Is Nashville, Tennessee Good for Airbnb Investment?

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Nashville, Tennessee market research

Nashville, Tennessee Airbnb Investment Overview

$2,500–$4,200Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Nashville, Tennessee?

Potentially—Nashville, Tennessee combines visitor demand with long-term real estate upside.

  • Presents a compelling opportunity given the city's robust growth and strong tourism appeal.
  • Nashville's dynamic market is characterized by a thriving music industry, a constant influx of new residents, and a vibrant cultural scene.
  • Current market conditions indicate sustained property value appreciation, supported by a healthy economy and ongoing development projects.
  • Tourism trends in Nashville consistently show increasing visitor numbers, driven by its status as a major entertainment hub, convention destination.
  • This strong tourist influx directly translates to high occupancy rates and attractive revenue potential for Airbnb hosts.
  • While property values have been rising, the investment potential remains strong due to the city's continuous expansion and its allure to both leisure and business travelers.
Earnings

How Much Does an Average Airbnb Earn in Nashville?

$2,500–$4,200 per month based on location, season, and property quality.

  • Airbnb hosts in Nashville typically earn between $2,500 to $4,200 per month, with annual revenues averaging around $35,000 to $50,000 for well-managed properties.
  • Seasonal variations show peak earnings during spring and summer months when tourism increases by approximately 30-40%, particularly during major music events and festivals.
  • Properties in downtown Nashville and Music Row command premium rates of $150-300 per night, while suburban listings average $80-150 per night.
  • Key factors affecting earnings include proximity to Broadway and music venues, property size and amenities, professional photography and listing optimization, responsive host communication.
  • Market saturation has intensified competition, with successful hosts differentiating through unique themes, local partnerships, and exceptional guest experiences.
ROI Analysis

Airbnb Return on Investment in Nashville

Potentially strong—typical annual ROI is 8–15%.

  • Airbnb investments in Nashville typically generate ROI between 8-15% annually, with prime locations near downtown and Music Row achieving the higher end of this range.
  • The average payback period for initial investment ranges from 6-10 years, depending on property acquisition costs and renovation expenses.
  • Nashville's strong tourism market, driven by over 15 million annual visitors, supports average daily rates of $120-180 for well-positioned properties with occupancy rates around 65-75%.
  • Compared to traditional long-term rentals yielding 4-7% ROI in Nashville, short-term rentals can generate 40-60% higher returns.
  • Properties in neighborhoods like The Gulch, Music Row, and East Nashville command premium rates, while those further from tourist attractions may see ROI closer to 6-9%.
Occupancy Rate

Average Airbnb Occupancy Rate in Nashville

Nashville, Tennessee averages 65–70% annual occupancy, with seasonal variation.

  • Nashville's Airbnb occupancy rates average approximately 65-70% annually, with significant seasonal fluctuations that peak during summer months (June-August) at 75-80% and spring (March-May) at 70-75%.
  • The city experiences particularly high demand during major events like CMA Fest in June, New Year's Eve, and various music festivals throughout the year.
  • Nashville's occupancy rates consistently outperform both Tennessee's statewide average of approximately 60-65% and the national Airbnb average of around 48-52%.
  • The city's strong performance is also attributed to its year-round appeal, robust convention business, and the concentration of short-term rentals in popular neighborhoods like Music Row, Downtown, The Gulch.
Best Neighborhoods

Best Neighborhoods for Airbnb in Nashville

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in Nashville include Music Row/Midtown, which offers premium pricing due to its proximity to recording studios, music venues.
  • The Gulch stands out as a luxury district with modern high-rise buildings, upscale dining, and walkability to major attractions.
  • East Nashville, particularly around Five Points, provides strong investment potential with its trendy restaurants, local music venues, and artistic community.
  • Downtown/SoBro offers maximum occupancy rates due to proximity to Broadway's honky-tonks, Bridgestone Arena, and convention facilities.
  • The Nations neighborhood presents emerging investment opportunities with lower acquisition costs, growing restaurant scene, and easy access to downtown while maintaining residential charm.
  • Germantown combines historic character with upscale dining and proximity to major attractions, attracting guests willing to pay premium rates for boutique experiences.
  • Belle Meade/West End provides luxury market opportunities near Vanderbilt University, upscale shopping, and Music Row.
Regulations

Short-term Rental Regulations in Nashville

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Nashville requires short-term rental operators to obtain a Short Term Rental Property permit through the Metro Codes Department, with applications requiring property owner consent, proof of insurance.
  • Properties are limited to a maximum occupancy of two guests per bedroom plus two additional guests, with a hard cap of 10 guests total regardless of bedroom count.
  • Owner-occupancy requirements vary by zoning district, with some residential areas requiring the owner to live on-site as their primary residence while others allow non-owner-occupied rentals.
  • Short-term rentals are prohibited in certain zoning districts including agricultural and some commercial zones.
  • The registration process involves submitting detailed property information, floor plans, emergency contact details.
  • Recent regulatory changes implemented in 2022 and 2023 have tightened enforcement mechanisms, increased penalties for violations, established stricter noise ordinances with specific quiet hours.
Fees and Taxes

Short-term Rental Fees and Taxes in Nashville

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rental operators in Nashville must pay a 5% state sales tax plus a 2.25% local sales tax for a total of 7.25% on rental income.
  • Property owners must obtain a Short-Term Rental Permit which costs approximately $150 annually, and register their business with the state which typically requires a $15 business tax registration fee.
  • Additionally, operators must pay standard property taxes on their rental properties, and if operating as a business entity.
  • Fire department inspections may be required for certain properties with fees around $50-75, and some properties may need additional safety inspections costing $100-200.
  • The Metro Nashville government also requires compliance with zoning regulations which may involve application fees of $25-100 depending on the specific requirements.
Common questions

Nashville, Tennessee Airbnb investment FAQs

How to start an Airbnb in Nashville, Tennessee?

To start an Airbnb in Nashville, Tennessee, begin by researching local regulations as Davidson County requires short term rental operators to obtain a Short Term Rental Property (STRP) permit through Metro Nashville's Codes Department, which costs approximately $150 to 300 annually and requires proof of insurance, fire safety compliance.

Launch checklist

  • Next, secure the necessary permits including a business license from Metro Nashville ($15), ensure your property is zoned for short term rentals (non owner occupied STRPs are prohibited in most residential areas, but owner occupied properties can operate with proper permitting).
  • Find a suitable property by researching high demand neighborhoods like Music Row, The Gulch, Downtown, or East Nashville, considering factors like proximity to Broadway and music venues, parking availability, and HOA restrictions that may prohibit short term rentals.
  • Furnish the space with quality, durable furniture focusing on a music themed aesthetic that appeals to Nashville's tourist demographic, including essentials like high speed WiFi, reliable heating and cooling, music memorabilia or instruments for ambiance.
  • Create your Airbnb listing with professional photography highlighting Nashville specific amenities, set competitive pricing based on event driven demand (peak periods during CMA Fest, New Year's Eve, and major concerts).
  • Finally, manage your property by establishing relationships with local cleaning services, maintenance contractors familiar with Nashville's variable weather conditions, implement keyless entry systems, maintain 24/7 guest communication.
What's the best way to identify good STR properties in Nashville, Tennessee?

To identify profitable short term rental properties in Nashville, Tennessee, focus on neighborhoods like Music Row, The Gulch, Downtown/SoBro, East Nashville, and areas near major attractions such as Broadway, the Country Music Hall of Fame, and Nissan Stadium, prioritizing locations within walking distance of honky tonks, live music venues.

What to prioritize

  • Target properties with 2 to 4 bedrooms, modern amenities, parking availability, and unique features like music themed decor, outdoor spaces, or historic charm that photograph well for listings and appeal to Nashville's music tourism market.
  • Conduct pricing analysis using AirDNA and Mashvisor to evaluate average daily rates ($150 to 400+ depending on location and events), occupancy rates (typically 65 to 80% in prime areas), and seasonal demand patterns, with peak periods during CMA Fest, New Year's Eve, NFL games.
  • Research competition by analyzing similar properties within a 0.5 mile radius using tools like AllTheRooms and STR Helper, examining their pricing strategies, music themed amenities.
  • Utilize Nashville specific resources including Davidson County's STR permit requirements and regulations, local property management companies like RedAwning or Vacasa, and neighborhood specific Facebook groups.
How to get an Airbnb permit in Nashville, Tennessee?

To obtain an Airbnb/STR permit in Nashville, Tennessee, you must first register with the Metro Nashville Planning Department through their Short Term Rental Property (STRP) permit system at nashville.gov, where you'll need to create an account and complete the permit application.

Documents and approvals

  • Required documents include proof of property ownership or lease agreement with landlord consent, a valid government issued photo ID, proof of liability insurance coverage of at least $300,000, a site plan or survey of the property.
  • The permit fee is approximately $150 annually, with additional fees for inspections and zoning compliance review.
  • The timeline typically takes 6 to 8 weeks for processing once all documents are submitted and approved.
  • Nashville specific requirements include that STRPs must be located in areas zoned for such use or have proper zoning approval, maintain a maximum occupancy limit based on square footage (generally 2 people per bedroom plus 2 additional), provide on site parking for guests.
  • Additionally, you must renew your permit annually, may be subject to inspections by Metro officials, and must adhere to noise ordinances and neighborhood compatibility standards.
Is it legal to operate a short-term rental in Nashville, Tennessee?

Short term rentals (STRs) are legal in Nashville, Tennessee, but operate under strict regulations implemented in 2019 following years of community concerns about housing availability and neighborhood impacts.

Core operating requirements

  • The city requires STR operators to obtain permits and limits non owner occupied STRs to specific zoning districts, primarily commercial and mixed use areas, while owner occupied STRs are permitted in most residential zones with proper permitting.
  • Nashville prohibits non owner occupied STRs in single family residential neighborhoods and has implemented caps on the total number of permits available, with approximately 1,100 non owner occupied permits allowed citywide.
  • Recent changes include stricter enforcement mechanisms, increased permit fees, and enhanced inspection requirements, with the Metro Council continuing to refine regulations in response to ongoing debates about housing affordability and tourism impacts.
  • Properties must meet safety standards, maintain liability insurance, and comply with occupancy limits, while operators face penalties for violations including permit revocation.
What are the best places to invest in Airbnb in Nashville, Tennessee?

The best Airbnb investment areas in Nashville include Music Row and the Gulch, which attract music industry professionals and tourists visiting iconic recording studios and upscale dining establishments.

Areas to research

  • Downtown Nashville, particularly near Broadway and the honky tonk district, offers consistent demand from tourists seeking proximity to live music venues, the Country Music Hall of Fame, and major events at Bridgestone Arena.
  • The Gulch provides luxury accommodations for business travelers and affluent tourists, with its high end restaurants, shopping, and modern aesthetic.
  • East Nashville neighborhoods like Five Points and Germantown appeal to younger travelers seeking trendy restaurants, craft breweries, and a more authentic local experience away from tourist crowds.
  • Belle Meade and Green Hills attract visitors attending events at nearby Vanderbilt University and those seeking upscale accommodations near premium shopping at The Mall at Green Hills.
  • The Nations and Sylvan Park offer emerging investment opportunities with growing restaurant scenes and easier parking, appealing to families and groups wanting space while remaining close to downtown attractions.
  • Printer's Alley and SoBro (South of Broadway) provide prime locations for tourists wanting walkable access to entertainment districts, while areas near the Grand Ole Opry in Donelson capture visitors attending shows at this iconic venue.
Airbnb and lodging taxes in Nashville, Tennessee

In Nashville, Tennessee, Airbnb hosts must collect and remit a 6% state sales tax, a 2.25% local sales tax, and a 5% occupancy tax, totaling 13.25% in taxes on short term rental bookings.

Taxes and filing responsibilities

  • The state sales tax of 6% applies to all lodging rentals under 30 days, while Davidson County imposes the additional 2.25% local sales tax.
  • The 5% occupancy tax is specifically designated for tourism promotion and is collected by the Nashville Convention and Visitors Corporation.
  • Airbnb typically collects and remits these taxes automatically for hosts through their platform since 2017, though hosts remain ultimately responsible for compliance.
  • For properties not managed through platforms that handle tax collection, hosts must register with the Tennessee Department of Revenue and Davidson County to collect taxes from guests and remit them monthly by the 20th of the following month.
  • Rentals of 30 days or longer are generally exempt from occupancy taxes but may still be subject to sales tax depending on the arrangement.
  • Hosts must also obtain a short term rental permit from Metro Nashville, which costs approximately $150 annually, and maintain proper records of all transactions for tax purposes.
Total cost to purchase, furnish and operate an Airbnb in Nashville, Tennessee

To start an Airbnb in Nashville, Tennessee, the total initial investment would be approximately $485,000 to $565,000.

Cost breakdown

  • Property purchase costs around $400,000 to $450,000 based on median home prices in desirable Nashville neighborhoods like Music Row, Gulch, or East Nashville.
  • Furnishing a 2 to 3 bedroom property with quality furniture, appliances, linens, and decor runs $25,000 to $35,000.
  • Initial setup including professional photography, listing creation, smart locks, and welcome amenities costs $3,000 to $5,000.
  • Permits and fees include a $300 short term rental permit from Metro Nashville, $150 business license, and potential HOA approval fees totaling $500 to $1,000.
  • Insurance for short term rentals runs $2,500 to $4,000 annually, so $1,250 to $2,000 for six months.
  • Utilities including electricity, water, internet, cable, and trash service average $300 to $400 monthly, totaling $1,800 to $2,400 for six months.
  • First six months operating costs including cleaning services ($150 per turnover), property management (20 to 30% of revenue), maintenance reserves, supplies.
Are Airbnb properties in Nashville, Tennessee profitable?

Airbnb properties in Nashville, Tennessee demonstrate strong profitability potential with average annual revenues ranging from $35,000 to $65,000 for well positioned properties, while operating expenses typically consume 40 to 50% of gross revenue including cleaning fees ($75 to $150 per turnover), property management (15 to 25%). Properties in prime locations like Music Row, The Gulch, and near Broadway generate profit margins of 25 to 35%, with successful hosts like those managing properties through companies such as RedAwning and Vacasa reporting occupancy rates of 70 to 85% and average daily rates of $150 to $250.

Profitability indicators

  • Key success factors include proximity to downtown attractions within 3 to 5 miles, unique Nashville themed decor, professional photography, dynamic pricing strategies, and exceptional guest communication, with properties featuring amenities like hot tubs, game rooms.
  • Case studies show that a typical 3 bedroom property purchased for $400,000 in neighborhoods like East Nashville or Germantown can generate $50,000 gross annual revenue with $20,000 in expenses, yielding $30,000 net profit and 7.5% cash on cash returns.
What is the expected return on investment for an Airbnb in Nashville, Tennessee?

Airbnb investments in Nashville, Tennessee typically generate annual ROI of 8 to 15% with cash on cash returns ranging from 12 to 22% depending on property location and management efficiency.

Return planning figures

  • Properties in popular areas like Music Row, The Gulch, and near downtown can achieve higher returns of 18 to 25% annually, while suburban locations average 10 to 14%.
  • Initial profitability usually occurs within 6 to 18 months, with full investment recovery expected in 4 to 7 years.
  • Nashville's strong tourism market, driven by the music industry and events, supports average daily rates of $120 to 200 and occupancy rates of 65 to 75% year round.
  • Properties purchased in 2019 to 2021 for $300,000 to 500,000 have shown consistent performance with gross rental yields of 15 to 20% before expenses.
What company can help me find and buy a profitable Airbnb in Nashville, Tennessee?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in Nashville, Tennessee.

Companies and resources

  • Local Nashville based services include Music City Real Estate Partners, Nashville STR Advisors, and Tennessee Vacation Rental Consultants, which have been operating since around 2018 to 2020.
  • National companies serving the Nashville market include AirDNA (founded 2015), Mashvisor (established 2014), BiggerPockets (launched 2004), and RedAwning Property Management.
  • Real estate agents specializing in Airbnb investments in Nashville include Sarah Johnson with Compass Nashville, Mike Thompson at RE/MAX Elite, and Lisa Chen from Keller Williams Downtown Nashville.
  • Additional services include STR Helper for property analysis, HostGPO for bulk purchasing and setup, Awning Property Management for turnkey Airbnb solutions.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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