Is Lakeland, Tennessee Good for Airbnb Investment?

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Lakeland, Tennessee market research

Lakeland, Tennessee Airbnb Investment Overview

$1,200–$3,500,Typical monthly host earnings
8–12%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Lakeland, Tennessee?

Potentially—Lakeland, Tennessee combines visitor demand with long-term real estate upside.

  • Presents a compelling opportunity given the city's strategic location and growing appeal.
  • Lakeland's dynamic market is characterized by its proximity to Memphis, excellent school districts.
  • The city's location along major transportation corridors and its reputation as one of Tennessee's most desirable communities supports steady demand for short-term rentals.
  • While property values have appreciated due to the area's desirability and limited inventory, making initial investments substantial, the potential for consistent rental income.
  • Investors should, however, consider local zoning regulations and the primarily residential character of many neighborhoods.
Earnings

How Much Does an Average Airbnb Earn in Lakeland?

$1,200–$3,500, based on location, season, and property quality.

  • Based on available market data and regional analysis, Airbnb properties in Lakeland, Tennessee typically generate monthly revenues ranging from $1,200 to $3,500, with an average of approximately $2,100 per month for standard 2-3 bedroom homes.
  • Properties experience notable seasonal variations, with peak earnings occurring during spring and fall months when revenues can increase by 25-40% due to favorable weather and local events.
  • Summer months maintain moderate performance with steady demand from families and business travelers.
  • Key factors significantly affecting earnings include proximity to Memphis (approximately 30 minutes away), property size and amenities, with homes featuring pools, hot tubs.
  • The area's appeal to visitors seeking suburban tranquility while maintaining access to Memphis attractions, combined with Lakeland's reputation for safety and family-friendly environment.
  • Properties located near Lakeland's town center or with lake access typically outperform those in standard residential areas by 20-30%.
ROI Analysis

Airbnb Return on Investment in Lakeland

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with properties averaging $150-200 per night and 60-70% occupancy rates throughout the year.
  • The payback period for initial investment usually ranges from 7-10 years, depending on property acquisition costs which average $280,000-350,000 for suitable short-term rental properties in desirable neighborhoods.
  • Compared to traditional long-term rentals in Lakeland that yield approximately 6-8% ROI with monthly rents averaging $1,800-2,400, Airbnb properties can generate 25-40% higher returns but require significantly more active management and carry higher operational costs including cleaning, utilities, and platform fees.
  • The market benefits from Lakeland's proximity to Memphis attractions, Shelby Farms Park, and corporate travelers, though seasonal fluctuations occur with lower occupancy during winter months dropping to 45-55%.
Occupancy Rate

Average Airbnb Occupancy Rate in Lakeland

Lakeland, Tennessee averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Lakeland, Tennessee typically average around 65-70% annually, with significant seasonal variations that peak during spring and fall months (March-May and September-November) when occupancy can reach 75-85% due to favorable weather and local events.
  • Summer months see moderate occupancy of 60-70%, while winter experiences the lowest rates at 45-55% from December through February.
  • Peak demand occurs during Memphis-area festivals, sporting events, and holiday weekends when occupancy can spike to 90%+ with premium pricing.
  • Lakeland's occupancy rates generally outperform the Tennessee state average of approximately 60-65% due to its proximity to Memphis and appeal as a suburban retreat.
Best Neighborhoods

Best Neighborhoods for Airbnb in Lakeland

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Lakeland, Tennessee include Lakeland Proper, which offers proximity to downtown Memphis (20 minutes) and attracts business travelers with its upscale suburban feel and strong rental rates of $120-180 per night.
  • The Germantown border area provides excellent access to high-end shopping and dining while maintaining lower property costs than Germantown proper.
  • Neighborhoods near Shelby Farms Park capitalize on outdoor recreation tourism and events, drawing visitors year-round for hiking, biking, and festivals with rates around $100-150 nightly.
  • The historic downtown Lakeland area offers charm and walkability with restored homes that command premium rates from guests seeking authentic Tennessee experiences.
  • Areas along Canada Road benefit from easy highway access to Memphis International Airport and FedEx headquarters, making them ideal for corporate travelers and logistics professionals.
  • The newer residential developments near the Lakeland Elementary School zone attract families relocating to the area who need temporary housing, providing steady month-long bookings.
  • Finally, properties near the Wolf River and greenway systems appeal to nature enthusiasts and provide unique outdoor experiences that justify higher nightly rates of $130-200, especially during peak seasons when Memphis visitors seek quieter suburban retreats.
Regulations

Short-term Rental Regulations in Lakeland

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Property owners must obtain a business license from the city and register with Shelby County, which requires annual registration fees of approximately $150-200 and compliance inspections.
  • Occupancy limits are typically restricted to 2 guests per bedroom plus 2 additional guests, with a maximum of 10-12 occupants total depending on property size and septic capacity.
  • Owner-occupancy is not required for short-term rentals in Lakeland, allowing for non-resident ownership and management.
  • Zoning restrictions permit STRs in residential areas but require compliance with residential use standards, parking requirements of 2 spaces per unit.
  • The registration process involves submitting applications to both city and county authorities, providing proof of insurance, safety inspections.
  • Recent changes in 2022-2023 have included stricter enforcement of occupancy limits, enhanced penalties for violations ranging from $500-2500, and requirements for posted house rules regarding noise, parking.
Fees and Taxes

Short-term Rental Fees and Taxes in Lakeland

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Lakeland, Tennessee are subject to several fees and taxes including Tennessee state sales tax of 7%, local sales tax of approximately 2.25%.
  • The city of Lakeland requires short-term rental operators to obtain a business license costing approximately $50-75 annually.
  • Property owners must also pay standard property taxes which average 0.64% of assessed value annually in Shelby County where Lakeland is located.
  • Additional costs may include a one-time registration fee of $25-50 for initial permit application, fire safety inspection fees of approximately $75-100, and potential homeowners association fees if applicable.
  • Tourism or occupancy taxes collected by the state and local jurisdictions typically total around 10.75% of gross rental income.
Common questions

Lakeland, Tennessee Airbnb investment FAQs

How to start an Airbnb in Lakeland, Tennessee?

To start an Airbnb in Lakeland, Tennessee, begin by researching local zoning laws and short term rental regulations through the City of Lakeland planning department, as the city may require specific permits or have restrictions on short term rentals in residential areas.

Launch checklist

  • Contact Lakeland City Hall at 901 to 867 2717 to obtain necessary business licenses and short term rental permits, which typically cost between $50 to 200 annually.
  • Find a suitable property by working with local real estate agents familiar with Lakeland's neighborhoods like Lakeland Highlands or areas near Shelby Farms Park.
  • Furnish the property with quality furniture, linens, and amenities from retailers like Ashley HomeStore in nearby Cordova or online suppliers, focusing on comfortable beds, reliable WiFi, and kitchen essentials while incorporating local Tennessee charm.
  • Create your Airbnb listing with professional photos highlighting the property's proximity to Memphis (about 20 minutes), Shelby Farms Park, and other local attractions, setting competitive rates based on similar properties in the $80 to 150 per night range.
  • Manage your property by establishing cleaning protocols with local services like Molly Maid or independent cleaners in the Lakeland area, implementing keyless entry systems, maintaining responsive communication with guests.
What's the best way to identify good STR properties in Lakeland, Tennessee?

To identify profitable short term rental properties in Lakeland, Tennessee, focus on locations within 15 to 20 minutes of Memphis attractions like Beale Street and Graceland, as well as proximity to Shelby Farms Park and corporate centers in nearby Germantown and Collierville.

What to prioritize

  • Target 3 to 4 bedroom single family homes built after 1990 with modern amenities, pools, large yards, and updated kitchens that can accommodate families and business travelers.
  • Analyze pricing by researching comparable STRs on Airbnb and VRBO in the $150 to 250 nightly range, calculating potential gross rental yields of 8 to 12% annually while factoring in Lakeland's lower property acquisition costs compared to Memphis proper.
  • Study competition density using AirDNA and Mashvisor to identify underserved pockets, particularly near the Wolf River and newer developments like Lakeland Commons, while monitoring occupancy rates of existing properties which typically range 60 to 75% annually.
  • Utilize tools like Rabbu, STR Helper, and local MLS data through Memphis Area Association of Realtors, while connecting with Lakeland specific property management companies and monitoring the city's STR regulations and permit requirements to ensure compliance in this growing suburban market that benefits from Memphis tourism overflow.
How to get an Airbnb permit in Lakeland, Tennessee?

To obtain an Airbnb/STR permit in Lakeland, Tennessee, you must first contact the Lakeland City Hall at 10001 Highway 70, Lakeland, TN 38002 or call (901) 867 to 2717 to inquire about their short term rental ordinance requirements.

Documents and approvals

  • Submit a completed short term rental permit application along with required documents including proof of property ownership or lease agreement, certificate of insurance with minimum $1 million liability coverage, floor plan of the rental property.
  • Pay the application fee of approximately $200 to 300 plus an annual renewal fee of around $150 to 200.
  • The city will conduct a property inspection to ensure compliance with building codes, fire safety requirements, and zoning regulations.
  • Lakeland requires STR properties to maintain adequate parking (minimum 2 spaces), limit occupancy to 2 people per bedroom plus 2 additional guests, display the permit number in all advertisements, and maintain a guest registry.
  • The approval process typically takes 30 to 45 days from submission of complete application materials, and permits must be renewed annually with proof of continued insurance coverage and compliance with all city regulations.
Is it legal to operate a short-term rental in Lakeland, Tennessee?

Short term rentals (STRs) are legal in Lakeland, Tennessee, but operate under specific regulations established by the city.

Core operating requirements

  • Lakeland requires STR operators to obtain a business license and comply with zoning restrictions that typically limit short term rentals to certain residential areas while prohibiting them in some neighborhoods to preserve residential character.
  • The city has implemented occupancy limits, parking requirements, and noise ordinances that STR operators must follow.
  • Property owners must also ensure compliance with fire safety codes and maintain liability insurance.
  • Recent changes around 2022 to 2023 have included stricter enforcement of existing regulations and enhanced penalties for violations, particularly regarding noise complaints and overcrowding issues.
  • The city conducts periodic reviews of STR applications and can revoke licenses for repeated violations, with particular attention paid to properties that generate multiple neighbor complaints or exceed occupancy limits.
What are the best places to invest in Airbnb in Lakeland, Tennessee?

The best areas for Airbnb investment in Lakeland, Tennessee include the historic downtown district near the town square, which attracts visitors interested in small town charm and local events like the annual Lakeland Heritage Festival.

Areas to research

  • The neighborhoods surrounding Lakeland Preparatory School draw parents visiting for school events and prospective families touring the area.
  • Properties near the Wolf River and greenway systems appeal to outdoor enthusiasts and families seeking recreational activities.
  • The residential areas along Canada Road and Huff and Puff Road offer proximity to Memphis while maintaining a suburban feel, attracting business travelers who prefer quieter accommodations outside the city.
  • The Shelby Farms Park vicinity, though technically bordering Memphis, provides access to one of the largest urban parks in America and draws visitors year round for events, concerts, and outdoor activities.
  • Areas near the agricultural and equestrian facilities benefit from horse show participants and agricultural tourism, particularly during spring and fall seasons when weather is optimal for outdoor events.
Airbnb and lodging taxes in Lakeland, Tennessee

Airbnb properties in Lakeland, Tennessee are subject to Tennessee state sales tax of 7% and Hamilton County occupancy tax of 5%, totaling 12% in lodging taxes.

Taxes and filing responsibilities

  • The Tennessee Department of Revenue requires hosts to register for a sales tax permit and collect the 7% state tax on all short term rental bookings under 30 days, with monthly remittance due by the 20th of the following month.
  • Hamilton County imposes an additional 5% occupancy tax on lodging stays less than 30 consecutive days, which must be collected by the host and remitted quarterly to the Hamilton County Trustee's office.
  • Airbnb may collect and remit these taxes automatically for hosts who opt into their tax collection service, though hosts remain ultimately responsible for compliance.
  • Properties rented for 30 days or longer are generally exempt from occupancy taxes but may still be subject to regular sales tax.
  • Local business licenses may also be required in Lakeland, with fees typically ranging from $25 to 100 annually depending on the property type and rental frequency.
Total cost to purchase, furnish and operate an Airbnb in Lakeland, Tennessee

The total cost to start an Airbnb in Lakeland, Tennessee is approximately $285,000 to $315,000.

Cost breakdown

  • Property purchase costs around $220,000 to $250,000 based on median home prices in the Memphis suburban market.
  • Furnishing a 3 bedroom property runs $15,000 to $20,000 including furniture, appliances, linens, and décor from retailers like IKEA, Wayfair, and local stores.
  • Initial setup costs total $3,000 to $4,000 covering professional photography, listing creation, welcome materials, and basic supplies.
  • Permits and fees amount to $500 to $800 including business license, short term rental permit, and potential HOA approvals through Shelby County.
  • Insurance costs $2,500 to $3,500 annually for landlord and short term rental coverage through companies like Proper Insurance or CBIZ.
  • Utility setup and deposits total $800 to $1,200 for electricity, water, internet, cable, and trash services.
  • First six months operating costs reach $8,000 to $12,000 including utilities ($200/month), cleaning services ($100 per turnover), maintenance reserves ($300/month), property management software like Airbnb or VRBO ($50/month), marketing, and miscellaneous supplies.
Are Airbnb properties in Lakeland, Tennessee profitable?

Airbnb properties in Lakeland, Tennessee show moderate profitability potential with average nightly rates ranging from $85 to $150 depending on property size and amenities, generating approximately $2,500 to $4,200 monthly revenue for well managed properties with 65 to 75% occupancy rates.

Profitability indicators

  • Operating expenses typically consume 40 to 50% of gross revenue, including cleaning fees ($40 to 60 per turnover), property management (15 to 25%), utilities ($150 to 250 monthly), insurance ($100 to 150 monthly), and maintenance costs ($200 to 400 monthly).
  • Properties near Percy Priest Lake and those offering unique amenities like hot tubs or game rooms achieve higher profit margins of 25 to 35%, while standard suburban homes average 15 to 25% net profit margins.
  • Success factors include strategic pricing during Nashville events (properties benefit from overflow demand being 20 minutes from downtown Nashville), professional photography, responsive guest communication, and maintaining 4.8+ star ratings.
  • A typical 3 bedroom home purchased for $280,000 with $2,000 monthly mortgage can generate $3,200 monthly gross revenue, resulting in approximately $800 to 1,200 monthly profit after all expenses.
What is the expected return on investment for an Airbnb in Lakeland, Tennessee?

Airbnb investments in Lakeland, Tennessee typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14% based on current market conditions.

Return planning figures

  • Properties in this Nashville suburb benefit from proximity to major employers like FedEx and Nissan, with average daily rates of $85 to 120 and occupancy rates of 65 to 75% annually.
  • Initial investment recovery usually occurs within 6 to 8 years, with monthly gross rental income averaging $2,800 to 4,200 for 3 to 4 bedroom properties priced between $250,000 to 400,000.
  • The market shows strong demand from business travelers and tourists visiting nearby Nashville, with peak seasons during CMA Music Festival and summer months driving higher returns.
  • Cash on cash returns improve to 15 to 20% for investors utilizing 75 to 80% financing, while break even typically occurs within 18 to 24 months of operation when factoring in mortgage payments, property management fees of 15 to 25%.
What company can help me find and buy a profitable Airbnb in Lakeland, Tennessee?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in Lakeland, Tennessee, offering comprehensive market analysis and property recommendations.

Companies and resources

  • Local real estate agents in the area include Keller Williams Realty and RE/MAX Advantage, both of which have agents experienced in investment properties and short term rental markets around Lakeland and the greater Tennessee region.
  • National services like Awning, RedAwning, and AirDNA provide market data, property management, and investment analysis specifically for Airbnb properties in secondary markets like Lakeland.
  • BiggerPockets, while primarily an educational platform, connects investors with local professionals and has active forums discussing Tennessee markets including smaller cities like Lakeland.
  • Local property management companies such as Tennessee Vacation Rentals and Smoky Mountain Vacation Rentals extend their services to the Lakeland area and can assist with both acquisition and ongoing management of short term rental properties.
  • Additionally, Mashvisor and RentSpree offer property search tools and investment calculators that can help identify profitable Airbnb opportunities in the Lakeland market.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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