Is Lakewood, Washington Good for Airbnb Investment?

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Lakewood, Washington market research

Lakewood, Washington Airbnb Investment Overview

$1,200–$2,800Typical monthly host earnings
8–12%Typical annual ROI
55–65%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Lakewood, Washington?

Potentially—Lakewood, Washington combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity given the city's strategic location and steady growth.
  • Lakewood benefits from its proximity to Joint Base Lewis-McChord (JBLM), attracting military personnel and their families, as well as business travelers.
  • The local tourism industry is also bolstered by attractions like Lakewold Gardens and American Lake, drawing visitors seeking outdoor recreation and historical sites.
  • Property values in Lakewood have seen consistent appreciation, reflecting a stable real estate market.
  • This combination of consistent demand from diverse visitor segments and a growing local economy points to strong investment potential for short-term rentals in Lakewood.
Earnings

How Much Does an Average Airbnb Earn in Lakewood?

$1,200–$2,800 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Lakewood, Washington typically earn between $1,200 to $2,800 per month.
  • Seasonal variations show peak earnings during summer months when revenue can increase by 25-40% due to higher tourism demand and proximity to Mount Rainier National Park.
  • Key factors affecting earnings include property size and amenities, with three-bedroom homes commanding premium rates, proximity to Joint Base Lewis-McChord which drives consistent military family demand.
  • Properties within walking distance of American Lake or Steilacoom Lake tend to earn 10-15% more than average.
  • The average daily rate ranges from $85 to $165 depending on property type and season, with occupancy rates typically between 60-75% for well-managed listings.
ROI Analysis

Airbnb Return on Investment in Lakewood

Potentially strong—typical annual ROI is 8–12%.

  • Typically generate ROI between 8-12% annually, with properties near Joint Base Lewis-McChord and Lakewood's recreational areas performing at the higher end due to consistent military and tourist demand.
  • The average payback period ranges from 12-18 years depending on initial investment and property type.
  • Compared to traditional long-term rentals in Lakewood which average 6-8% ROI, short-term rentals provide 2-4% higher returns but require significantly more active management and face seasonal fluctuations.
  • Properties within 5 miles of the military base maintain more consistent year-round occupancy rates of 65-75%, while those focused on recreational tourism see occupancy rates ranging from 45-80% depending on season.
Occupancy Rate

Average Airbnb Occupancy Rate in Lakewood

Lakewood, Washington averages 55–65% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Lakewood, Washington typically average around 55-65% annually, with significant seasonal variation that peaks during summer months (July-September) at approximately 70-80% occupancy due to favorable weather and proximity to outdoor attractions like Mount Rainier National Park and Joint Base Lewis-McChord military installations.
  • Winter months (December-February) see the lowest occupancy rates at roughly 40-50%, while spring and fall maintain moderate levels around 55-65%.
  • Lakewood's occupancy rates generally align closely with Washington state averages of 60-65% but fall slightly below national Airbnb averages of 65-70%.
  • The city benefits from steady demand driven by military personnel, business travelers, and tourists using it as a base for exploring the greater Puget Sound region.
Best Neighborhoods

Best Neighborhoods for Airbnb in Lakewood

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Lakewood, Washington include Tillicum, which offers affordable property prices and proximity to Joint Base Lewis-McChord making it ideal for military family bookings.
  • The Springbrook neighborhood attracts families and longer-term stays with its quiet residential character and access to parks, offering steady occupancy rates.
  • The Clover Park district benefits from proximity to the community college and educational facilities, creating demand from visiting academics and families.
  • Finally, neighborhoods near Lakewold Gardens provide unique positioning for guests seeking cultural attractions and scenic beauty.
Regulations

Short-term Rental Regulations in Lakewood

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Short-term rental regulations in Lakewood, Washington require property owners to obtain a business license and comply with the city's zoning ordinances.
  • The city typically limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 occupants total, and requires adequate parking for guests.
  • While owner-occupancy is not mandated for all short-term rentals, hosted rentals (where the owner is present) face fewer restrictions than non-hosted properties.
  • Property owners must register their rental with the city, provide contact information for a local representative available 24/7, maintain liability insurance.
  • The registration process involves submitting an application with property details, proof of insurance, and paying applicable fees, typically ranging from $100-300 annually.
  • Recent regulatory changes around 2022-2023 have included stricter enforcement of noise ordinances, enhanced parking requirements, and increased penalties for violations.
Fees and Taxes

Short-term Rental Fees and Taxes in Lakewood

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Lakewood, Washington are subject to several fees and taxes including Washington State's lodging tax of 13.75% (comprised of 6.5% state sales tax, 6.5% state lodging tax.
  • The City of Lakewood requires a business license costing approximately $25-50 annually, and short-term rental operators must obtain a conditional use permit which typically costs $200-400 initially with annual renewal fees of $100-200.
  • Additional requirements include a fire safety inspection fee of $75-150, and operators must collect and remit the state's Business & Occupation (B&O) tax at a rate of 1.5% on gross receipts for service businesses.
  • Property owners may also face increased property tax assessments if the rental generates significant income.
Common questions

Lakewood, Washington Airbnb investment FAQs

How to start an Airbnb in Lakewood, Washington?

To start an Airbnb in Lakewood, Washington, begin by researching the city's short term rental regulations, as Lakewood requires a business license and compliance with zoning ordinances that typically allow short term rentals in residential areas with specific restrictions on occupancy and parking.

Launch checklist

  • Contact Lakewood's Community Development Department to obtain the necessary permits, including a business license ($50 to 100 annually) and potentially a conditional use permit depending on your property's zoning.
  • Find a suitable property in residential zones like those near American Lake or Steilacoom Lake, ensuring it meets safety requirements including smoke detectors, carbon monoxide detectors, and adequate egress routes.
  • Furnish the property with quality basics including comfortable beds, linens, kitchen essentials, WiFi, and local amenities information, keeping in mind Lakewood's proximity to Joint Base Lewis McChord which attracts military families and visitors.
  • Create your listing on Airbnb and other platforms like VRBO, highlighting nearby attractions such as Fort Steilacoom Park and easy access to Tacoma and Seattle.
  • For management, establish clear house rules regarding noise (particularly important given residential neighborhoods), implement a thorough cleaning protocol between guests, maintain responsive communication.
What's the best way to identify good STR properties in Lakewood, Washington?

To identify profitable short term rental properties in Lakewood, Washington, focus on locations within 2 to 3 miles of major attractions like Fort Steilacoom Park, American Lake, and proximity to Joint Base Lewis McChord which generates consistent military visitor demand.

What to prioritize

  • Target 2 to 4 bedroom single family homes or condos built after 1980 with dedicated parking, full kitchens, and outdoor spaces, as these appeal to families and military personnel on temporary assignments.
  • Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties, aiming for properties under $400,000 that can generate $150 to 250 per night during peak summer months and $100 to 150 during off season.
  • Research competition by monitoring active Airbnb and VRBO listings within a 5 mile radius, noting occupancy rates, amenities, and guest reviews to identify market gaps.
  • Utilize tools like Rabbu, BiggerPockets calculators, and local MLS data through Redfin or Zillow, while connecting with Lakewood specific Facebook groups and Pierce County STR regulations to ensure compliance with local ordinances that require business licenses and limit rentals to owner occupied properties or specific zoning areas, with estimated ROI potential of 12 to 18% annually given the area's proximity to Seattle (45 minutes) and Tacoma (15 minutes) attracting both leisure and business travelers.
How to get an Airbnb permit in Lakewood, Washington?

To obtain an Airbnb/STR permit in Lakewood, Washington, you must first contact the City of Lakewood Community Development Department at 6000 Main Street SW or call (253) 983 to 7700 to begin the application process.

Documents and approvals

  • Required documents typically include a completed short term rental business license application, proof of property ownership or lease agreement with landlord consent, floor plan of the rental unit, proof of liability insurance (minimum $1 million coverage).
  • The application fee is approximately $200 to 300 annually, with additional inspection fees of around $150 to 200.
  • You must also obtain a Washington State business license through the Department of Revenue and register for local business taxes with Pierce County.
  • The timeline for approval is typically 4 to 6 weeks after submitting a complete application, including required inspections for fire safety, building code compliance, and zoning verification.
  • Lakewood requires STR properties to maintain occupancy limits based on bedroom count (typically 2 guests per bedroom plus 2 additional), provide adequate parking (one space per bedroom), maintain quiet hours from 10 PM to 7 AM.
  • Properties must pass annual safety inspections and maintain current insurance coverage throughout the permit period.
Is it legal to operate a short-term rental in Lakewood, Washington?

Short term rentals (STRs) are legal in Lakewood, Washington, but operate under specific regulations established by the city.

Core operating requirements

  • As of 2023, Lakewood requires STR operators to obtain a business license and comply with zoning restrictions that generally limit short term rentals to certain residential zones while prohibiting them in some neighborhoods to preserve residential character.
  • The city typically requires operators to register their properties, maintain liability insurance, collect and remit applicable taxes, and ensure compliance with health and safety standards including smoke detectors and emergency egress requirements.
  • Recent changes have included stricter enforcement of noise ordinances and parking requirements, with the city implementing a complaint driven enforcement system.
  • Properties must meet all building and fire codes, and operators are subject to periodic inspections.
  • The regulations generally allow STRs in single family homes and some multi family properties, but specific areas near schools or in certain residential districts may have additional restrictions or prohibitions to address neighborhood concerns about traffic, noise.
What are the best places to invest in Airbnb in Lakewood, Washington?

The best areas for Airbnb investment in Lakewood, Washington include the Lakewood Center district near the shopping mall and transit connections, which attracts business travelers and visitors to Joint Base Lewis McChord located just south of the city.

Areas to research

  • The Springbrook area offers proximity to both American Lake and Steilacoom Lake, drawing outdoor enthusiasts and families seeking waterfront recreation.
  • The historic Tillicum neighborhood provides charm and walkability while being close to Fort Lewis, making it ideal for military families and extended stay guests.
  • Areas near Clover Park Technical College attract visiting families, prospective students, and educational consultants.
  • The Woodbrook district benefits from its central location and easy access to Interstate 5, appealing to travelers heading to Mount Rainier National Park, Seattle, or Tacoma, while the lakefront properties along American Lake command premium rates due to scenic views and water activities.
Airbnb and lodging taxes in Lakewood, Washington

In Lakewood, Washington, Airbnb hosts are subject to multiple lodging taxes including the Washington State Lodging Tax of 0.2%, Pierce County Lodging Tax of 2%, and the City of Lakewood Lodging Tax of 2%, totaling approximately 4.2% in combined lodging taxes on gross rental income.

Taxes and filing responsibilities

  • These taxes apply to stays of less than 30 consecutive days and are typically collected by Airbnb directly from guests at the time of booking for most jurisdictions, with Airbnb remitting payments quarterly to the respective tax authorities.
  • Hosts may also be required to collect and remit Washington State Sales Tax of 6.5% plus local sales taxes totaling approximately 10.4% on short term rental income.
  • The city requires short term rental operators to obtain a business license and register with the Washington State Department of Revenue for tax collection purposes.
  • Exemptions generally apply to stays of 30 days or longer, which are considered long term rentals in preference to transient accommodations, and certain government or military personnel may qualify for exemptions under specific circumstances.
  • Hosts should verify current rates and collection procedures with Pierce County, the City of Lakewood, and the Washington State Department of Revenue as tax rates and regulations can change periodically.
Total cost to purchase, furnish and operate an Airbnb in Lakewood, Washington

To start an Airbnb in Lakewood, Washington, the total estimated costs would be approximately $520,000 to $580,000.

Cost breakdown

  • Property purchase represents the largest expense at $450,000 to $500,000 based on median home prices in the area as of 2023 to 2024.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom home including furniture, bedding, kitchen essentials, and decor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total around $2,000 to $3,000.
  • Permits and fees vary but generally include business license ($100 to $200), short term rental permit ($300 to $500), and potential HOA approval fees totaling $500 to $1,000.
  • Insurance for short term rentals costs approximately $2,000 to $3,000 annually, with the first year requiring upfront payment.
  • Utilities including electricity, water, sewer, garbage, internet, and cable average $300 to $400 monthly, totaling $1,800 to $2,400 for six months.
  • First six months operating costs including cleaning services ($100 to $150 per turnover), maintenance reserves, platform fees (3% of bookings), supplies replenishment.
Are Airbnb properties in Lakewood, Washington profitable?

Airbnb properties in Lakewood, Washington typically generate annual revenues between $18,000 to $35,000 for entire homes and $8,000 to $15,000 for private rooms, with average daily rates ranging from $65 to $120 depending on property size and amenities.

Profitability indicators

  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to $40 per turnover), property management (10 to 20% of revenue), utilities ($150 to $300 monthly), insurance ($800 to $1,500 annually).
  • Net profit margins typically range from 15 to 35% for well managed properties, with higher margins achieved by hosts who self manage and maintain high occupancy rates of 60 to 75%.
  • Success factors in the Lakewood market include proximity to Joint Base Lewis McChord which drives consistent military family bookings, competitive pricing 10 to 15% below Seattle rates while offering similar amenities.
  • A typical 3 bedroom home near American Lake generating $28,000 annually with $17,000 in expenses yields approximately $11,000 net profit (39% margin).
What is the expected return on investment for an Airbnb in Lakewood, Washington?

Airbnb investments in Lakewood, Washington typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 14%. Properties generally reach profitability within 18 to 24 months, with occupancy rates averaging 65 to 75% annually due to steady military personnel demand and tourist traffic to nearby Mount Rainier National Park.

Return planning figures

  • Higher end properties near American Lake or Steilacoom can achieve ROI up to 20% with cash on cash returns of 15 to 16%, while standard residential properties in central Lakewood typically see more conservative returns of 10 to 12% ROI with 6 to 9% cash on cash returns.
What company can help me find and buy a profitable Airbnb in Lakewood, Washington?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for Airbnb investors in Lakewood, Washington, offering comprehensive market analysis and property recommendations.

Companies and resources

  • Local real estate agents like Windermere Real Estate and John L.
  • Scott serve the Lakewood market with expertise in investment properties, while Keller Williams and RE/MAX have agents specializing in Airbnb investments throughout Pierce County.
  • National services include Mashvisor, which provides Airbnb analytics and property search tools, BiggerPockets for investor networking and deal finding, and AirDNA for market data analysis.
  • RedAwning and Vacasa offer property management services that can help identify investment opportunities, while local property management companies like Seattle Oasis Vacation Rentals extend services to the Tacoma Lakewood area.
  • Real estate investment firms such as Roofstock and Arrived Homes occasionally feature Washington state properties, and platforms like LoopNet and BiggerPockets Marketplace list commercial and investment properties in the region.
  • Local mortgage brokers and real estate investment groups in the greater Seattle Tacoma area also provide valuable connections and financing options for Airbnb property acquisitions in Lakewood.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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