Is North Myrtle Beach, South Carolina Good for Airbnb Investment?

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North Myrtle Beach, South Carolina market research

North Myrtle Beach, South Carolina Airbnb Investment Overview

$1,200–$4,500Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in North Myrtle Beach, South Carolina?

Potentially—North Myrtle Beach, South Carolina combines visitor demand with long-term real estate upside.

  • Presents a strong investment opportunity, driven by the area's enduring popularity as a family-friendly coastal destination.
  • The current market conditions are bolstered by consistent tourism throughout the year, with peak seasons during the spring, summer, and fall, attracting visitors drawn to its beautiful beaches, golf courses.
  • Property values in North Myrtle Beach have shown steady growth, particularly for properties with direct beach access or those in popular resort communities.
  • The investment potential is further enhanced by a diverse tourism base that includes leisure travelers, golfers, and event attendees.
Earnings

How Much Does an Average Airbnb Earn in North Myrtle Beach?

$1,200–$4,500 per month based on location, season, and property quality.

  • Based on available market data, Airbnb properties in North Myrtle Beach typically generate between $1,200 to $4,500 per month in revenue.
  • Peak season from May through September accounts for approximately 65-70% of annual revenue, with July being the strongest month averaging $5,500-$7,200 for oceanfront properties and $3,200-$4,800 for properties within walking distance of the beach.
  • Key factors influencing earnings include proximity to the ocean (oceanfront properties earning 40-60% more than those several blocks inland).
  • Properties located near popular attractions like Barefoot Landing or with golf course access command higher nightly rates averaging $180-$320 during peak season compared to $90-$180 for standard properties.
ROI Analysis

Airbnb Return on Investment in North Myrtle Beach

Potentially strong—typical annual ROI is 8–15%.

  • Airbnb investments in North Myrtle Beach typically generate ROI between 8-15% annually, with oceanfront and near-beach properties achieving the higher end of this range due to premium nightly rates averaging $150-300 during peak summer months and $80-120 in off-season periods.
  • The payback period for most short-term rental investments ranges from 7-12 years, depending on initial purchase price and renovation costs.
  • Compared to traditional long-term rentals in the area that yield 6-9% ROI with monthly rents of $1,200-2,200, Airbnb properties generally outperform by 2-6 percentage points but require significantly more active management and carry higher vacancy risks during slower winter months when occupancy rates drop to 35-50% compared to peak summer occupancy of 75-90%.
  • Properties within walking distance to Main Street and the beach command occupancy premiums of 15-25% over those requiring drives to attractions.
Occupancy Rate

Average Airbnb Occupancy Rate in North Myrtle Beach

North Myrtle Beach, South Carolina averages 65–70% annual occupancy, with seasonal variation.

  • North Myrtle Beach Airbnb properties typically maintain an average annual occupancy rate of approximately 65-70%.
  • Peak season occupancy rates surge to 85-95% during the summer months of June through August, when families flock to the area for beach vacations.
  • Winter months from December through February experience the lowest occupancy at 35-45%, as beach tourism naturally declines.
  • Spring break periods in March and April can boost rates to 60-65% depending on weather conditions.
  • These figures generally outperform the South Carolina state average for short-term rentals by 10-15 percentage points due to North Myrtle Beach's strong tourism infrastructure and beach appeal.
  • The area's consistent performance is driven by its family-friendly reputation, golf courses, entertainment venues, and proximity to other Myrtle Beach attractions.
Best Neighborhoods

Best Neighborhoods for Airbnb in North Myrtle Beach

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The Ocean Drive area stands out as the premier Airbnb investment location due to its beachfront proximity, vibrant nightlife scene with shag dancing venues, and strong pricing power during peak season.
  • Cherry Grove offers excellent investment potential with its fishing pier, family-friendly atmosphere.
  • The Crescent Beach neighborhood provides solid returns through its central location between attractions, reasonable property prices.
  • Windy Hill presents strong investment opportunities with its high-rise condominiums, established vacation rental market, and proximity to both the beach and Barefoot Landing shopping complex.
  • The Tilghman Estates area offers good value investments with larger properties suitable for group rentals, golf course proximity attracting golf tourists.
  • North Ocean Boulevard provides premium investment potential through luxury oceanfront properties that command top rental rates, attract affluent guests.
  • The Little River waterfront district rounds out the top opportunities with its unique riverfront properties, proximity to casino boats and seafood restaurants.
Regulations

Short-term Rental Regulations in North Myrtle Beach

Yes, but only where zoning permits short-term rentals and every required license is current.

  • North Myrtle Beach requires short-term rental operators to obtain a business license and register their property with the city, with annual renewal fees typically ranging from $50-100.
  • Properties are limited to a maximum occupancy of two people per bedroom plus two additional guests, with total occupancy not exceeding 12 people regardless of bedroom count.
  • There are no owner-occupancy requirements, allowing for non-resident ownership of rental properties.
  • Short-term rentals are permitted in most residential zoning districts but prohibited in certain historic areas and some planned unit developments.
  • Recent changes implemented in 2022-2023 include stricter noise ordinances with fines up to $500, mandatory posting of occupancy limits and quiet hours, required 24/7 local contact availability.
  • Properties must also comply with life safety requirements including smoke detectors, carbon monoxide detectors, and fire extinguishers.
Fees and Taxes

Short-term Rental Fees and Taxes in North Myrtle Beach

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in North Myrtle Beach, South Carolina are subject to several fees and taxes including a state accommodations tax of 2%, a local accommodations tax of 3% (totaling 5% accommodations tax).
  • Property owners must obtain a business license from North Myrtle Beach costing approximately $50-75 annually, register for a state sales tax license (typically $50).
  • Fire department inspections may cost $75-100 annually, and some properties require special use permits ranging from $100-300.
  • Additionally, owners must collect and remit a state accommodations tax and may be subject to homeowners association fees if applicable.
Common questions

North Myrtle Beach, South Carolina Airbnb investment FAQs

How to start an Airbnb in North Myrtle Beach, South Carolina?

To start an Airbnb in North Myrtle Beach, South Carolina, begin by researching local regulations as the city requires short term rental permits and has specific zoning restrictions that limit rentals to certain areas, particularly excluding some residential neighborhoods while allowing them in tourist commercial zones.

Launch checklist

  • Contact North Myrtle Beach's Planning Department to obtain a Business License ($50 to 100 annually) and Short Term Rental Permit ($200 to 300), ensuring your property meets safety requirements including smoke detectors, carbon monoxide detectors.
  • Find a suitable property within 1 to 2 miles of the beach, with 2 to 4 bedroom condos or houses typically renting for $150 to 400 per night depending on proximity to Ocean Drive and seasonal demand.
  • Furnish the space with coastal themed decor, quality linens, full kitchen amenities, beach equipment like chairs and umbrellas, and ensure reliable Wi Fi since many guests work remotely.
  • List your property on Airbnb, VRBO, and local rental companies like Elliott Beach Rentals or Seaside Vacations, highlighting proximity to Main Street's shag dancing venues, Barefoot Landing, and family attractions.
  • For management, either handle bookings personally or hire local property management companies like Coastal Getaways or Beach Vacations who typically charge 20 to 30% commission but provide cleaning, maintenance, and guest services.
What's the best way to identify good STR properties in North Myrtle Beach, South Carolina?

To identify profitable short term rental properties in North Myrtle Beach, South Carolina, focus on oceanfront or ocean view properties within walking distance of popular beaches like Cherry Grove, Ocean Drive, or Crescent Beach, as these command premium rates year round.

What to prioritize

  • Target 3 to 6 bedroom condos or beach houses built after 2000 with amenities like pools, hot tubs, game rooms, and parking for multiple vehicles, as families and groups are the primary market driving $150 to 400+ nightly rates during peak season (May September).
  • Analyze pricing using AirDNA and Mashvisor to benchmark against similar properties, aiming for markets with 65%+ occupancy rates and $40,000+ annual revenue potential.
  • Study local regulations through North Myrtle Beach's planning department regarding STR permits and HOA restrictions, utilize tools like Rabbu and AllTheRooms for market analysis, and consider proximity to attractions like Barefoot Landing, golf courses.
  • Properties in newer developments like Tilghman Beach or North Beach Plantation typically outperform older units, and investing in areas with easy beach access and lower competition density while maintaining reasonable acquisition costs under $500,000 often yields the strongest ROI in this market.
How to get an Airbnb permit in North Myrtle Beach, South Carolina?

To obtain an Airbnb/STR permit in North Myrtle Beach, South Carolina, you must first apply through the City of North Myrtle Beach Planning Department located at City Hall (1018 2nd Avenue South) or online through their permitting portal.

Documents and approvals

  • Required documents include a completed short term rental application, property deed or lease agreement, floor plan showing maximum occupancy, parking plan demonstrating adequate spaces, contact information for a local responsible party within 30 miles.
  • The city requires properties to meet specific zoning requirements (permitted in certain residential districts), maintain maximum occupancy limits based on bedrooms and square footage, provide one parking space per bedroom plus one additional space.
  • The approval timeline typically takes 30 to 45 days from submission of complete application, and properties must pass a safety inspection before permit issuance.
  • All STR operators must also register for city business license ($50 annually) and collect accommodations tax (7% city tax plus 2% county tax), with monthly remittance required to the South Carolina Department of Revenue and North Myrtle Beach Finance Department.
Is it legal to operate a short-term rental in North Myrtle Beach, South Carolina?

Short term rentals (STRs) are legal in North Myrtle Beach, South Carolina, but operate under specific municipal regulations established around 2019 to 2020.

Core operating requirements

  • The city requires STR operators to obtain a business license and comply with occupancy limits, typically restricting rentals to no more than 12 people depending on the property size and parking availability.
  • Properties must meet safety requirements including smoke detectors, fire extinguishers, and emergency contact information posted on site.
  • STRs are generally prohibited in certain residential zoning districts, particularly R 1 single family zones, while being more permissible in tourist oriented areas and multi family zones.
  • The city has implemented noise ordinances and parking restrictions, requiring adequate off street parking spaces for guests.
  • Recent changes have included stricter enforcement mechanisms and increased penalties for violations, with the city conducting regular inspections and responding to neighbor complaints.
  • Property owners must also comply with South Carolina state tax requirements and register with the Department of Revenue for accommodations tax collection.
What are the best places to invest in Airbnb in North Myrtle Beach, South Carolina?

The best Airbnb investment areas in North Myrtle Beach include the Ocean Drive section, particularly near Main Street and the SOS (Society of Stranders) district, which attracts year round beach music and shag dancing enthusiasts, especially during spring and fall SOS events that bring thousands of visitors.

Areas to research

  • The Crescent Beach area offers excellent oceanfront proximity with slightly lower property costs than Ocean Drive while maintaining strong rental demand from families and couples seeking beach vacations.
  • Cherry Grove, located at the northern tip, provides a quieter atmosphere that appeals to fishing enthusiasts and families, with easy access to Cherry Grove Pier and inlet activities, generating consistent bookings from March through October.
  • The Windy Hill section attracts golfers due to its proximity to multiple championship courses and offers good value properties with strong rental potential during golf season and summer beach months.
  • The Tilghman Beach area provides a balance of affordability and beach access, appealing to budget conscious families and groups, while the residential areas just west of Ocean Boulevard offer larger properties suitable for group rentals and family reunions.
Airbnb and lodging taxes in North Myrtle Beach, South Carolina

In North Myrtle Beach, South Carolina, Airbnb properties are subject to multiple lodging taxes including the state accommodations tax of 2%, Horry County accommodations tax of 1.5%, and the North Myrtle Beach city accommodations tax of 2%, totaling approximately 5.5% in combined lodging taxes. These taxes are typically collected from guests at the time of booking through Airbnb's automatic tax collection system, which remits payments directly to the appropriate tax authorities on behalf of hosts.

Taxes and filing responsibilities

  • However, hosts may still need to register with the South Carolina Department of Revenue and obtain local business licenses, and should verify their tax obligations with Horry County and North Myrtle Beach tax offices as collection procedures can vary.
  • Properties rented for 90 consecutive days or more to the same guest are generally exempt from accommodations taxes, and some jurisdictions may have minimum stay exemptions.
Total cost to purchase, furnish and operate an Airbnb in North Myrtle Beach, South Carolina

Starting an Airbnb in North Myrtle Beach, South Carolina requires a total investment of approximately $485,000 to $565,000.

Cost breakdown

  • Property purchase costs average $350,000 to $425,000 for a median 3 bedroom condo or beach house suitable for short term rentals.
  • Furnishing costs range from $25,000 to $35,000 including furniture, appliances, linens, kitchenware, and décor to create an attractive vacation rental.
  • Initial setup expenses total $8,000 to $12,000 covering professional photography, listing creation, welcome materials, and technology setup including smart locks and WiFi upgrades.
  • Permits and fees amount to $2,500 to $4,000 including business license ($50), short term rental permit ($500 to $1,000), fire safety inspection ($200), and potential HOA approval fees ($500 to $2,000).
  • Insurance costs $3,000 to $5,000 annually for specialized short term rental coverage.
  • Utilities including electricity, water, internet, cable, and trash service average $300 to $450 monthly or $1,800 to $2,700 for six months.
  • First six months operating costs total $15,000 to $25,000 covering cleaning services ($150 per turnover), maintenance reserves, property management fees (20 to 30% if using a service), marketing, supplies, and potential vacancy periods during slower winter months.
Are Airbnb properties in North Myrtle Beach, South Carolina profitable?

Airbnb properties in North Myrtle Beach, South Carolina demonstrate strong profitability potential with average annual revenues ranging from $35,000 to $65,000 for oceanfront condos and $25,000 to $45,000 for properties within 2 to 3 blocks of the beach.

Profitability indicators

  • Operating expenses typically consume 40 to 50% of gross revenue, including cleaning fees ($75 to $125 per turnover), property management (15 to 25%), utilities ($200 to $400 monthly), insurance ($2,000 to $4,000 annually), and maintenance costs.
  • Net profit margins generally range from 25 to 35% for well managed properties, with peak season (June August) generating 60 to 70% of annual revenue at daily rates of $200 to $400 for beachfront units.
  • Success factors include proximity to Ocean Drive entertainment district, modern amenities like pools and beach access, professional photography, dynamic pricing strategies, and maintaining 4.8+ star ratings.
  • Properties near Cherry Grove Pier and the Shag dancing venues consistently outperform inland locations by 20 to 30%.
  • A typical 3 bedroom oceanfront condo purchased for $350,000 can generate $50,000 gross revenue with $32,000 net income after expenses, yielding a 9 to 12% cash on cash return when factoring in mortgage payments.
What is the expected return on investment for an Airbnb in North Myrtle Beach, South Carolina?

Airbnb investments in North Myrtle Beach, South Carolina typically generate annual ROI of 12 to 18% based on current market conditions, with cash on cash returns ranging from 8 to 15% depending on financing structure and property location proximity to the beach. Properties within 2 to 3 blocks of the oceanfront command premium nightly rates of $150 to 300 during peak summer season (June August) and $80 to 150 during shoulder seasons, while inland properties average $100 to 200 and $60 to 120 respectively.

Return planning figures

  • Most investors achieve profitability within 18 to 24 months when purchasing properties in the $200,000 to 400,000 range with 20 to 25% down payments, assuming 65 to 75% annual occupancy rates.
  • The market benefits from consistent demand driven by Grand Strand tourism, with properties typically generating $35,000 to 65,000 in gross annual rental income, and after accounting for management fees (20 to 25%), maintenance, utilities.
What company can help me find and buy a profitable Airbnb in North Myrtle Beach, South Carolina?

STRSearch is a leading national platform that specializes in identifying profitable short term rental properties for investors in North Myrtle Beach, South Carolina.

Companies and resources

  • Local real estate agents like Dunes Realty, Elliott Realty, and Century 21 The Harrelson Group have extensive experience helping investors find vacation rental properties in the area.
  • National services include Mashvisor, which provides rental property analytics and market data for North Myrtle Beach, and AirDNA, offering short term rental market insights and performance data for the region.
  • RedAwning and Vacasa provide property management services for investors, while companies like BiggerPockets connect investors with local professionals experienced in vacation rental investments.
  • Local property management companies such as Grand Strand Vacation Rentals and Beach Vacations have been assisting investors with Airbnb property acquisition and management since the platform's growth in the area around 2016 to 2019.
  • RE/MAX agents in the North Myrtle Beach market, particularly those with vacation rental specializations, regularly work with out of state investors seeking profitable short term rental properties.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
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Limited or no partner access
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