Is Savannah, Georgia Good for Airbnb Investment?

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Savannah, Georgia market research

Savannah, Georgia Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Savannah, Georgia?

Potentially—Savannah, Georgia combines visitor demand with long-term real estate upside.

  • Presents a compelling opportunity, primarily driven by its robust tourism industry and charming historic appeal.
  • The city consistently attracts millions of visitors drawn to its antebellum architecture, cobblestone squares, and vibrant cultural scene.
  • Current market conditions indicate healthy occupancy rates and strong average daily rates, particularly in popular historic districts, though property values can be relatively high.
  • While Savannah has introduced regulations to manage short-term rentals, careful adherence to these rules can lead to a profitable venture with significant investment potential.
Earnings

How Much Does an Average Airbnb Earn in Savannah?

$1,200–$3,500 per month based on location, season, and property quality.

  • Typically earn between $1,200 to $3,500 per month, with properties averaging around $150-250 per night depending on location and amenities.
  • Earnings show significant seasonal variation, with peak months (March through May and September through November) generating 40-60% higher revenue than slower summer and winter periods due to Savannah's tourism patterns around mild weather and special events.
  • Properties in the Historic District command premium rates of $200-400 per night, while suburban listings average $100-180 nightly, with factors such as proximity to downtown attractions, property size, guest capacity.
  • Occupancy rates typically range from 60-75% annually, with successful hosts maintaining higher occupancy through competitive pricing strategies and exceptional guest experiences.
ROI Analysis

Airbnb Return on Investment in Savannah

Potentially strong—typical annual ROI is 8–15%.

  • Typically generate ROI between 8-15% annually, with prime historic district properties achieving the higher end of this range due to strong tourist demand for the city's historic charm and proximity to attractions like Forsyth Park and River Street.
  • The average payback period for initial investment ranges from 6-10 years, depending on property location and renovation costs.
  • Compared to traditional long-term rentals in Savannah, which typically yield 6-9% ROI, short-term rentals can outperform by 2-6 percentage points.
  • Properties within walking distance of the historic district consistently outperform suburban locations by 20-30% in revenue generation.
Occupancy Rate

Average Airbnb Occupancy Rate in Savannah

Savannah, Georgia averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Savannah, Georgia typically average around 65-70% annually, with significant seasonal variations driven by the city's tourism patterns.
  • Peak occupancy occurs during spring months (March-May) when rates can reach 80-85%, coinciding with pleasant weather and events like St.
  • Patrick's Day celebrations, while summer months (June-August) maintain strong performance at 75-80% despite higher temperatures due to vacation travel.
  • Fall months (September-November) see moderate occupancy around 60-65%, while winter (December-February) experiences the lowest rates at 45-55% except for brief spikes during holiday periods.
  • Savannah's occupancy rates generally outperform Georgia's statewide average of approximately 60% due to its strong tourist appeal as a historic destination.
  • The city's performance is particularly strong compared to other secondary markets in the Southeast, benefiting from its proximity to major population centers, historic charm.
Best Neighborhoods

Best Neighborhoods for Airbnb in Savannah

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The Historic District stands as the premier Airbnb investment location in Savannah due to its concentration of major tourist attractions like Forsyth Park, numerous historic squares, and proximity to River Street.
  • The Victorian District offers excellent investment potential with its stunning architecture and walkability to downtown attractions while maintaining slightly lower property acquisition costs than the Historic District.
  • Starland District has emerged as a trendy neighborhood attracting younger demographics and creative professionals.
  • The Midtown area provides solid returns for investors targeting longer-term stays and business travelers, with rates around $80-150 per night, benefiting from proximity to hospitals, Savannah College of Art and Design.
  • Ardsley Park appeals to families and groups seeking spacious accommodations near Forsyth Park, commanding $120-200 nightly with its tree-lined streets and historic homes providing a residential feel while remaining close to major attractions.
  • Thomas Square Streetcar District offers emerging investment potential with its ongoing revitalization, proximity to downtown, and more affordable entry points for investors.
Regulations

Short-term Rental Regulations in Savannah

Yes, but only where zoning permits short-term rentals and every required license is current.

  • In Savannah, Georgia, short-term rental properties must obtain a business license and register with the city.
  • Occupancy limits are generally restricted to two guests per bedroom plus two additional guests, with a maximum of 10-12 occupants total depending on the property size and parking availability.
  • Owner-occupancy is not required for short-term rentals, allowing investment properties to operate as vacation rentals.
  • Zoning restrictions permit short-term rentals in most residential districts, though some historic districts and specific neighborhoods may have additional limitations or require special approval through the Historic District Board of Review.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information, and paying applicable fees.
  • Recent regulatory changes have included stricter noise ordinances with potential fines up to $1,000, enhanced parking requirements mandating one space per bedroom.
Fees and Taxes

Short-term Rental Fees and Taxes in Savannah

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Savannah, Georgia are subject to multiple fees and taxes including a 13% total accommodations tax comprised of 8% state sales tax, 3% state hotel/motel tax.
  • The City of Savannah requires an annual Short-Term Rental License costing $150 per property, plus a one-time application fee of $50 for new registrations.
  • Properties must also obtain a business license from Chatham County at approximately $50-75 annually depending on the property value.
  • Additional costs include mandatory inspections at $100-150 per inspection, and properties in historic districts may require Historic Preservation Commission approval with fees ranging from $25-100.
  • Some properties may also be subject to homeowners association fees and must comply with zoning requirements that could involve additional permit costs of $25-50, while properties operating as businesses may need to pay local business taxes based on gross receipts at rates typically around 0.1-0.5% of annual revenue.
Common questions

Savannah, Georgia Airbnb investment FAQs

How to start an Airbnb in Savannah, Georgia?

To start an Airbnb in Savannah, Georgia, begin by researching the city's short term rental regulations, which require hosts to obtain a business license from the City of Savannah and register with the Tourism and Hospitality Tax Department.

Launch checklist

  • Obtain necessary permits including a short term rental permit ($200 to 300 annually), business license ($50 to 100), and ensure compliance with fire safety codes and occupancy limits set by the city.
  • Find a suitable property by considering location restrictions, as properties in the Historic Landmark District face stricter regulations, while areas like Midtown, Southside, and near Forsyth Park offer more flexibility for short term rentals.
  • Furnish the property with quality furniture, linens, kitchen essentials, and local artwork while ensuring it meets Savannah's safety requirements including smoke detectors, carbon monoxide detectors, and proper lighting.
  • List your property on Airbnb and other platforms like VRBO, highlighting Savannah's attractions such as proximity to River Street, Forsyth Park, or the Historic District.
  • Patrick's Day and spring months.
  • Manage your rental by establishing relationships with local cleaning services, maintenance contractors, and consider hiring property management companies like Vacasa or RedAwning if you're not local.
What's the best way to identify good STR properties in Savannah, Georgia?

To identify profitable short term rental properties in Savannah, Georgia, focus on location criteria including proximity to the Historic District (within 1 to 2 miles), walkable neighborhoods like Forsyth Park area, Victorian District, and Starland District.

What to prioritize

  • Target property features such as historic charm with modern amenities, 2 to 4 bedrooms to accommodate groups, parking availability, outdoor spaces like porches or courtyards, and unique architectural elements that photograph well for listings.
  • Conduct pricing analysis by researching comparable STR properties earning $150 to 300+ per night depending on size and location, calculate potential annual revenue of $40,000 to 80,000 for well positioned properties.
  • Research competition using AirDNA and STRData to analyze occupancy rates (typically 60 to 75% for successful properties), average daily rates, and seasonal demand patterns, noting Savannah's peak seasons during spring, fall, and St.
  • Patrick's Day.
  • Utilize market specific tools including the City of Savannah's STR permit database to verify legal compliance, Rabbu and Mashvisor for Savannah market analytics, local property management companies like Savannah Dreams or RedAwning for operational insights.
How to get an Airbnb permit in Savannah, Georgia?

To obtain an Airbnb/STR permit in Savannah, Georgia, you must first register with the City of Savannah's Planning and Urban Design Department by submitting an application through their online portal or visiting City Hall at 2 East Bay Street.

Documents and approvals

  • Required documents include a completed short term rental application, proof of property ownership or lease agreement with landlord consent, certificate of occupancy, floor plan showing maximum occupancy, proof of liability insurance ($1 million minimum).
  • The registration fee is approximately $200 annually, with additional zoning compliance fees potentially required depending on your property's location and zoning district.
  • The approval timeline typically takes 4 to 6 weeks after submitting a complete application, though this can extend if additional documentation or inspections are needed.
  • Savannah specific requirements include maintaining occupancy limits based on square footage (generally 2 people per bedroom plus 2 additional), ensuring adequate parking spaces, posting the registration number prominently at the property, maintaining a guest registry.
  • Properties in certain historic districts may face additional restrictions, and some residential zoning areas have caps on the total number of STR permits allowed, so early application is recommended.
Is it legal to operate a short-term rental in Savannah, Georgia?

Short term rentals (STRs) are legal in Savannah, Georgia, but operate under specific regulations implemented by the city.

Core operating requirements

  • As of 2019, Savannah requires STR operators to obtain a business license and comply with zoning restrictions that limit STRs primarily to commercial and mixed use districts.
  • The city caps the number of STR permits and requires properties to meet safety standards, maintain liability insurance, and designate a local contact person available 24/7.
  • STRs are prohibited in the city's historic residential districts and certain residential zones, with violations subject to significant fines.
  • Recent changes have included stricter enforcement mechanisms and updated permit renewal requirements, reflecting ongoing tensions between tourism revenue and neighborhood preservation concerns that have led to periodic reviews of the regulations.
What are the best places to invest in Airbnb in Savannah, Georgia?

The most lucrative Airbnb investment areas in Savannah, Georgia include the Historic District, particularly around Forsyth Park and the Victorian District, which attracts millions of tourists annually due to its cobblestone streets, antebellum architecture.

Areas to research

  • The Starland District has emerged as a trendy neighborhood popular with younger travelers seeking local art galleries, craft breweries, and unique dining experiences.
  • Tybee Island, though technically separate, offers beachfront properties that command premium rates year round and attract both leisure travelers and wedding parties.
  • The Midtown area near SCAD (Savannah College of Art and Design) provides steady demand from visiting families, prospective students, and business travelers, while also benefiting from the college's events calendar.
  • River Street and the adjacent Bay Street corridor remain prime locations due to their walkability to restaurants, shops, and riverfront activities.
Airbnb and lodging taxes in Savannah, Georgia

Airbnb properties in Savannah, Georgia are subject to multiple lodging taxes including the Georgia state sales tax of 4%, Chatham County hotel/motel tax of 6%, and the City of Savannah hotel/motel tax of 1%, totaling approximately 11% in combined taxes on short term rental accommodations.

Taxes and filing responsibilities

  • The Georgia Department of Revenue requires hosts to register for a sales tax permit and collect the 4% state sales tax, which must be remitted monthly if collections exceed $300 or quarterly if less.
  • Chatham County's 6% hotel/motel tax is collected by the county and must be remitted by the 20th of the following month, while the City of Savannah's 1% tax follows similar collection procedures through the city's revenue department.
  • Airbnb may collect and remit some of these taxes on behalf of hosts through their platform, but hosts remain ultimately responsible for compliance and should verify which taxes are being handled by the platform versus those requiring direct remittance.
  • Exemptions typically apply to stays exceeding 30 consecutive days, which are generally considered long term rentals in preference to transient accommodations, and certain government or non profit travelers may qualify for exemptions with proper documentation.
Total cost to purchase, furnish and operate an Airbnb in Savannah, Georgia

To start an Airbnb in Savannah, Georgia, expect total costs of approximately $285,000 to $350,000.

Cost breakdown

  • Property purchase represents the largest expense at $220,000 to $280,000 based on median home prices in desirable historic districts like the Victorian District or Midtown.
  • Furnishing costs range $15,000 to $25,000 for quality furniture, bedding, kitchen essentials, and decor that matches Savannah's historic charm.
  • Initial setup including professional photography, listing creation, and marketing materials costs $2,000 to $3,500.
  • Permits and fees total $800 to $1,200, covering business license, short term rental permit, and potential homeowner association approvals.
  • Insurance runs $2,400 to $3,600 annually for short term rental coverage through companies like Proper Insurance or CBIZ.
  • Utility setup and deposits cost $500 to $800 for electricity, water, gas, internet, and cable.
  • First six months operating costs including utilities ($1,800), cleaning services ($3,600), maintenance ($2,000), property management software ($600), and marketing ($1,200) total approximately $9,200.
  • Additional considerations include potential renovation costs of $10,000 to $20,000 for historic properties and working capital reserves of $5,000 to $10,000 for unexpected expenses and vacancy periods during the initial launch phase.
Are Airbnb properties in Savannah, Georgia profitable?

Airbnb properties in Savannah, Georgia demonstrate strong profitability potential with average annual revenues ranging from $35,000 to $65,000 for well positioned properties in the Historic District, where nightly rates typically command $150 to $300 depending on size and amenities. Operating expenses generally run 40 to 50% of gross revenue, including cleaning fees ($75 to $125 per turnover), property management (15 to 25% if outsourced), insurance ($2,000 to $4,000 annually), utilities ($200 to $400 monthly), and maintenance costs.

Profitability indicators

  • Properties within walking distance of Forsyth Park, River Street, and the Historic District perform best due to Savannah's 14+ million annual tourists.
  • Success factors include professional photography, rapid guest communication, local experience recommendations, and maintaining properties that capture Savannah's historic charm while offering modern amenities.
What is the expected return on investment for an Airbnb in Savannah, Georgia?

Airbnb investments in Savannah, Georgia typically generate annual ROI of 12 to 18% with cash on cash returns ranging from 8 to 15% depending on property location and management efficiency. Properties in the Historic District and near Forsyth Park command premium rates of $150 to 250 per night with 70 to 80% occupancy rates, while properties in emerging neighborhoods like Starland District see rates of $100 to 180 per night with 65 to 75% occupancy.

Return planning figures

  • Initial investment recovery typically occurs within 6 to 8 years, with most investors reaching profitability within 18 to 24 months after accounting for startup costs, furnishing, and initial marketing expenses.
  • The city's strong tourism market, driven by over 14 million annual visitors and proximity to attractions like River Street and the Savannah College of Art and Design.
What company can help me find and buy a profitable Airbnb in Savannah, Georgia?

STRSearch is a national platform that specializes in identifying profitable short term rental properties across markets including Savannah, Georgia.

Companies and resources

  • In Savannah specifically, Keller Williams Coastal Area Realty has agents experienced in investment properties, while Celia Dunn Sotheby's International Realty offers luxury vacation rental property expertise.
  • Local services include Savannah Real Estate Investors Group and Coast to Coast Property Management, which provides Airbnb management and acquisition consulting.
  • National companies serving the Savannah market include Awning (formerly RedAwning) for property management and investment analysis, Mashvisor for market analytics and property search, AirDNA for short term rental data analysis.
  • Local real estate agents specializing in investment properties include teams at Coldwell Banker Platinum Partners and RE/MAX All American.

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Inconsistent ROI, no guarantees
Generic metrics, inaccurate estimates
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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
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