Is Midway, Utah Good for Airbnb Investment?

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Midway, Utah market research

Midway, Utah Airbnb Investment Overview

$2,800–$6,500,Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Midway, Utah?

Potentially—Midway, Utah combines visitor demand with long-term real estate upside.

  • Presents a promising opportunity driven by the city's strong tourism appeal and appreciating property values.
  • Midway's picturesque mountain setting, proximity to ski resorts like Deer Valley and Park City, and attractions like the Homestead Crater and Wasatch Mountain State Park ensure a consistent influx of visitors year-round.
  • Current market conditions show a steady demand for short-term rentals, especially during ski season and summer months when outdoor activities are popular.
  • While property values in Midway have seen consistent growth, making the initial investment significant, the potential for high occupancy rates and attractive nightly rates.
Earnings

How Much Does an Average Airbnb Earn in Midway?

$2,800–$6,500, based on location, season, and property quality.

  • Based on available market data and rental performance metrics, Airbnb properties in Midway, Utah typically generate average monthly revenues ranging from $2,800 to $6,500, with luxury properties and those near Deer Creek Reservoir commanding the higher end of this spectrum.
  • Seasonal variations are pronounced, with peak winter months during ski season generating 40-60% higher revenues than summer months.
  • Properties within walking distance of Homestead Resort or featuring hot tubs and mountain views can earn 25-35% premiums above average rates.
  • Key factors affecting earnings include proximity to recreational activities like skiing at nearby resorts, property size and amenities, professional photography and listing optimization, responsive host communication.
  • Occupancy rates generally range from 65-85% depending on property quality and marketing effectiveness.
ROI Analysis

Airbnb Return on Investment in Midway

Potentially strong—typical annual ROI is 8–15%.

  • Typically generate ROI between 8-15% annually, with higher-end properties near Deer Valley and Park City ski areas achieving returns closer to 12-18% during peak winter and summer seasons.
  • The average payback period ranges from 7-12 years depending on initial investment and property type, with luxury cabins and ski-accessible homes recovering costs faster at around 6-8 years compared to standard residential properties.
  • Short-term rental properties in Midway generally outperform long-term rentals by 3-6 percentage points, as traditional rental yields average 5-9% annually in the area.
Occupancy Rate

Average Airbnb Occupancy Rate in Midway

Midway, Utah averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Midway, Utah typically average around 65-70% annually, with significant seasonal variation driven by the area's proximity to Park City ski resorts and Heber Valley recreational activities.
  • Peak occupancy occurs during winter months (December-March) at approximately 80-85% due to skiing demand, followed by summer months (June-August) at 75-80% when visitors come for hiking, fishing.
  • Spring and fall see lower occupancy rates around 45-55% as these represent shoulder seasons with less tourist activity.
  • Midway's occupancy rates generally exceed Utah's statewide Airbnb average of approximately 60% and surpass the national average of 48-52%.
  • The area's unique attractions like Homestead Crater and proximity to multiple world-class ski resorts contribute to consistently higher demand compared to typical vacation rental markets across the United States.
Best Neighborhoods

Best Neighborhoods for Airbnb in Midway

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The most lucrative Airbnb neighborhoods in Midway, Utah center around Soldier Hollow and the Wasatch Mountain State Park area.
  • The historic downtown Midway core offers excellent investment potential with its charming Main Street proximity to local restaurants, shops, and the famous Homestead Crater.
  • Properties near Deer Creek Reservoir are highly sought after by families and groups wanting waterfront access for boating, fishing, and swimming during summer months.
  • The Tate Barn and Swiss Days festival area neighborhoods benefit from seasonal event traffic and maintain consistent occupancy through their walkable access to Midway's cultural attractions and scenic farm landscapes.
  • Mountain view properties along the eastern foothills capture premium rates from guests seeking luxury accommodations with dramatic Wasatch Range vistas.
  • The Cascade Springs vicinity offers unique positioning for nature-focused travelers wanting immediate access to hiking trails and natural springs while remaining close to Midway's amenities.
  • Finally, neighborhoods near the Midway Ice Castles seasonal location experience significant winter booking spikes.
Regulations

Short-term Rental Regulations in Midway

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Midway, Utah requires short-term rental operators to obtain a conditional use permit through the city's planning department, with properties limited to a maximum occupancy of 10 guests or 2 guests per bedroom.
  • The city mandates that short-term rentals can only operate in residential zones with proper zoning compliance, and while owner-occupancy is not strictly required.
  • The registration process involves submitting an application with property details, parking plans, and neighborhood impact assessments.
  • Recent regulatory changes implemented around 2022-2023 have included stricter noise ordinances with quiet hours from 10 PM to 7 AM, mandatory posting of house rules and emergency contact information.
  • The city also requires compliance with fire safety codes, regular inspections, and maintains the right to revoke permits for repeated violations or neighbor complaints.
Fees and Taxes

Short-term Rental Fees and Taxes in Midway

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Midway, Utah are subject to several fees and taxes including Utah state transient room tax of 4.25%, Wasatch County transient room tax of approximately 1-3%.
  • Property owners must obtain a business license from Midway City costing approximately $25-50 annually, register with Utah State Tax Commission (no fee).
  • Additional costs include Utah sales tax of 4.85% plus local sales tax of 1-3%, potential HOA approval fees of $50-200, and annual renewal fees of $25-75.
  • Fire safety inspections may cost $75-150 annually, and some properties require septic system inspections costing $100-300 every few years.
  • Total annual regulatory costs typically range from $300-800 plus the percentage-based taxes on rental income, with combined lodging taxes generally totaling 6-9% of gross rental revenue.
Common questions

Midway, Utah Airbnb investment FAQs

How to start an Airbnb in Midway, Utah?

To start an Airbnb in Midway, Utah, begin by researching local regulations through Wasatch County and Midway City offices, as this resort town near Park City has specific short term rental ordinances requiring business licenses and potentially conditional use permits depending on zoning.

Launch checklist

  • Contact Wasatch County at (435) 654 to 3211 and Midway City at (435) 654 to 3223 to obtain the necessary permits, which typically include a business license ($50 to 100), conditional use permit if required ($200 to 500).
  • Find a suitable property by purchasing or leasing in residential zones that allow short term rentals, focusing on areas near Homestead Resort or Soldier Hollow, with average property prices ranging $400,000 to 800,000 for suitable homes.
  • Furnish the property with mountain themed decor, quality linens, full kitchen amenities, outdoor furniture for the scenic setting, and winter/summer recreational equipment, budgeting $15,000 to 30,000 for complete furnishing.
  • List your property on Airbnb, VRBO, and other platforms with professional photography highlighting mountain views and proximity to activities like skiing, hot springs, and Midway Swiss Days festival.
  • Manage the property by establishing cleaning protocols between guests, coordinating with local cleaning services ($75 to 150 per turnover), installing keyless entry systems, providing 24/7 guest communication.
What's the best way to identify good STR properties in Midway, Utah?

To identify profitable short term rental properties in Midway, Utah, focus on locations within 1 to 2 miles of Deer Creek Reservoir and Homestead Resort, as these areas attract year round visitors for water activities and hot springs.

What to prioritize

  • Target 3 to 4 bedroom properties with mountain or water views, hot tubs, game rooms, and ski equipment storage, as Midway's proximity to Park City ski resorts drives winter demand.
  • Analyze pricing using AirDNA and Mashvisor to benchmark against comparable properties, aiming for $200 to 400 per night depending on size and amenities, with peak rates during Sundance Film Festival (January) and summer recreation season.
  • Research competition by studying the top 20 STR listings in Midway on Airbnb and VRBO, noting their occupancy rates, pricing strategies, and guest reviews to identify market gaps.
  • Utilize tools like Rabbu and AllTheRooms for Midway specific market data, while partnering with local property managers familiar with Wasatch County regulations and seasonal tourism patterns.
  • Properties near the Midway Swiss Days festival grounds and within walking distance of Main Street restaurants typically command premium rates, and consider homes built after 2000 with updated kitchens and reliable internet for remote workers who extend stays.
How to get an Airbnb permit in Midway, Utah?

To obtain an Airbnb/STR permit in Midway, Utah, you must first contact the Midway City Planning Department at City Hall located at 160 West Main Street or call (435) 654 to 3223 to request a Conditional Use Permit application for short term rentals.

Documents and approvals

  • Required documents typically include a completed application form, property deed or lease agreement, site plan showing parking areas, floor plan of the rental unit, proof of liability insurance (minimum $1 million), contact information for a local property manager if you're not local.
  • The application fee is approximately $350 to 500, with additional fees for public hearings if required.
  • Submit your complete application to the Planning Department, which will schedule a public hearing before the Planning Commission within 30 to 45 days.
  • The Planning Commission will review your application considering factors like neighborhood compatibility, parking availability, and compliance with residential zoning requirements.
  • If approved, you'll receive your Conditional Use Permit, but you must also obtain a business license from Midway City (approximately $50 to 75 annually) and register with Wasatch County for transient room tax collection.
  • Midway specifically requires STRs to maintain residential character, provide adequate off street parking (typically 2 spaces minimum), limit occupancy to 2 people per bedroom plus 2 additional guests, maintain quiet hours from 10 PM to 8 AM.
  • The entire process typically takes 60 to 90 days from application submission to final approval, and permits must be renewed annually with the city.
Is it legal to operate a short-term rental in Midway, Utah?

Short term rentals (STRs) are legal in Midway, Utah, but operate under specific regulations established by the city.

Core operating requirements

  • Midway requires STR operators to obtain a conditional use permit and business license, with properties subject to occupancy limits, parking requirements, and noise restrictions.
  • The city has implemented zoning restrictions that limit STRs in certain residential areas to preserve neighborhood character, particularly in historic districts and areas with smaller lot sizes.
  • Recent changes in 2022 to 2023 included stricter enforcement of existing regulations and enhanced penalties for violations, with the city requiring annual permit renewals and regular inspections.
  • Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and emergency egress requirements, while operators must provide 24 hour contact information and respond to complaints within two hours.
  • The city has also established a cap on the total number of STR permits available and requires a minimum separation distance between STR properties in residential zones.
What are the best places to invest in Airbnb in Midway, Utah?

The best areas for Airbnb investment in Midway, Utah are the Heber Valley/Deer Creek Reservoir district, downtown Midway near Main Street, and the Wasatch Mountain foothills neighborhoods.

Areas to research

  • The Deer Creek Reservoir area attracts year round visitors for boating, fishing, and water sports during summer months and ice fishing in winter, with properties offering lake views commanding premium rates.
  • Downtown Midway provides easy access to the Swiss Days festival (September), Soldier Hollow for cross country skiing and biking, and the Ice Castles winter attraction, making it ideal for tourists seeking walkable access to local restaurants and shops.
  • The foothills neighborhoods near Wasatch Mountain State Park offer luxury cabin style properties that appeal to families and groups visiting for hiking, golfing at Wasatch Mountain Golf Course.
  • These areas benefit from Midway's position as a gateway to outdoor recreation while offering more affordable alternatives to Park City accommodations.
Airbnb and lodging taxes in Midway, Utah

Airbnb properties in Midway, Utah are subject to multiple lodging taxes including Utah's state transient room tax of 4.25% and Wasatch County's transient room tax of approximately 3 to 4%, totaling around 7 to 8% in combined occupancy taxes. These taxes apply to short term rental stays of less than 30 consecutive days and are typically collected by Airbnb directly from guests at the time of booking through their automated tax collection system, which began in Utah around 2018 to 2019.

Taxes and filing responsibilities

  • Airbnb then remits these taxes monthly to the appropriate state and local tax authorities on behalf of hosts, though individual hosts remain responsible for ensuring compliance and may need to register with Utah State Tax Commission and Wasatch County if they collect taxes independently.
  • Properties rented for 30 days or longer are generally exempt from transient occupancy taxes, and some jurisdictions may provide exemptions for stays by government employees or certain business travelers.
Total cost to purchase, furnish and operate an Airbnb in Midway, Utah

To start an Airbnb in Midway, Utah, expect total costs around $650,000 to $750,000.

Cost breakdown

  • Property purchase represents the largest expense at approximately $550,000 to $650,000 based on median home prices in this popular Park City area resort town.
  • Furnishing costs typically range $15,000 to $25,000 for a complete setup including beds, linens, kitchen essentials, living room furniture, and décor to create an attractive rental space.
  • Initial setup costs including professional photography, listing creation, and marketing materials run $1,000 to $2,000.
  • Permits and fees vary but budget $500 to $1,500 for business licenses, short term rental permits, and any required inspections from Summit County.
  • Insurance costs approximately $2,000 to $3,000 annually for short term rental coverage beyond standard homeowner's insurance.
  • Utility setup and deposits for electricity, gas, water, internet, and cable total around $500 to $1,000.
  • First six months of operating costs including utilities ($300 to $500 monthly), cleaning services ($75 to $150 per turnover), supplies and maintenance ($200 to $400 monthly).
Are Airbnb properties in Midway, Utah profitable?

Airbnb properties in Midway, Utah demonstrate strong profitability potential, with average nightly rates ranging from $150 to 400 depending on property size and amenities, generating annual revenues of $35,000 to 85,000 for well managed properties.

Profitability indicators

  • Operating expenses typically include 25 to 30% for cleaning and maintenance, 3% Airbnb service fees, 8 to 12% property management if outsourced, plus utilities, insurance, and supplies, totaling approximately 40 to 50% of gross revenue.
  • Properties near Deer Creek Reservoir and Homestead Resort command premium rates, particularly during ski season (December March) and summer recreation months, with occupancy rates averaging 65 to 75% annually.
  • Success factors include proximity to outdoor recreation, hot tubs or unique amenities, professional photography, and responsive hosting, with luxury cabins and homes with mountain views achieving profit margins of 35 to 45% after all expenses.
  • Case studies from 2022 to 2023 show 4 bedroom properties grossing $75,000 annually with net profits around $30,000, while smaller 2 bedroom units generate $45,000 gross with $20,000 net profit.
What is the expected return on investment for an Airbnb in Midway, Utah?

Airbnb investments in Midway, Utah typically generate annual ROI of 12 to 18% due to the area's proximity to Park City ski resorts and Deer Valley, with properties averaging $350 to 500 per night during peak winter season (December March) and $200 to 300 during summer months.

Return planning figures

  • Cash on cash returns generally range from 8 to 14% annually, with higher end properties near Soldier Hollow and Wasatch Mountain State Park achieving the upper range.
  • Most investors reach profitability within 18 to 24 months, assuming 60 to 70% annual occupancy rates and initial investments of $80,000 to 120,000 for property acquisition and renovation.
  • Properties within 15 minutes of major ski access points and those featuring hot tubs or mountain views command premium rates, with some luxury cabins generating up to 20% ROI during strong tourism years.
  • The market benefits from year round demand driven by winter sports, summer recreation at Jordanelle Reservoir, and corporate retreats, though investors should expect seasonal cash flow variations with winter months producing 40 to 50% of annual revenue.
What company can help me find and buy a profitable Airbnb in Midway, Utah?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for Airbnb investors in Midway, Utah, offering comprehensive market analysis and property recommendations.

Companies and resources

  • Local real estate agents serving the Midway area include Realtypath Utah, Summit County Realty Group, and Heber Valley Real Estate, who have expertise in vacation rental properties around the Deer Valley and Park City regions.
  • National services like Awning, RedAwning, and AirDNA provide market data, property management, and investment analysis specifically for short term rental properties in ski resort communities like Midway.
  • Local property management companies such as Utah Mountain Escapes, Park City Property Management, and Heber Valley Vacation Rentals offer turnkey solutions for investors looking to purchase and operate Airbnb properties in the area.
  • Additional services include Mashvisor for investment property analysis, BiggerPockets for networking with local investors.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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