Is La Vergne, Tennessee Good for Airbnb Investment?

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La Vergne, Tennessee market research

La Vergne, Tennessee Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in La Vergne, Tennessee?

Potentially—La Vergne, Tennessee combines visitor demand with long-term real estate upside.

  • Presents a promising outlook due to its strategic location and growing appeal.
  • La Vergne benefits from its proximity to Nashville, drawing in tourists and business travelers seeking more affordable accommodation options while still having easy access to the vibrant city.
  • Current market conditions indicate a steady increase in property values, driven by continuous population growth and development in the broader Middle Tennessee area.
  • Tourism trends suggest a consistent demand for short-term rentals, fueled by events, conventions, and attractions in Nashville, as well as local demand from visitors to family and friends.
  • This sustained interest, combined with relatively lower property acquisition costs compared to Nashville, enhances the investment potential for Airbnb operators.
Earnings

How Much Does an Average Airbnb Earn in La Vergne?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb hosts in La Vergne, Tennessee typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during spring and fall months when Nashville tourism increases.
  • Winter months typically see a 15-25% decrease in bookings and rates.
  • Key factors affecting earnings include proximity to Nashville (properties within 20 miles of downtown command premium rates), property amenities such as pools or hot tubs which can increase revenue by 15-20%.
  • The occupancy rates in the area typically range from 60-75% for well-positioned properties, with average daily rates between $80-150 depending on property size and amenities.
  • Market data suggests that hosts who actively manage their listings, respond quickly to inquiries, and maintain high cleanliness standards achieve the upper end of these revenue ranges.
ROI Analysis

Airbnb Return on Investment in La Vergne

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with higher-end properties near Percy Priest Lake achieving up to 15% returns due to proximity to Nashville attractions and outdoor recreation.
  • The average payback period ranges from 7-10 years, depending on initial investment and occupancy rates.
  • Compared to traditional long-term rentals in La Vergne that yield approximately 6-8% ROI, short-term rentals can outperform by 2-4 percentage points.
  • Properties in the $200,000-$350,000 range typically generate $1,800-$2,800 monthly gross revenue during peak occupancy.
  • The 25-minute proximity to downtown Nashville and lower property acquisition costs compared to Davidson County make La Vergne an attractive market for Airbnb investors.
Occupancy Rate

Average Airbnb Occupancy Rate in La Vergne

La Vergne, Tennessee averages 65–70% annual occupancy, with seasonal variation.

  • La Vergne, Tennessee Airbnb properties typically maintain an average occupancy rate of approximately 65-70% annually.
  • Summer months see moderate occupancy around 70-75% driven by family vacations and tourism, while winter experiences the lowest rates at 55-60% occupancy.
  • Peak seasons align with major Nashville events including CMA Music Festival in June, numerous spring and fall concerts, and holiday periods.
  • Compared to Tennessee's statewide Airbnb average of approximately 60-65%, La Vergne performs slightly above average due to its strategic location near Nashville International Airport and downtown Nashville.
  • The city's occupancy rates are bolstered by its position as a suburban alternative to expensive Nashville accommodations.
Best Neighborhoods

Best Neighborhoods for Airbnb in La Vergne

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in La Vergne include the areas near Percy Priest Lake which offer waterfront access and attract visitors seeking recreational activities like boating and fishing.
  • The neighborhoods around Stones River and Hamilton Creek provide scenic settings with hiking trails and nature access, appealing to outdoor enthusiasts and families.
  • Areas close to the La Vergne Lake offer peaceful retreats with fishing opportunities and are popular with weekend getaways from Nashville, generating $100-150 nightly rates.
  • The residential zones near Veterans Parkway benefit from easy highway access to Nashville attractions while maintaining suburban tranquility, attracting business travelers and tourists who prefer quieter accommodations.
  • Neighborhoods around Murfreesboro Road corridor provide convenient access to shopping and dining while being centrally located between Nashville and Murfreesboro, appealing to visitors attending events at both cities.
  • The areas near Sam Ridley Parkway offer modern amenities and newer housing stock that photographs well for listings, attracting quality-conscious guests willing to pay $110-160 per night.
  • Finally, neighborhoods close to the La Vergne Sports Complex draw sports families and tournament participants.
Regulations

Short-term Rental Regulations in La Vergne

Yes, but only where zoning permits short-term rentals and every required license is current.

  • La Vergne, Tennessee requires short-term rental operators to obtain a business license and register their property with the city, typically costing between $50-100 annually.
  • The city generally requires owner-occupancy for short-term rentals in residential zones, meaning the property must be the owner's primary residence.
  • Short-term rentals are prohibited in certain residential zoning classifications, particularly R-1 single-family districts.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and passing a safety inspection that includes smoke detectors.
  • Recent regulatory changes have included stricter noise ordinances with quiet hours from 10 PM to 7 AM, mandatory posting of house rules, and increased penalties for violations.
Fees and Taxes

Short-term Rental Fees and Taxes in La Vergne

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in La Vergne, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, Rutherford County local sales tax of 2.25%, and a state lodging tax of 3%.
  • Property owners must obtain a business license from the City of La Vergne costing approximately $15-50 annually, register with the Tennessee Department of Revenue for sales tax collection at no cost.
  • Additional costs include potential homeowners association fees if applicable, property tax assessments which may increase due to commercial use classification.
  • Some properties may also be subject to fire department inspections costing $25-75 and zoning compliance fees of $25-100, while hosts must collect and remit all applicable taxes monthly or quarterly depending on volume.
Common questions

La Vergne, Tennessee Airbnb investment FAQs

How to start an Airbnb in La Vergne, Tennessee?

To start an Airbnb in La Vergne, Tennessee, begin by researching local zoning laws and regulations through the La Vergne Planning Department.

Launch checklist

  • Contact La Vergne City Hall at 615 to 793 6295 to obtain the necessary business license (approximately $50 to 100 annually) and verify your property meets fire safety and building code requirements, including smoke detectors, carbon monoxide detectors.
  • Find a suitable property by searching areas near Percy Priest Lake or close to Nashville (20 minutes away) for higher demand, ensuring the property allows short term rentals per HOA agreements and mortgage terms.
  • Purchase essential furnishings including quality mattresses, linens, towels, basic kitchen appliances, WiFi equipment, smart locks, and local guidebooks, budgeting $5,000 to 15,000 for a complete setup.
  • Create your Airbnb listing with professional photos highlighting proximity to Nashville attractions, Percy Priest Lake activities, and Smyrna airport access, setting competitive rates based on comparable properties ($75 to 150/night depending on size and amenities).
  • Manage your property by establishing cleaning protocols between guests, maintaining 24/7 communication availability, coordinating key exchanges through smart locks or lockboxes.
What's the best way to identify good STR properties in La Vergne, Tennessee?

To identify profitable short term rental properties in La Vergne, Tennessee, focus on locations within 15 to 20 minutes of Nashville's downtown core, near Percy Priest Lake waterfront areas, and close to major highways like I 24 and I 40 for easy airport access.

What to prioritize

  • Target 3 to 4 bedroom single family homes or townhomes built after 1990 with modern amenities, outdoor spaces, parking for multiple vehicles, and lake or nature views, as these appeal to families and groups visiting Nashville who prefer quieter suburban stays.
  • Conduct pricing analysis using AirDNA and Mashvisor to identify properties where potential STR revenue (typically $150 to 250/night in La Vergne as of 2023 to 2024) exceeds traditional rental income by 40 to 60%.
  • Research competition by analyzing existing Airbnb and VRBO listings within 3 mile radius, identifying gaps in amenities or pricing, and noting seasonal demand patterns driven by Nashville tourism, lake activities.
  • Utilize tools like Rabbu, STR Helper, and local MLS data through Realtracs, while connecting with La Vergne specific Facebook groups, consulting with local property managers familiar with Rutherford County regulations.
How to get an Airbnb permit in La Vergne, Tennessee?

To obtain an Airbnb/STR permit in La Vergne, Tennessee, you must first contact the La Vergne Planning and Zoning Department at City Hall located at 5093 Murfreesboro Road to determine if short term rentals are permitted in your specific zoning district, as the city has restrictions on STRs in certain residential areas.

Documents and approvals

  • Submit an application for a business license through the City Clerk's office, providing required documents including proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental unit.
  • Pay the applicable fees which typically range from $150 to 300 for the business license plus any zoning compliance fees.
  • The city requires STR properties to comply with fire safety codes, maintain occupancy limits based on square footage (generally 2 people per bedroom plus 2 additional), provide smoke and carbon monoxide detectors in all sleeping areas.
  • The approval process typically takes 30 to 45 days after submission of complete application materials, and permits must be renewed annually.
  • Properties must also register with the state of Tennessee for sales tax collection and remittance, and hosts must collect and pay the appropriate local occupancy taxes to Rutherford County.
Is it legal to operate a short-term rental in La Vergne, Tennessee?

Short term rentals (STRs) are legal in La Vergne, Tennessee, but operate under specific regulations established by the city.

Core operating requirements

  • La Vergne requires STR operators to obtain a business license and comply with zoning restrictions that typically limit short term rentals to certain residential areas while prohibiting them in some neighborhoods to preserve residential character.
  • Properties must meet safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers, and operators must provide emergency contact information to the city and neighbors.
  • The city has implemented occupancy limits based on property size and requires adequate parking for guests.
  • La Vergne has also established noise ordinances and quiet hours that STR guests must observe, with violations potentially resulting in permit revocation.
  • Recent changes around 2022 to 2023 have included stricter enforcement mechanisms and clearer guidelines for permit applications, with the city requiring annual renewals and inspections.
  • Operators must collect and remit local occupancy taxes, and properties in certain historic or densely populated areas may face additional restrictions or outright prohibitions to maintain neighborhood stability.
What are the best places to invest in Airbnb in La Vergne, Tennessee?

The best areas for Airbnb investment in La Vergne, Tennessee include the neighborhoods near Percy Priest Lake, particularly around the Fate Sanders Recreation Area and Hamilton Creek Recreation Area, which attract tourists year round for boating, fishing, and water sports activities.

Areas to research

  • The areas close to Nashville Superspeedway are highly attractive due to major NASCAR events and racing activities that bring thousands of visitors seeking nearby accommodations.
  • Properties near the Stones River and Greenway system appeal to outdoor enthusiasts and families visiting for recreational activities.
  • The residential areas along Old Hickory Boulevard and near La Vergne Lake offer good investment potential due to their proximity to both Nashville (20 minutes) and Murfreesboro.
  • The downtown La Vergne area near Veterans Memorial Park provides opportunities for visitors attending local events and festivals.
Airbnb and lodging taxes in La Vergne, Tennessee

In La Vergne, Tennessee, Airbnb properties are subject to both state and local lodging taxes.

Taxes and filing responsibilities

  • The Tennessee state sales tax rate of 7% applies to short term rental accommodations, along with the state hotel occupancy tax of 3%, for a combined state rate of 10%.
  • Rutherford County, where La Vergne is located, imposes an additional hotel/motel tax of approximately 5%, bringing the total occupancy tax rate to around 15% for short term rentals.
  • The City of La Vergne may impose its own local occupancy tax of 1 to 3%, potentially making the total tax burden 16 to 18%.
  • These taxes are typically collected at the time of booking through Airbnb's platform, which has agreements with Tennessee to automatically collect and remit state taxes since 2017.
  • However, hosts may still be responsible for registering with the Tennessee Department of Revenue and local authorities, obtaining proper permits, and ensuring compliance with local tax collection requirements.
  • Exemptions are generally limited to stays exceeding 30 consecutive days, which are considered long term rentals in preference to transient accommodations.
  • Property owners should verify current rates and registration requirements with the Tennessee Department of Revenue, Rutherford County, and the City of La Vergne, as tax rates and collection procedures can change.
Total cost to purchase, furnish and operate an Airbnb in La Vergne, Tennessee

The total cost to start an Airbnb in La Vergne, Tennessee is approximately $285,000 to $315,000.

Cost breakdown

  • Property purchase costs around $250,000 based on the median home price in the area as of 2023.
  • Furnishing a 3 bedroom property runs $15,000 to $25,000 including furniture, appliances, linens, and decor from retailers like IKEA, Wayfair, and local stores.
  • Initial setup costs including professional photography, listing creation, and basic marketing total $2,000 to $3,000.
  • Permits and fees including business license, short term rental permit, and inspection fees cost approximately $500 to $1,500 depending on local regulations.
  • Insurance including landlord and short term rental coverage adds $2,000 to $3,000 annually.
  • Utilities including electricity, water, internet, and cable average $300 to $400 monthly or $1,800 to $2,400 for six months.
  • First six months operating costs including cleaning services, maintenance, supplies, platform fees, and vacancy periods total $8,000 to $12,000.
  • Additional considerations include potential HOA fees, property taxes, and emergency repair funds which could add another $5,000 to $10,000 to initial costs.
Are Airbnb properties in La Vergne, Tennessee profitable?

Airbnb properties in La Vergne, Tennessee typically generate annual revenues between $18,000 to $35,000 for entire homes, with average daily rates ranging from $85 to $140 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($40 to 60 per turnover), property management (15 to 25% if outsourced), utilities ($150 to 250 monthly), insurance ($1,200 to 2,000 annually).
  • Properties within 15 minutes of Nashville International Airport and those featuring hot tubs or pools command premium rates, with some three bedroom homes near Percy Priest Lake achieving 75 to 80% occupancy rates and net profit margins of 25 to 35%.
  • Success factors include proximity to Nashville (20 minutes), competitive pricing against nearby Smyrna and Murfreesboro markets, professional photography, and responsive guest communication.
  • A typical case involves a renovated 1,400 sq ft home purchased for $280,000 in 2022, generating $28,000 gross revenue with $11,000 in expenses, yielding approximately $17,000 net profit (61% profit margin).
What is the expected return on investment for an Airbnb in La Vergne, Tennessee?

Based on La Vergne, Tennessee market conditions, Airbnb investments typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14% depending on property type and location within the city.

Return planning figures

  • Properties near Percy Priest Lake and close to Nashville (25 minutes away) command higher nightly rates of $85 to 120, while standard residential properties average $65 to 85 per night.
  • Initial profitability usually occurs within 8 to 14 months after accounting for furnishing costs, permits, and marketing expenses.
  • The market benefits from Nashville tourism overflow, corporate travelers to nearby Smyrna's Nissan plant, and lake recreation visitors, with occupancy rates averaging 65 to 75% annually.
  • Properties purchased at La Vergne's median home price of approximately $285,000 with 20 to 25% down payments typically achieve break even on initial investment within 18 to 24 months, assuming average annual gross revenues of $28,000 to 38,000 after accounting for Airbnb fees, cleaning.
What company can help me find and buy a profitable Airbnb in La Vergne, Tennessee?

STRSearch is a national platform that specializes in identifying profitable short term rental properties for investors in La Vergne, Tennessee.

Companies and resources

  • Local real estate agents like those at Keller Williams Realty and RE/MAX Advantage in nearby Nashville and Murfreesboro serve the La Vergne market and have experience with investment properties.
  • National services include Awning, which provides full service Airbnb property management and acquisition assistance, and Mashvisor, an analytics platform that helps identify profitable rental properties.
  • AirDNA offers market data and investment analysis specific to short term rentals in the Nashville metropolitan area including La Vergne.
  • Local property management companies like RedAwning and Vacasa operate in the region and can provide insights on profitable properties.
  • Real estate investment firms such as Roofstock and BiggerPockets connect investors with properties and local expertise.
  • Tennessee based companies like Nashville Short Term Rental Management and Music City Property Management have expanded their services to surrounding areas including La Vergne since around 2018 to 2020, capitalizing on the growing short term rental market in the greater Nashville region.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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