Is Bartlett, Tennessee Good for Airbnb Investment?

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Bartlett, Tennessee market research

Bartlett, Tennessee Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–12%Typical annual ROI
55–65%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Bartlett, Tennessee?

Potentially—Bartlett, Tennessee combines visitor demand with long-term real estate upside.

  • Presents a moderately favorable opportunity, though it's important to consider its specific market dynamics.
  • Unlike major tourist hubs, Bartlett primarily benefits from local demand, occasional event-driven visitors to the greater Memphis area, and business travelers.
  • Current market conditions show stable property values, but not the rapid appreciation seen in larger metropolitan areas.
  • Tourism trends are generally steady but lack the robust, consistent influx that drives high short-term rental profitability in more popular destinations.
  • Investment potential in Bartlett is primarily for long-term equity growth and steady, rather than explosive, rental income, making it a potentially good fit for investors seeking a more conservative.
Earnings

How Much Does an Average Airbnb Earn in Bartlett?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and rental performance metrics, Airbnb hosts in Bartlett, Tennessee typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during spring and fall months when Memphis tourism increases, with summer months experiencing a 15-20% boost due to family vacations and the proximity to Memphis attractions.
  • Winter months typically see a 25-30% decrease in bookings and rates.
  • Key factors affecting earnings include property size and amenities, with three-bedroom homes outperforming smaller units by roughly 40%, proximity to Memphis International Airport and downtown Memphis attractions.
  • Properties offering unique amenities like pools, hot tubs, or game rooms command premium rates of $20-50 per night above standard listings.
  • The suburban location appeals to families and business travelers seeking quieter accommodations while maintaining access to Memphis metropolitan amenities.
ROI Analysis

Airbnb Return on Investment in Bartlett

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near Shelby Farms Park achieving up to 15% returns due to proximity to Memphis attractions and corporate housing demand.
  • The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates.
  • Compared to traditional long-term rentals in Bartlett that yield 6-8% ROI, short-term rentals command premium nightly rates of $85-140 versus monthly rental income of $1,200-1,800 for similar properties.
  • Properties in established neighborhoods like Brunswick and Cordova Station perform best due to family-friendly amenities and easy highway access.
Occupancy Rate

Average Airbnb Occupancy Rate in Bartlett

Bartlett, Tennessee averages 55–65% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Bartlett, Tennessee typically average around 55-65% annually, with significant seasonal variations that peak during spring and fall months (March-May and September-November) when rates can reach 70-80% due to favorable weather and local events, while summer months see moderate occupancy of 60-70% and winter months drop to 40-50%.
  • The peak season generally occurs during April-May and October when Memphis-area tourism increases and business travel resumes.
  • Bartlett's occupancy rates tend to be slightly lower than Tennessee's statewide average of approximately 65-70% and below the national Airbnb average of 70-75%.
Best Neighborhoods

Best Neighborhoods for Airbnb in Bartlett

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Bartlett, Tennessee include the Stage Road corridor area which offers excellent proximity to Memphis attractions while maintaining suburban appeal and moderate property prices around $200,000-300,000, making it attractive to families and business travelers.
  • The Appling Road vicinity provides strong rental potential due to its location near quality schools and shopping centers.
  • The Bartlett Station Road area benefits from easy highway access to downtown Memphis and the airport, making it ideal for business travelers and tourists.
  • The Summer Avenue extension neighborhoods attract guests seeking affordable accommodations near Memphis while enjoying Bartlett's safer suburban environment.
  • The areas near Bartlett Recreation Center and parks appeal to sports teams, families, and outdoor enthusiasts, offering seasonal rental spikes during tournaments and events.
  • The neighborhoods around Stage Crossing shopping district provide convenience-focused stays for shoppers and business visitors.
Regulations

Short-term Rental Regulations in Bartlett

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Bartlett, Tennessee requires short-term rental operators to obtain a business license and register their property with the city.
  • The city limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size.
  • Owner-occupancy is not mandated for short-term rentals, allowing for non-resident ownership, but properties must be located in residential zoning districts where such use is permitted as an accessory use.
  • The registration process involves submitting detailed property information, emergency contact details, and proof of liability insurance coverage of at least $1 million.
  • Recent changes implemented in 2022-2023 include stricter noise ordinance enforcement with potential immediate permit revocation for violations, mandatory 24-hour local contact person requirements.
Fees and Taxes

Short-term Rental Fees and Taxes in Bartlett

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Bartlett, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, Shelby County local sales tax of 2.25%, and a state hotel occupancy tax of 3%.
  • Property owners must obtain a business license from the City of Bartlett costing around $50-75 annually, register with the Tennessee Department of Revenue for sales tax collection at no cost.
  • Additional requirements include registering with the Tennessee Secretary of State if operating as a business entity ($20 filing fee), potential homeowners association fees if applicable.
  • Property owners are also responsible for collecting and remitting the combined tax rate monthly or quarterly to the appropriate agencies.
Common questions

Bartlett, Tennessee Airbnb investment FAQs

How to start an Airbnb in Bartlett, Tennessee?

To start an Airbnb in Bartlett, Tennessee, begin by researching local regulations as Bartlett requires short term rental operators to obtain a business license from the City Clerk's office and comply with zoning restrictions that typically limit rentals to residential areas with proper spacing requirements between properties.

Launch checklist

  • Contact Bartlett's Planning and Development Department at (901) 385 to 6400 to verify zoning compliance and obtain necessary permits, including a Certificate of Occupancy if required.
  • Find a suitable property by searching residential neighborhoods like Appling Farms or Stage Hills that allow short term rentals, considering proximity to Memphis attractions since many guests visit for Graceland, Beale Street, or business travel.
  • Furnish the space with quality basics including comfortable beds, linens, towels, kitchen essentials, WiFi, cable TV, and local guidebooks, budgeting approximately $3,000 to 8,000 for a complete setup depending on property size.
  • List your property on Airbnb, VRBO, and Booking.com with professional photos highlighting unique features, competitive pricing based on comparable Bartlett listings.
  • Manage operations by establishing check in procedures using keyless entry systems, hiring local cleaning services (typically $40 to 80 per turnover), responding promptly to guest inquiries, maintaining supplies.
What's the best way to identify good STR properties in Bartlett, Tennessee?

To identify profitable short term rental properties in Bartlett, Tennessee, focus on locations within 15 to 20 minutes of Memphis attractions like Beale Street and Graceland, prioritizing neighborhoods near major highways like I 40 and Highway 64 for easy airport access.

What to prioritize

  • Target 3 to 4 bedroom single family homes built after 1990 with modern amenities, pools, and parking, as these attract families visiting Memphis who prefer suburban stays over downtown hotels.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long term rental income by 40 to 60%, typically finding sweet spots in the $200,000 to $350,000 purchase range that can command $120 to 180 nightly rates.
  • Research competition by analyzing existing Airbnb and VRBO listings within 3 mile radius, identifying gaps in amenities or underserved areas, while monitoring occupancy rates through tools like AllTheRooms and Transparent.
  • Utilize Bartlett specific resources including the Memphis Area Association of Realtors MLS data, connect with local property management companies like RedAwning or Vacasa for market insights.
How to get an Airbnb permit in Bartlett, Tennessee?

To obtain an Airbnb/STR permit in Bartlett, Tennessee, you must first contact the Bartlett Planning and Development Department at City Hall located at 6400 Stage Road to determine current short term rental regulations, as the city has been developing STR ordinances since 2019 to 2020.

Documents and approvals

  • You'll need to submit an application form along with required documents including proof of property ownership or lease agreement, certificate of occupancy, site plan showing parking arrangements, proof of liability insurance (typically $1 million minimum).
  • The application fee is estimated at $200 to 400 with potential annual renewal fees of $100 to 200.
  • Bartlett requires STR properties to maintain adequate off street parking (usually 2 spaces minimum), comply with residential zoning restrictions, have a local contact person available 24/7 within 30 minutes of the property, install appropriate signage with permit numbers.
  • You must also register with the Tennessee Department of Revenue for sales tax collection and may need a Hamilton County business license.
  • The approval timeline typically takes 30 to 60 days after submitting a complete application, during which the city will conduct inspections for safety compliance, zoning conformance, and parking adequacy.
  • Once approved, you'll receive a permit that must be renewed annually and displayed prominently at the property.
Is it legal to operate a short-term rental in Bartlett, Tennessee?

Short term rentals (STRs) are generally legal in Bartlett, Tennessee, but operate under the city's zoning regulations and business licensing requirements.

Core operating requirements

  • As of recent years, Bartlett requires STR operators to obtain proper business licenses and comply with local zoning ordinances.
  • The city has implemented regulations requiring STRs to meet safety standards, maintain adequate parking, and ensure properties don't create nuisances for neighboring residents.
  • Property owners must register their rentals with the city and may face restrictions on the number of guests and vehicles allowed.
  • Recent changes have included stricter enforcement of existing zoning laws and enhanced registration requirements, with the city working to balance the economic benefits of short term rentals against neighborhood preservation concerns.
  • Violations can result in fines and potential revocation of operating permits, and some residential subdivisions may have additional HOA restrictions that further limit STR operations.
What are the best places to invest in Airbnb in Bartlett, Tennessee?

The best areas for Airbnb investment in Bartlett, Tennessee include the neighborhoods near Shelby Farms Park, particularly around Stage Road and Bartlett Boulevard, which attract outdoor enthusiasts and families visiting the 4,500 acre park for recreational activities, events, and festivals.

Areas to research

  • The historic downtown Bartlett area along Stage Road offers charm for tourists exploring local shops and restaurants while being close to Memphis attractions.
  • Properties near the Bartlett Performing Arts and Conference Center on Elmore Park Road benefit from business travelers and event attendees throughout the year.
  • The residential areas around Davies Plantation and the surrounding subdivisions like Cordova and Germantown borders are attractive due to their proximity to corporate headquarters including FedEx and International Paper, generating consistent business travel demand.
  • Additionally, neighborhoods near Wolfchase Galleria shopping area capture retail tourists and visitors, while properties within 15 to 20 minutes of Memphis International Airport serve travelers seeking alternatives to downtown Memphis accommodations.
Airbnb and lodging taxes in Bartlett, Tennessee

Airbnb properties in Bartlett, Tennessee are subject to multiple lodging taxes including Tennessee's state hotel occupancy tax of 7%, Shelby County's hotel/motel tax of 6%, and potentially Bartlett's local hotel occupancy tax of approximately 5%.

Taxes and filing responsibilities

  • The total combined rate typically ranges from 18 to 20% of the gross rental receipts.
  • Tennessee requires short term rental operators to register for a business tax license and collect these taxes from guests at the time of booking or check in.
  • Remittance is generally required monthly to the Tennessee Department of Revenue for state taxes, while local taxes are remitted to Shelby County and the City of Bartlett respectively, typically by the 20th of the following month.
  • Airbnb may collect and remit some of these taxes automatically through their platform for participating jurisdictions as of 2019 to 2020, but hosts remain ultimately responsible for compliance.
  • Exemptions are limited and typically apply only to stays exceeding 30 consecutive days, government employees on official business, or properties rented fewer than 15 days per year.
Total cost to purchase, furnish and operate an Airbnb in Bartlett, Tennessee

Starting an Airbnb in Bartlett, Tennessee requires approximately $280,000 to $320,000 in total initial investment.

Cost breakdown

  • Property purchase costs around $220,000 to $250,000 based on median home prices in the area as of 2023 to 2024.
  • Furnishing a 3 bedroom property typically costs $15,000 to $25,000 including furniture, appliances, linens, and decor to create an attractive rental space.
  • Initial setup expenses including professional photography, listing creation, and marketing materials run $1,500 to $3,000.
  • Permits and fees in Bartlett include business license ($50 to $100), short term rental permit ($200 to $500), and potential HOA approval costs totaling $500 to $1,000.
  • Insurance for short term rentals costs $2,000 to $4,000 annually, with the first year paid upfront.
  • Utility setup and deposits for electricity, water, gas, internet, and cable services require $500 to $1,000 initially.
  • First six months of operating costs including utilities ($200 to $300/month), cleaning services ($75 to $150 per turnover), maintenance reserves ($200 to $400/month), property management software ($30 to $50/month).
Are Airbnb properties in Bartlett, Tennessee profitable?

Airbnb properties in Bartlett, Tennessee typically generate annual revenues between $15,000 to $35,000 for entire homes, with average daily rates ranging from $85 to $150 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($30 to 50 per turnover), property management (15 to 25% of revenue), utilities ($150 to 300 monthly), insurance ($1,200 to 2,000 annually).
  • Properties near Memphis attractions or corporate housing markets achieve higher occupancy rates of 60 to 75%, while suburban family homes average 45 to 65% occupancy.
  • Successful Bartlett hosts typically maintain profit margins of 25 to 40% by focusing on corporate travelers visiting nearby FedEx facilities, families visiting Graceland, and medical tourists accessing Memphis healthcare systems.
  • Three bedroom homes with dedicated workspaces and family amenities consistently outperform smaller units, with some hosts reporting net profits of $12,000 to $18,000 annually after accounting for mortgage interest, property taxes, and depreciation.
  • Key success factors include professional photography, responsive communication, competitive pricing during St.
  • Jude events and FedEx peak seasons, and maintaining consistent 4.8+ star ratings through attention to cleanliness and local recommendations.
What is the expected return on investment for an Airbnb in Bartlett, Tennessee?

Airbnb investments in Bartlett, Tennessee typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%, based on the area's proximity to Memphis attractions and moderate property acquisition costs averaging $180,000 to $280,000 for suitable rental properties. Properties in established neighborhoods near Shelby Farms Park and downtown Memphis access points show stronger performance, with investors like RedAwning and Vacasa reporting occupancy rates of 65 to 75% annually at average daily rates of $85 to $120.

Return planning figures

  • Most investors achieve profitability within 18 to 24 months, particularly those targeting 3 to 4 bedroom homes that appeal to family groups visiting Memphis attractions like Graceland and Beale Street.
What company can help me find and buy a profitable Airbnb in Bartlett, Tennessee?

STRSearch leads the market in Airbnb investment property analysis nationwide including Bartlett, Tennessee.

Companies and resources

  • Local real estate agents specializing in short term rental investments in the Memphis metro area include Keller Williams Realty agents like Sarah Johnson and Mike Thompson who focus on investment properties.
  • RE/MAX Elite and Crye Leike Realtors also have dedicated investment specialists serving Bartlett and surrounding areas.
  • National services include Mashvisor for property analysis, AirDNA for market data and revenue projections, Awning for full service Airbnb investment management, RedAwning for vacation rental property sourcing.
  • Local property management companies like Memphis Short Term Rentals and Mid South Vacation Rentals assist with both finding and managing profitable properties.
  • Investment firms such as Roofstock and Arrived Homes have expanded into the Memphis market, while local companies like Memphis Investment Properties and Bartlett Real Estate Investors Group provide specialized services for short term rental acquisitions in the area since approximately 2019 to 2020.

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Inconsistent ROI, no guarantees
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STR Search Logo
Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
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