Is Augusta, Georgia Good for Airbnb Investment?

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Augusta, Georgia market research

Augusta, Georgia Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Augusta, Georgia?

Potentially—Augusta, Georgia combines visitor demand with long-term real estate upside.

  • Presents a compelling opportunity, particularly given the city's unique blend of historical significance, growing medical sector, and its status as host to the Masters Tournament.
  • The current market conditions in Augusta show a stable real estate market with affordable property values compared to larger metropolitan areas, making it attractive for initial investment.
  • Tourism trends are consistently boosted by the annual Masters, which drives significant short-term rental demand and inflated nightly rates during that period.
  • Beyond the Masters, the city's medical college, military base (Fort Gordon), and increasing corporate presence contribute to a steady influx of visitors seeking short-term accommodations.
  • This consistent demand, combined with relatively lower entry costs for properties, suggests a strong investment potential for Airbnb hosts in Augusta.
Earnings

How Much Does an Average Airbnb Earn in Augusta?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Augusta, Georgia typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during Masters Tournament week in April when daily rates can surge to $400-800 compared to typical rates of $80-150, while summer months (June-August) generally see 15-20% higher occupancy rates than winter periods.
  • Properties near downtown Augusta or the National Golf Club command premium rates averaging 25-30% above suburban listings.
  • Key factors influencing earnings include proximity to Augusta National Golf Club, property size and amenities, professional photography and listing optimization, responsive host communication.
  • Market saturation has increased competition, making properties with unique features like pools, pet-friendly policies.
ROI Analysis

Airbnb Return on Investment in Augusta

Potentially strong—typical annual ROI is 8–15%.

  • Typically generate ROI between 8-15% annually, with higher-end properties near Augusta National Golf Club achieving returns up to 18% during Masters Tournament season in April.
  • The average payback period ranges from 6-8 years for most properties, though prime locations can see payback in 4-5 years due to premium pricing during major golf events.
  • Short-term rentals in Augusta generally outperform traditional long-term rentals by 3-5 percentage points.
  • The Augusta market benefits from consistent demand driven by Fort Gordon military personnel, medical tourism from the Medical District, and seasonal golf tourism.
Occupancy Rate

Average Airbnb Occupancy Rate in Augusta

Augusta, Georgia averages 65–70% annual occupancy, with seasonal variation.

  • Augusta, Georgia maintains an average Airbnb occupancy rate of approximately 65-70% annually, with significant seasonal fluctuations driven primarily by the Masters Tournament held each April at Augusta National Golf Club, during which occupancy rates spike to 95-98% with premium pricing.
  • The city experiences its peak season from March through May, coinciding with the tournament and favorable spring weather, maintaining occupancy rates around 80-85% during this period.
  • Summer months (June-August) see moderate occupancy of 60-65% due to hot, humid weather, while fall months (September-November) recover to 70-75% with pleasant temperatures and various local events.
  • Winter months typically show the lowest occupancy at 45-55% except for holiday periods.
  • Compared to Georgia's statewide average of approximately 60-65% for short-term rentals, Augusta performs slightly better due to its unique golf tourism draw.
  • Nationally, Augusta's occupancy rates align closely with the U.S. average of 65-70% for mid-sized cities.
Best Neighborhoods

Best Neighborhoods for Airbnb in Augusta

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Augusta include the Historic Downtown area, which offers strong rental yields due to its proximity to the Augusta Riverwalk, James Brown Arena, and government buildings.
  • The Summerville neighborhood provides excellent investment potential with its tree-lined streets, historic homes, and proximity to Augusta University, generating consistent bookings from visiting families.
  • West Augusta areas near Augusta National Golf Club see premium pricing during Masters Tournament week.
  • The Medical District surrounding Augusta University Medical Center and the Georgia Cancer Center offers reliable occupancy from medical professionals, patients' families, and healthcare visitors.
  • Forest Hills and Hill Acres neighborhoods attract visitors seeking quiet residential settings with easy access to downtown.
  • The Arsenal area near Fort Gordon provides steady military-related demand from visiting families, contractors, and relocating personnel.
  • Sand Hills, with its proximity to shopping centers and restaurants, offers good cash flow potential with moderate acquisition costs and rates of $120-190 per night.
Regulations

Short-term Rental Regulations in Augusta

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Augusta, Georgia requires short-term rental operators to obtain a business license and register their property with the city, typically costing around $50-100 annually.
  • Properties must comply with occupancy limits based on the number of bedrooms, generally allowing 2 people per bedroom plus 2 additional guests, with a maximum of 10-12 occupants total.
  • Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as vacation rentals.
  • Zoning restrictions limit short-term rentals primarily to residential districts, though some commercial zones may permit them with special approval.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information.
  • Recent changes implemented around 2020-2022 have strengthened enforcement mechanisms, increased penalties for non-compliance, and established clearer guidelines for noise complaints and parking requirements.
Fees and Taxes

Short-term Rental Fees and Taxes in Augusta

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Augusta, Georgia are subject to several fees and taxes including a 13% total lodging tax comprised of 8% state sales tax and 5% local hotel/motel tax.
  • Property owners must obtain a business license costing around $50-75 annually, register for a short-term rental permit with fees ranging from $100-200 per year.
  • The Georgia Department of Revenue requires sales tax registration which is typically free but operators must collect and remit the 8% state sales tax monthly.
  • Richmond County may impose additional occupancy taxes of 2-3% and require zoning compliance fees of $25-50.
  • Fire department inspections may cost $50-100 annually, and some properties require special use permits ranging from $200-500 depending on zoning.
  • Total annual compliance costs typically range from $400-900 per property excluding the taxes collected from guests.
Common questions

Augusta, Georgia Airbnb investment FAQs

How to start an Airbnb in Augusta, Georgia?

To start an Airbnb in Augusta, Georgia, begin by researching local zoning laws and regulations through Richmond County's planning department.

Launch checklist

  • Contact the Augusta Richmond County Planning and Development Department at 706 to 821 2300 to verify your property's zoning allows short term rentals.
  • Find a suitable property in desirable areas like Summerville, Hill Acres, or downtown Augusta near the Riverwalk, considering proximity to Augusta National Golf Club, Fort Gordon, and Augusta University which drive significant visitor traffic.
  • Purchase or lease a property ensuring it meets Georgia's habitability standards and Augusta's building codes, then furnish it with quality furniture, linens, and amenities while installing safety features like smoke detectors, carbon monoxide detectors.
  • Create compelling listings on Airbnb, VRBO, and Booking.com with professional photography highlighting Augusta's attractions, set competitive pricing based on local market rates ($75 to 150/night depending on location and amenities).
What's the best way to identify good STR properties in Augusta, Georgia?

To identify profitable short term rental properties in Augusta, Georgia, focus on locations within 2 to 3 miles of Augusta National Golf Club, downtown Augusta's Riverwalk district, and near Augusta University/Medical College of Georgia campus, as these areas drive consistent demand from golf tourists, business travelers.

What to prioritize

  • Target 2 to 4 bedroom properties built after 1990 with parking, updated kitchens, reliable WiFi capability, and outdoor spaces, while avoiding HOA restricted neighborhoods like Forest Hills or Summerville.
  • Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties, aiming for $80 to 150 nightly rates depending on size and location, with Masters Tournament week commanding 3 to 5x premium rates in April.
  • Research competition density using STR Helper and AllTheRooms, avoiding oversaturated areas while identifying underserved pockets near Richmond County attractions and Fort Gordon military base.
  • Utilize local resources including Richmond County planning department for zoning verification, Augusta Economic Development Authority market reports, and Georgia MLS data through local realtors, while monitoring seasonal demand patterns driven by Masters Tournament, medical conferences at AU.
How to get an Airbnb permit in Augusta, Georgia?

To obtain an Airbnb/STR permit in Augusta, Georgia, you must first contact the Augusta Richmond County Planning and Development Department at 706 to 312 4100 or visit their office at 818 Broad Street to determine if short term rentals are permitted in your specific zoning district.

Documents and approvals

  • You'll need to submit an application for a business license through the Augusta Richmond County Revenue Department, providing documents including proof of property ownership or lease agreement, certificate of occupancy, floor plan showing maximum occupancy.
  • The business license fee is approximately $50 to 75 annually, with additional zoning compliance fees ranging from $100 to 300 if a conditional use permit is required.
  • You must also register with the Georgia Department of Revenue for hotel/motel tax collection and remit the required 8% excise tax monthly.
  • The approval timeline typically takes 30 to 60 days depending on zoning requirements and completeness of your application.
  • Augusta specific requirements include maintaining a maximum occupancy based on square footage (typically 2 people per bedroom plus 2 additional), ensuring adequate parking (usually 1 space per bedroom), maintaining the property in compliance with housing codes.
Is it legal to operate a short-term rental in Augusta, Georgia?

Short term rentals (STRs) are legal in Augusta, Georgia, but operate under specific regulations established by the Augusta Richmond County government around 2019 to 2020.

Core operating requirements

  • The city requires STR operators to obtain a business license and comply with zoning restrictions that generally prohibit STRs in single family residential districts, though they may be permitted in certain commercial and mixed use areas.
  • Properties must meet safety requirements including smoke detectors, fire extinguishers, and occupancy limits, while operators must collect and remit hotel motel taxes to the local government.
  • Recent changes have included stricter enforcement of existing regulations and enhanced penalties for non compliance, with the city conducting periodic reviews of STR operations to ensure adherence to noise ordinances and parking requirements.
  • Augusta has taken a more restrictive approach compared to some Georgia cities, focusing on limiting STRs to appropriate zoning districts while maintaining oversight through licensing and inspection processes.
What are the best places to invest in Airbnb in Augusta, Georgia?

The best Airbnb investment areas in Augusta, Georgia include the Historic Downtown District near Broad Street, which attracts tourists visiting the Augusta Museum of History and the James Brown Arena, plus business travelers attending conferences at the Augusta Convention Center.

Areas to research

  • The Summerville neighborhood is highly desirable due to its proximity to Augusta National Golf Club, generating massive demand during The Masters Tournament in April when nightly rates can reach $500 to 1000.
  • The Medical District around Augusta University and AU Medical Center offers consistent year round occupancy from medical professionals, visiting families, and students.
  • The Forest Hills and Hill Acres neighborhoods provide upscale accommodations for Masters patrons and corporate executives visiting companies like Club Car and Textron.
  • The Olde Town area appeals to visitors exploring Augusta's antebellum architecture and riverfront attractions along the Savannah River.
  • Additionally, areas near Fort Gordon attract military families and contractors, while neighborhoods around the Augusta Regional Airport capture business travelers and those attending events at venues like the Bell Auditorium and Sacred Heart Cultural Center.
Airbnb and lodging taxes in Augusta, Georgia

In Augusta, Georgia, Airbnb hosts are subject to both state and local lodging taxes that must be collected from guests and remitted to tax authorities.

Taxes and filing responsibilities

  • The Georgia state sales tax of 4% applies to short term rental accommodations, along with any applicable local sales taxes which can range from 1 to 3% depending on the specific jurisdiction within Richmond County.
  • Additionally, Augusta Richmond County imposes a hotel motel tax of 7% on lodging accommodations of less than 30 consecutive days, which applies to Airbnb rentals.
  • Hosts are required to register with the Georgia Department of Revenue for state tax collection and with Richmond County for local taxes, collecting these taxes from guests at the time of booking or check in.
  • Tax remittance is typically required monthly or quarterly depending on volume, with returns due by the 20th of the month following the reporting period.
  • The combined effective tax rate for Airbnb stays in Augusta generally ranges from 12 to 14% of the nightly rate.
  • Exemptions may apply for stays exceeding 30 consecutive days, certain government or non profit travelers, and in some cases for properties rented fewer than a specified number of days per year.
Total cost to purchase, furnish and operate an Airbnb in Augusta, Georgia

To start an Airbnb in Augusta, Georgia, the total initial investment would be approximately $185,000 to $220,000.

Cost breakdown

  • Property purchase costs average $150,000 based on Augusta's median home price as of 2023.
  • Furnishing a 2 to 3 bedroom property typically requires $8,000 to $12,000 for quality furniture, appliances, linens, and decor that meets guest expectations.
  • Initial setup costs including professional photography, listing creation, and basic renovations total around $3,000 to $5,000.
  • Permits and fees in Richmond County include business license ($50), short term rental permit ($200), and potential HOA approval fees totaling approximately $500 to $1,000.
  • Insurance for short term rentals runs $1,200 to $2,000 annually, with six months costing $600 to $1,000.
  • Utility setup and deposits for electricity, water, gas, internet, and cable average $500 to $800 initially.
  • First six months of operating costs including utilities ($200/month), cleaning services ($75 per turnover), maintenance reserves ($150/month), platform fees (3% of bookings).
Are Airbnb properties in Augusta, Georgia profitable?

Airbnb properties in Augusta, Georgia typically generate annual revenues between $15,000 to $35,000 for well positioned properties, with average daily rates ranging from $75 to $150 depending on location and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to $40 per turnover), property management (15 to 25% of revenue), utilities ($150 to $300 monthly), insurance ($1,200 to $2,000 annually), and maintenance costs.
  • Properties near Augusta National Golf Club command premium rates during Masters Tournament week in April, with some hosts earning $3,000 to $8,000 for that single week, representing 20 to 30% of their annual revenue.
  • Successful operators like those managing properties in the Hill Acres and Forest Hills neighborhoods report net profit margins of 25 to 35% by focusing on golf themed amenities, professional photography, and dynamic pricing strategies.
  • The market benefits from Augusta's medical district around Augusta University, Fort Gordon military base, and year round corporate travel, providing steady occupancy rates of 60 to 75% for well managed properties.
  • Key success factors include proximity to major attractions, professional property management, competitive pricing during peak golf season, and maintaining high cleanliness standards to achieve Superhost status.
What is the expected return on investment for an Airbnb in Augusta, Georgia?

Airbnb investments in Augusta, Georgia typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% based on current market conditions. Properties near Augusta National Golf Club and downtown areas command premium rates during Masters Tournament week in April, with daily rates reaching $400 to 800 compared to typical $80 to 150 rates, significantly boosting annual returns.

Return planning figures

  • Initial investment recovery generally occurs within 7 to 10 years, with monthly gross rental yields averaging $1,200 to 2,200 for 2 to 3 bedroom properties purchased in the $150,000 to 250,000 range.
  • The market benefits from consistent demand from Fort Gordon military personnel, medical tourism related to Augusta University Medical Center, and seasonal golf tourism.
What company can help me find and buy a profitable Airbnb in Augusta, Georgia?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors, including in Augusta, Georgia.

Companies and resources

  • Local real estate agents who focus on investment properties in Augusta include Keller Williams agents like Sarah Mitchell and David Thompson, as well as RE/MAX agents specializing in rental property investments.
  • Blanchard & Calhoun Real Estate has agents experienced with vacation rental properties in the Augusta area.
  • National services include Awning, which provides full service Airbnb property management and acquisition assistance, and RedAwning, which helps investors identify profitable vacation rental markets.
  • Local property management companies like Augusta Property Management Group and Richmond County Property Services offer investor focused services.
  • Real estate investment firms such as Augusta Investment Properties and CSRA Real Estate Investors provide market analysis and property acquisition services.
  • Additional national platforms include Mashvisor for rental property analytics, BiggerPockets for investor networking and deal finding, and AirDNA for short term rental market data specific to Augusta's performance metrics and occupancy rates.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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