Is Memphis, Tennessee Good for Airbnb Investment?

Get significant tax savings and earn cash flow by investing in a short-term rental with data-backed selection. No guessing!

Find Your Airbnb Investment
Memphis, Tennessee market research

Memphis, Tennessee Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Memphis, Tennessee?

Potentially. Memphis, Tennessee combines visitor demand with long-term real estate upside.

  • Presents a compelling opportunity driven by the city's rich musical heritage, historical attractions, and growing tourism sector.
  • Current market conditions indicate a steady demand for short-term rentals, particularly in areas near Beale Street, Graceland, and the burgeoning downtown core.
  • Property values in Memphis remain relatively affordable compared to other major U.S. cities, offering a lower barrier to entry for investors.
  • The city's ongoing revitalization efforts, including new developments and infrastructure improvements, further enhance its appeal as an investment destination.
  • Tourism trends show consistent growth, fueled by events, conventions, and a strong leisure travel market, ensuring a robust pipeline of potential guests.
  • This combination of accessible property prices, increasing visitor numbers, and a vibrant local culture creates a favorable environment for profitable Airbnb ventures in Memphis.
Earnings

How Much Does an Average Airbnb Earn in Memphis?

$1,200–$3,500 per month based on location, season, and property quality.

  • Average Airbnb earnings in Memphis typically range from $1,200 to $3,500 per month, with properties near downtown, Beale Street.
  • Seasonal variations show peak earnings during spring and fall months when tourism increases by approximately 25-30%, particularly during music festivals and events.
  • Key factors affecting earnings include proximity to major attractions like Graceland and the National Civil Rights Museum, property size and amenities, with entire homes outperforming private rooms by 40-60%.
  • Location within specific neighborhoods dramatically influences performance, with properties in Cooper-Young, Overton Park, and downtown areas achieving occupancy rates 15-25% higher than those in outer suburbs.
ROI Analysis

Airbnb Return on Investment in Memphis

Potentially strong, with a typical annual ROI of 8–15%.

  • Airbnb investments in Memphis typically generate ROI between 8-15% annually, with higher-performing properties in desirable neighborhoods like Cooper-Young, Midtown.
  • The average payback period ranges from 6-10 years depending on initial investment and property location.
  • Memphis Airbnb properties generally outperform traditional long-term rentals by 3-6 percentage points, as long-term rentals in the market typically yield 5-9% ROI annually.
  • The city's average daily rates for short-term rentals range from $75-150 depending on property size and location, with occupancy rates averaging 60-75% throughout the year.
  • Properties requiring significant renovation may see initial ROI in the 6-10% range during the first few years, while turnkey properties in prime locations can achieve the higher end of returns more quickly.
Occupancy Rate

Average Airbnb Occupancy Rate in Memphis

Memphis, Tennessee averages 65–70% annual occupancy, with seasonal variation.

  • Memphis Airbnb occupancy rates average approximately 65-70% annually, with peak seasons occurring during spring (March-May) and fall (September-November) when occupancy can reach 75-80% due to favorable weather and events like Memphis in May and various music festivals.
  • Summer months typically see a slight dip to around 60-65% due to high heat and humidity, while winter months (December-February) experience the lowest occupancy at 50-60%.
  • Memphis performs moderately well compared to Tennessee's statewide average of approximately 68% and slightly below the national Airbnb average of 70-72%.
  • The city's occupancy rates have shown steady growth over recent years, particularly in neighborhoods like Cooper-Young, Midtown, and areas near the Mississippi River.
Best Neighborhoods

Best Neighborhoods for Airbnb in Memphis

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Memphis include Downtown/South Main which offers proximity to Beale Street, FedExForum.
Regulations

Short-term Rental Regulations in Memphis

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Memphis, Tennessee requires short-term rental operators to obtain a business license and register their property with the city, with permits costing approximately $50-100 annually and requiring proof of insurance.
  • Properties are limited to a maximum occupancy of two people per bedroom plus two additional guests, with a total cap typically not exceeding 10-12 people depending on the property size.
  • Owner-occupancy is not required for short-term rentals, allowing for non-resident ownership and management.
  • Zoning restrictions permit short-term rentals in most residential areas including R-6, R-8, R-10, and R-15 zones.
  • The registration process involves submitting an application through the city's online portal, providing property details, emergency contact information, and paying applicable fees.
  • Recent regulatory changes implemented around 2020-2022 have included stricter noise ordinances with potential fines up to $500, enhanced parking requirements mandating one space per bedroom.
Fees and Taxes

Short-term Rental Fees and Taxes in Memphis

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Memphis, Tennessee are subject to several fees and taxes including a state sales tax of 7%, local sales tax of 2.25%, and a tourism development tax of 2.75%.
  • Property owners must obtain a short-term rental permit from the City of Memphis costing $150 annually, plus a one-time registration fee of $50.
  • Additionally, operators are required to pay a business license fee of approximately $15-25 annually depending on the property type.
  • The Tennessee Department of Revenue requires registration for sales tax collection with no fee, but failure to comply results in penalties starting at $50.
  • Memphis also imposes a lodging tax of 6% on stays under 30 days, which is separate from the tourism development tax.
  • Property inspections may be required at $75 per inspection, and late renewal fees for permits can reach $75.
Common questions

Memphis, Tennessee Airbnb investment FAQs

How to start an Airbnb in Memphis, Tennessee?

To start an Airbnb in Memphis, Tennessee, begin by researching local regulations as Memphis requires short term rental operators to obtain a business license from the City Clerk's office and register with the Tennessee Department of Revenue for state tax collection.

Launch checklist

  • Contact Memphis Code Enforcement at 901 to 636 6000 to verify zoning compliance, as some residential areas restrict short term rentals, and obtain necessary permits including a Certificate of Compliance which costs approximately $100 to 200.
  • Find a suitable property by analyzing high demand neighborhoods like Cooper Young, Overton Park, or Downtown Memphis using AirDNA or similar platforms to assess occupancy rates and pricing, ensuring the property meets safety requirements including smoke detectors, carbon monoxide detectors.
  • Furnish the space with quality basics including comfortable bedding, essential kitchen appliances, WiFi, and local Memphis themed touches while ensuring compliance with Americans with Disabilities Act requirements where applicable.
  • Create your Airbnb listing with professional photography highlighting unique Memphis attractions nearby, set competitive pricing based on local market analysis typically ranging $75 to 150 per night depending on location and amenities.
  • Manage your property by establishing cleaning protocols between guests, responding promptly to inquiries, coordinating key exchanges or installing smart locks, maintaining the property regularly, collecting and remitting the required 9.75% Tennessee state sales tax plus local hotel occupancy taxes.
What's the best way to identify good STR properties in Memphis, Tennessee?

To identify profitable short term rental properties in Memphis, Tennessee, focus on location criteria including proximity to Beale Street, downtown entertainment district, Graceland (within 10 to 15 minutes), medical district near major hospitals, and emerging neighborhoods like Cooper Young, Overton Park.

What to prioritize

  • Target property features such as 2 to 4 bedroom homes or condos with parking, outdoor spaces, historic charm typical of Memphis architecture, and properties built after 1978 to avoid lead paint issues common in older Memphis housing stock.
  • Conduct pricing analysis by researching comparable STRs earning $100 to 200 per night for quality properties, with annual revenue potential of $25,000 to 50,000 depending on size and location.
  • Research competition using AirDNA and STRData to analyze occupancy rates in target zip codes like 38103, 38104, and 38105, noting that Memphis has moderate STR saturation compared to Nashville, creating opportunities for well positioned properties.
  • Utilize Memphis specific resources including the Greater Memphis Association of Realtors MLS, Memphis tourism data from Memphis Travel showing 12+ million annual visitors, local property management companies like RedAwning or Vacasa for market insights.
How to get an Airbnb permit in Memphis, Tennessee?

To obtain an Airbnb/STR permit in Memphis, Tennessee, you must first register with the City of Memphis Revenue Division by visiting their office at 125 N.

Documents and approvals

  • Main Street or applying online through the city's business portal.
  • Required documents include a completed short term rental registration application, proof of property ownership or lease agreement with landlord consent, certificate of occupancy, fire safety inspection certificate from the Memphis Fire Department.
  • The registration fee is approximately $250 annually, with additional inspection fees of around $100.
  • You must also obtain a business license through the Tennessee Secretary of State and register for local taxes with the Memphis Revenue Division.
  • The process typically takes 4 to 6 weeks from application submission to approval, provided all inspections pass and documentation is complete.
  • Memphis requires STRs to maintain occupancy limits based on property size (generally 2 people per bedroom plus 2 additional), provide adequate parking, maintain noise ordinance compliance, and ensure the property meets all building and fire codes.
  • Properties in certain historic districts or residential zones may have additional restrictions or require special zoning approval, so check with Memphis Development Services for zone specific requirements before applying.
Is it legal to operate a short-term rental in Memphis, Tennessee?

Short term rentals (STRs) are legal in Memphis, Tennessee, but operate under specific regulations established by the city.

Core operating requirements

  • Memphis requires STR operators to obtain a business license and comply with zoning restrictions that generally allow STRs in residential areas with certain limitations on the number of properties per owner and occupancy limits.
  • The city prohibits STRs in some historic districts and requires operators to maintain liability insurance, provide emergency contact information, and ensure properties meet safety standards.
  • Recent changes around 2019 to 2020 included stricter enforcement mechanisms and clearer permitting processes, with the city implementing a registration system to better track and regulate STR operations.
  • Properties must also comply with parking requirements and noise ordinances, and there are restrictions on advertising unlicensed properties, with violations subject to fines and potential license revocation.
What are the best places to invest in Airbnb in Memphis, Tennessee?

The best Airbnb investment areas in Memphis include Downtown/South Main District, which attracts tourists visiting Beale Street, FedExForum events, and business travelers to major corporations like FedEx and AutoZone headquarters.

Areas to research

  • The Cooper Young neighborhood offers strong potential due to its trendy restaurants, nightlife, and proximity to Overton Park, appealing to younger travelers and festival goers.
  • Midtown near the Medical District presents opportunities for medical tourism and visitors to St.
  • Jude Children's Research Hospital, Methodist Le Bonheur Healthcare, and University of Tennessee Health Science Center.
  • The Victorian Village/Uptown area provides historic charm near downtown attractions while offering more affordable property prices.
  • East Memphis, particularly near Graceland and the airport, captures Elvis tourism year round and benefits from convenient airport access for business travelers.
  • The Crosstown/Evergreen Historic District has emerged as a hip area with the Crosstown Concourse development, attracting visitors interested in arts, dining, and unique accommodations in a revitalized neighborhood.
Airbnb and lodging taxes in Memphis, Tennessee

In Memphis, Tennessee, Airbnb properties are subject to multiple lodging taxes including the Tennessee state sales tax of 7%, Davidson County hotel occupancy tax of 5%, and Memphis city hotel/motel tax of approximately 6.75%, resulting in a combined rate of around 18.75% on short term rental stays. The Tennessee Department of Revenue requires hosts to register for a sales tax permit and collect state sales tax, while the Memphis Tourism Development Zone imposes additional occupancy taxes that must be collected from guests and remitted monthly to the city's finance department.

Taxes and filing responsibilities

  • Airbnb typically collects and remits these taxes automatically for hosts in Memphis through their platform since 2018, though individual hosts remain responsible for ensuring compliance and may need to file additional returns with local authorities.
  • Properties rented for 30 days or longer are generally exempt from occupancy taxes, and some exemptions may apply for government employees or certain non profit organizations.
Total cost to purchase, furnish and operate an Airbnb in Memphis, Tennessee

To start an Airbnb in Memphis, Tennessee, the total initial costs would be approximately $185,000 to $220,000.

Cost breakdown

  • Property purchase represents the largest expense at $140,000 to $160,000 based on median home prices in desirable Memphis neighborhoods like Cooper Young or Midtown.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom setup including furniture, appliances, linens, and décor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, welcome materials, and basic supplies total around $2,000 to $3,000.
  • Memphis requires short term rental permits and business licenses costing approximately $500 to $800 annually, plus potential HOA fees.
  • Insurance for short term rentals runs $1,500 to $2,500 annually, significantly higher than standard homeowner's insurance.
  • Utility setup and deposits for electricity, water, gas, internet, and cable average $500 to $800 initially.
  • First six months of operating costs including utilities ($200 to $300 monthly), cleaning services ($75 to $100 per turnover), maintenance reserves ($200 to $400 monthly), property management software ($50 to $100 monthly).
Are Airbnb properties in Memphis, Tennessee profitable?

Airbnb properties in Memphis, Tennessee typically generate average annual revenues of $25,000 to $45,000 for well positioned properties, with downtown and medical district locations commanding premium rates of $80 to $150 per night while suburban properties average $50 to $90 nightly. Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($30 to $50 per turnover), property management (15 to 25% of revenue), utilities ($150 to $300 monthly), insurance ($1,200 to $2,500 annually), and maintenance costs averaging $2,000 to $4,000 yearly.

Profitability indicators

  • Properties near major attractions like Beale Street, Graceland, and the medical district consistently achieve 65 to 80% occupancy rates with profit margins of 25 to 40%.
  • Success factors include proximity to tourist destinations, professional photography, responsive guest communication, and strategic pricing that adjusts for events like Memphis in May festival when rates can triple.
What is the expected return on investment for an Airbnb in Memphis, Tennessee?

Airbnb investments in Memphis, Tennessee typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 15% depending on property location and management efficiency.

Return planning figures

  • Properties in popular areas like Cooper Young, Overton Park, and downtown Memphis near Beale Street command higher nightly rates of $80 to 150, while suburban locations average $60 to 100 per night.
  • Initial investment recovery and profitability usually occurs within 18 to 24 months for well positioned properties, with gross rental yields averaging 15 to 22% annually.
  • The Memphis market benefits from strong tourism driven by music heritage attractions, FedEx corporate presence, and medical district activity, supporting consistent occupancy rates of 65 to 75% for properly marketed properties.
  • Cash on cash returns are enhanced by Memphis's relatively low property acquisition costs averaging $150,000 to 250,000 for suitable investment properties, though investors should factor in 25 to 35% operating expenses including cleaning, maintenance, utilities.
What company can help me find and buy a profitable Airbnb in Memphis, Tennessee?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in Memphis, Tennessee.

Companies and resources

  • Local Memphis real estate agents who focus on Airbnb investment properties include Keller Williams Realty agents specializing in investment properties, RE/MAX agents with short term rental expertise.
  • National services include Mashvisor, which provides Airbnb analytics and property recommendations for Memphis, BiggerPockets marketplace connecting investors with Memphis properties, Roofstock for turnkey rental properties.
  • Local Memphis based companies such as Memphis Investment Properties, Bluff City Real Estate Investors, and Mid South Property Solutions offer specialized services for Airbnb investors.
  • Additional national platforms include Awning for short term rental property management and investment guidance, RedfinNow for quick property acquisitions, and LoopNet for commercial and investment property listings in the Memphis area.