Is Brentwood, Tennessee Good for Airbnb Investment?

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Brentwood, Tennessee market research

Brentwood, Tennessee Airbnb Investment Overview

$2,800–$4,500,Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Brentwood, Tennessee?

Potentially—Brentwood, Tennessee combines visitor demand with long-term real estate upside.

  • Presents a nuanced opportunity.
  • While Brentwood is known for its affluent residential areas and strong property values, it's not typically a primary tourist destination like nearby Nashville.
  • This means that while property values may be stable and even appreciate, the consistent high demand for short-term rentals driven by tourism might be lower.
  • Instead, demand might stem more from corporate travelers, individuals visiting family, or those seeking quieter accommodations near Nashville.
  • Current market conditions in Brentwood generally show a robust housing market with continued growth, which is positive for long-term property appreciation.
  • The investment potential largely depends on targeting specific niches for visitors to Brentwood, rather than expecting high occupancy rates from general tourism.
Earnings

How Much Does an Average Airbnb Earn in Brentwood?

$2,800–$4,500, based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb properties in Brentwood, Tennessee typically generate average monthly revenues ranging from $2,800 to $4,500, with luxury homes and those near popular attractions commanding the higher end of this spectrum.
  • Seasonal variations show peak earnings during spring and fall months when Nashville tourism surges, with properties experiencing 20-30% higher occupancy rates and nightly rates increasing by $25-40 during these periods.
  • Key factors affecting earnings include proximity to downtown Nashville (properties within 15 miles average 15% higher revenues), property size and amenities (homes with pools or hot tubs command 25-35% premium rates).
  • Properties in Brentwood's desirable neighborhoods near parks, shopping centers, and with easy highway access to Nashville typically maintain occupancy rates of 65-75% annually.
  • Revenue optimization strategies such as dynamic pricing, local experience offerings, and maintaining superhost status can increase earnings by an additional 20-30% above baseline averages.
ROI Analysis

Airbnb Return on Investment in Brentwood

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near downtown Nashville achieving up to 15% returns due to strong tourism demand and corporate travel.
  • The average payback period ranges from 7-10 years, depending on initial investment and property management efficiency.
  • Short-term rentals in Brentwood generally outperform traditional long-term rentals by 3-5 percentage points, as long-term rentals in the area typically yield 5-8% ROI annually.
  • Properties within 20 minutes of Nashville's core attractions command premium nightly rates of $150-300, while those further out average $100-200 per night.
  • The market benefits from Brentwood's affluent demographics, proximity to Nashville's entertainment district, and consistent business traveler demand.
Occupancy Rate

Average Airbnb Occupancy Rate in Brentwood

Brentwood, Tennessee averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Brentwood, Tennessee typically average around 65-70% annually, with significant seasonal variations that peak during spring and fall months when Nashville's tourism and music industry events drive demand, reaching occupancy rates of 75-85% during March through May and September through November.
  • Summer months see moderate occupancy around 70-75% due to family vacations and music festivals, while winter months drop to approximately 50-60% occupancy from December through February.
  • Brentwood's proximity to Nashville and its upscale suburban appeal make it perform slightly above Tennessee's statewide Airbnb average of 60-65%.
  • The area benefits from consistent business travel demand, weekend getaways from nearby cities, and overflow from Nashville's robust tourism market, with particularly strong performance during CMA Music Festival.
Best Neighborhoods

Best Neighborhoods for Airbnb in Brentwood

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The most lucrative Airbnb neighborhoods in Brentwood include the Historic Downtown area which offers premium pricing due to its walkable charm and proximity to upscale dining and shopping.
  • The Governors Club neighborhood provides luxury appeal with its gated community atmosphere and high-end homes that command $250-400 nightly rates from corporate travelers and families seeking upscale accommodations.
  • Areas near Brentwood Country Club attract golf enthusiasts and business travelers, offering strong occupancy rates year-round with pricing around $180-280 per night due to the prestigious location and proximity to Nashville's business districts.
  • The Williamson County corridor neighborhoods benefit from excellent school districts and family-friendly amenities, making them ideal for longer-stay guests and relocating families.
  • Properties near the Cool Springs area capitalize on shopping and entertainment proximity while offering easy highway access to Nashville.
  • The Concord Road corridor provides a balance of luxury and accessibility, with newer developments appealing to tech workers and healthcare professionals visiting nearby medical facilities.
  • Finally, neighborhoods adjacent to Radnor Lake State Park offer unique nature-focused stays that command premium pricing of $200-320 per night from visitors seeking outdoor recreation combined with luxury accommodations.
Regulations

Short-term Rental Regulations in Brentwood

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Brentwood, Tennessee requires short-term rental operators to obtain a business license and register their property with the city, with applications requiring property owner information, proof of insurance.
  • The city limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total regardless of property size.
  • Owner-occupancy is not required for short-term rentals, allowing non-resident property owners to operate rentals.
  • Zoning restrictions permit short-term rentals in residential districts but require properties to maintain residential character and comply with parking requirements of two spaces per rental unit.
  • The registration process involves submitting an application with a fee of approximately $100-200, providing contact information for a local responsible party available 24/7, and ensuring the property meets all building and safety codes.
  • Recent regulatory changes have included stricter noise ordinances with quiet hours from 10 PM to 7 AM, enhanced parking enforcement, and requirements for posted house rules that include occupancy limits.
Fees and Taxes

Short-term Rental Fees and Taxes in Brentwood

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Brentwood, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, Davidson County local sales tax of 2.25%, and Tennessee state lodging tax of 1.5%.
  • The city of Brentwood requires a business license costing approximately $50-100 annually, and operators must obtain a short-term rental permit with fees typically ranging from $200-400 per year.
  • Property owners must also pay standard property taxes which average 0.64% of assessed value annually in Williamson County.
  • Additional costs may include zoning compliance fees of $100-200, inspection fees of $75-150, and potential homeowners association fees if applicable.
  • Tourism promotion taxes may apply at 1-2% depending on the specific location within the greater Nashville metropolitan area.
Common questions

Brentwood, Tennessee Airbnb investment FAQs

How to start an Airbnb in Brentwood, Tennessee?

To start an Airbnb in Brentwood, Tennessee, begin by researching local zoning laws and regulations through the City of Brentwood Planning Department.

Launch checklist

  • Obtain necessary permits including a business license from Brentwood City Hall (approximately $50 to 100), a short term rental permit (around $200 to 300 annually), and ensure compliance with fire safety codes and occupancy limits.
  • Find a suitable property in approved zones, considering that Brentwood's median home prices range from $600,000 to $1.2 million, or consider renting a property with landlord permission for STR use.
  • Furnish the space with quality furniture, linens, and amenities targeting the area's business travelers and tourists visiting nearby Nashville, budgeting $15,000 to 30,000 for a complete setup.
  • Create listings on Airbnb, VRBO, and Booking.com with professional photography highlighting proximity to Nashville (20 minutes), local attractions like Radnor Lake, and the upscale Brentwood community.
  • Manage the property by setting competitive rates ($100 to 250/night depending on size and season), implementing a cleaning protocol between guests, maintaining 24/7 guest communication, and ensuring compliance with Tennessee's 9.25% sales tax plus local occupancy taxes.
What's the best way to identify good STR properties in Brentwood, Tennessee?

To identify profitable short term rental properties in Brentwood, Tennessee, focus on locations within 10 to 15 minutes of downtown Nashville, near major attractions like the Country Music Hall of Fame, or close to Vanderbilt University and medical centers.

What to prioritize

  • Target 3 to 4 bedroom single family homes or luxury condos built after 2000 with modern amenities, parking, outdoor spaces, and high end finishes that can command $150 to 300+ per night.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue exceeds long term rental income by 40 to 60%, typically requiring purchase prices under $400,000 to 600,000 to maintain healthy profit margins after expenses.
  • Research competition within a 2 mile radius using Airbnb and VRBO searches to ensure market saturation doesn't exceed 15 to 20 active listings per square mile, while identifying gaps in amenities or property types.
  • Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through agents familiar with Williamson County regulations, while monitoring Nashville tourism trends through the Nashville Convention &.
How to get an Airbnb permit in Brentwood, Tennessee?

To obtain an Airbnb/STR permit in Brentwood, Tennessee, you must first contact the Brentwood Planning Department at City Hall located at 5211 Maryland Way to determine if short term rentals are permitted in your specific zoning district, as the city has restrictive regulations on STRs.

Documents and approvals

  • If allowed, you'll need to submit an application through the Planning Department including a completed STR permit application form, property deed or lease agreement, floor plan of the rental space, parking plan showing adequate off street parking.
  • The application fee is approximately $200 to 300 with an annual renewal fee of around $150.
  • Required documents also include a business license from the city clerk's office (additional $50 fee), compliance with fire safety codes including smoke detectors and fire extinguishers.
  • The approval process takes 4 to 6 weeks and requires inspections by building and fire departments.
  • Brentwood requires STRs to maintain quiet hours from 10 PM to 7 AM, provide adequate parking (minimum 2 spaces), and comply with HOA restrictions if applicable, with violations subject to fines up to $500 per day.
Is it legal to operate a short-term rental in Brentwood, Tennessee?

Short term rentals (STRs) are legal in Brentwood, Tennessee, but operate under specific regulations established by the city.

Core operating requirements

  • Brentwood requires STR operators to obtain a business license and comply with zoning restrictions that primarily limit short term rentals to certain residential areas while prohibiting them in some neighborhoods to preserve residential character.
  • The city typically requires properties to meet safety standards, maintain adequate parking, and follow noise ordinances, with operators often needing to provide contact information for a local representative available 24/7.
  • Recent years have seen Brentwood, like many Tennessee municipalities, refining their STR regulations to balance tourism revenue with neighborhood concerns, including potential limits on the number of STR permits issued and enhanced enforcement mechanisms.
  • Property owners must also comply with state tax requirements and may face additional local occupancy taxes, with violations potentially resulting in fines or permit revocation.
What are the best places to invest in Airbnb in Brentwood, Tennessee?

The best areas for Airbnb investment in Brentwood, Tennessee include the Cool Springs district, which attracts significant business travelers due to its concentration of corporate headquarters like Nissan North America and Tractor Supply Company.

Areas to research

  • The historic downtown Brentwood area near Maryland Farms offers appeal to tourists seeking charming Southern hospitality experiences and is popular for wedding parties visiting local venues.
  • The Concord Road corridor provides excellent access to both Nashville attractions (20 minutes away) and local amenities, making it ideal for visitors attending Nashville events, concerts, or business meetings who prefer quieter suburban accommodations.
  • The Granny White Pike area offers upscale properties that attract higher end travelers and corporate executives, while the Wilson Pike corridor benefits from proximity to country music industry professionals and executives who frequently visit the area for business.
  • These neighborhoods collectively benefit from Brentwood's reputation as an affluent suburb with excellent schools, low crime rates, and easy highway access to Nashville's airport, downtown district, and major entertainment venues.
Airbnb and lodging taxes in Brentwood, Tennessee

Airbnb properties in Brentwood, Tennessee are subject to multiple lodging taxes including Tennessee's state sales tax of 7%, state hotel occupancy tax of 7%, and Williamson County's local hotel occupancy tax of 5%, resulting in a combined tax rate of approximately 19% on short term rental stays. The Tennessee Department of Revenue requires hosts to register for a sales tax permit and collect these taxes from guests at the time of booking or check in, with monthly remittance due by the 20th of the following month for properties generating over $1,200 in annual rental income.

Taxes and filing responsibilities

  • Airbnb may collect and remit some of these taxes on behalf of hosts through their platform's tax collection service, but hosts remain ultimately responsible for ensuring compliance and may need to register separately with state and local authorities.
  • Properties rented for 30 days or longer are typically exempt from transient occupancy taxes, and some exemptions may apply for government employees or certain non profit organizations.
Total cost to purchase, furnish and operate an Airbnb in Brentwood, Tennessee

To start an Airbnb in Brentwood, Tennessee, expect total costs around $650,000 to $750,000.

Cost breakdown

  • Property purchase represents the largest expense at approximately $600,000 based on Brentwood's median home price as of 2024.
  • Furnishing costs typically range $15,000 to $25,000 for a complete setup including furniture, appliances, linens, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and marketing materials run $1,500 to $3,000.
  • Permits and fees vary but budget $500 to $1,500 for business licenses, short term rental permits, and any required inspections from Williamson County and City of Brentwood.
  • Insurance costs increase significantly for short term rentals, expect $2,000 to $4,000 annually compared to standard homeowner's insurance.
  • Utilities including electricity, water, gas, internet, and cable average $200 to $400 monthly depending on property size and guest usage.
  • First six months operating costs encompass utilities ($1,200 to $2,400), cleaning services between guests ($150 to $300 per turnover), maintenance and repairs ($1,000 to $2,000), platform fees to Airbnb and VRBO (3% of bookings), property management if outsourced (10 to 25% of revenue).
Are Airbnb properties in Brentwood, Tennessee profitable?

Airbnb properties in Brentwood, Tennessee demonstrate strong profitability potential with average daily rates ranging from $150 to $300 depending on property size and amenities, generating monthly revenues of $3,000 to $7,500 for well managed properties with 60 to 70% occupancy rates. Operating expenses typically include 25 to 30% for cleaning and maintenance, 3% Airbnb service fees, 8 to 12% property management if outsourced, utilities averaging $200 to $400 monthly, and insurance costs of $1,200 to $2,000 annually, resulting in net profit margins of 35 to 45% for successful operators.

Profitability indicators

  • Success factors in this affluent Nashville suburb include proximity to downtown Nashville (20 minutes), high end finishes and amenities, professional photography, responsive guest communication.
  • Properties near Brentwood's shopping districts and with luxury features like pools, hot tubs, or spacious layouts for groups consistently outperform basic accommodations, with some hosts reporting annual profits of $25,000 to $45,000 on properties generating $60,000 to $90,000 in gross revenue.
What is the expected return on investment for an Airbnb in Brentwood, Tennessee?

Airbnb investments in Brentwood, Tennessee typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%, driven by the area's proximity to Nashville and strong tourism demand. Properties in desirable neighborhoods like Governors Club or near Radnor Lake often achieve occupancy rates of 65 to 75% with average daily rates between $150 to 250 depending on property size and amenities.

Return planning figures

  • Initial profitability usually occurs within 18 to 24 months, with investors seeing positive cash flow after accounting for mortgage payments, property management fees (typically 20 to 25%), cleaning costs, and maintenance expenses.
  • The market benefits from consistent demand from Nashville visitors, business travelers to companies like Tractor Supply Company and Nissan North America, and families visiting Vanderbilt University, with peak seasons during CMA Music Festival, NFL season.
What company can help me find and buy a profitable Airbnb in Brentwood, Tennessee?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors, offering comprehensive market analysis and property recommendations in Brentwood, Tennessee.

Companies and resources

  • Local real estate agents like those at Parks Realty, Benchmark Realty, and Village Real Estate Group have extensive knowledge of Brentwood's luxury market and can identify properties suitable for Airbnb investments.
  • National services include AirDNA for market data analysis, Mashvisor for investment property analytics, and BiggerPockets for networking with local investors.
  • Tennessee based companies like Nashville Area Real Estate Investors Association provide local market insights, while firms such as RedAwning and Vacasa offer property management services for Airbnb investments.
  • Local agents at Compass Nashville, RE/MAX Elite, and Keller Williams Realty have experience with investment properties in the Brentwood area.
  • Additional services include STR Helper for compliance guidance, Host Financial for accounting services, and companies like Beyond Pricing and PriceLabs for dynamic pricing optimization to maximize rental income in Brentwood's competitive short term rental market.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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