Moines or near Jordan Creek Town Center command premium rates, while hosts offering unique amenities like hot tubs or game rooms report 15 to 20% higher revenues.
  • The market benefits from steady demand due to Urbandale's proximity to major employers like Wells Fargo, Principal Financial Group, and Hy Vee corporate headquarters.
What is the expected return on investment for an Airbnb in Urbandale, Iowa?

Airbnb investments in Urbandale, Iowa typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% based on current market conditions.

Return planning figures

  • Properties in desirable neighborhoods near Jordan Creek Town Center and West Des Moines corporate areas can achieve occupancy rates of 65 to 75% annually, with average daily rates between $85 to 120 depending on property size and amenities.
  • Initial profitability usually occurs within 12 to 18 months after accounting for startup costs, furniture, and marketing expenses.
  • The Urbandale market benefits from business travelers visiting nearby companies like Wells Fargo, Principal Financial, and Hy Vee headquarters, plus leisure guests attending events at nearby venues.
  • Properties purchased in the $200,000 to 350,000 range typically generate $1,800 to 3,200 monthly gross revenue during peak months, with annual net cash flow of $8,000 to 18,000 after expenses including property management, cleaning, utilities, and maintenance.
What company can help me find and buy a profitable Airbnb in Urbandale, Iowa?

STRSearch leads the national market for Airbnb investment property analysis and market research, providing comprehensive data on short term rental performance in Urbandale, Iowa.

Companies and resources

  • Local real estate agents specializing in investment properties include Keller Williams Des Moines, RE/MAX Concepts, and Coldwell Banker Mid America Group.
  • National services include Awning (formerly RedAwning) which launched around 2019 to help investors identify profitable short term rental markets, Mashvisor for real estate investment analysis, and BiggerPockets for networking and deal sourcing.
  • Local property management companies such as Vacasa and RedAwning provide turnkey Airbnb management services, while investment focused firms like Roofstock and Fundrise offer remote real estate investment opportunities.
  • Additionally, local mortgage brokers and lenders familiar with investment properties, such as Bankers Trust and Hills Bank, can facilitate financing for Airbnb investments in the Urbandale market.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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