Is St. Paul, Minnesota Good for Airbnb Investment?

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St. Paul, Minnesota market research

St. Paul, Minnesota Airbnb Investment Overview

$1,200–$3,500Typical monthly host earnings
8–15%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in St. Paul, Minnesota?

Potentially—St. Paul, Minnesota combines visitor demand with long-term real estate upside.

  • Paul, Minnesota, presents a unique opportunity, influenced by a stable local economy, a growing tourism sector.
  • Current market conditions in St.
  • Paul show a steady demand for short-term rentals, driven by visitors attending events at the Xcel Energy Center.
  • Paul's tourism trends indicate a consistent influx of visitors seeking a more relaxed yet culturally rich experience.
  • Paul have seen gradual appreciation, offering a more affordable entry point for investors while still providing potential for capital gains.
  • The investment potential is further shaped by local regulations, which are generally more amenable to short-term rentals than some other major cities.
Earnings

How Much Does an Average Airbnb Earn in St. Paul?

$1,200–$3,500 per month based on location, season, and property quality.

  • Based on available market data, Airbnb hosts in St.
  • Paul, Minnesota typically earn between $1,200 to $3,500 per month, with entire homes averaging $2,100-$2,800 monthly while private rooms generate $800-$1,500 monthly.
  • Seasonal variations show peak earnings during summer months (June-August) with revenues increasing 25-40% above winter averages, driven by tourism and outdoor activities.
  • Paul, the Cathedral Hill neighborhood, and areas close to the Mississippi River command premium rates of $85-$150 per night, while suburban locations typically earn $60-$95 nightly.
  • Key factors affecting earnings include proximity to attractions like the State Capitol, Xcel Energy Center, and University of Minnesota.
  • Properties with unique amenities, professional photography, and consistent five-star ratings can achieve occupancy rates exceeding 70% and command rates 15-30% above market average.
ROI Analysis

Airbnb Return on Investment in St. Paul

Potentially strong—typical annual ROI is 8–15%.

  • Airbnb investments in St.
  • Paul, Minnesota typically generate ROI between 8-15% annually, with higher-end properties in desirable neighborhoods like Cathedral Hill and Summit Avenue achieving returns closer to 12-18%.
  • The average payback period ranges from 6-10 years depending on initial investment and property type, with condos and smaller homes recovering costs faster than larger properties.
  • Paul generally outperform traditional long-term rentals by 3-7 percentage points, as long-term rentals typically yield 5-9% ROI in the same market.
  • Average daily rates range from $85-150 depending on location and amenities, with occupancy rates averaging 65-75% throughout the year.
  • Properties near downtown, the State Capitol, and university areas command premium rates and maintain higher occupancy.
Occupancy Rate

Average Airbnb Occupancy Rate in St. Paul

St. Paul, Minnesota averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in St.
  • Paul, Minnesota average approximately 65-70% annually, with significant seasonal variation that peaks during summer months (June-August) at 75-85% occupancy due to favorable weather, outdoor festivals.
  • Winter months (December-February) see the lowest occupancy rates at 45-55% due to harsh weather conditions, while spring and fall maintain moderate rates around 60-65%.
  • Paul's occupancy rates typically run 5-10 percentage points lower than Minneapolis due to fewer tourist attractions and business travelers, and align closely with Minnesota's statewide average of 68%.
  • The city's occupancy is bolstered by its proximity to Minneapolis-St.
  • Paul International Airport, downtown Minneapolis attractions, and the University of Minnesota, while seasonal fluctuations are more pronounced than warmer climate destinations due to Minnesota's extreme winter weather patterns.
Best Neighborhoods

Best Neighborhoods for Airbnb in St. Paul

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The best Airbnb investment neighborhoods in St.
  • Paul include Summit Hill, known for its historic Victorian mansions and proximity to the Cathedral of Saint Paul.
  • Highland Park offers strong rental potential due to its family-friendly atmosphere, proximity to the Mississippi River, and appeal to visitors attending events at nearby venues.
  • The Cathedral Hill area provides excellent investment opportunities given its walkability to downtown attractions, the Ordway Center, and numerous restaurants.
  • Grand Avenue corridor in the Macalester-Groveland neighborhood draws consistent bookings from visitors exploring the vibrant shopping and dining scene.
  • Downtown St.
  • Lowertown presents emerging opportunities with its arts district appeal, converted warehouse lofts providing unique accommodations.
Regulations

Short-term Rental Regulations in St. Paul

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Paul, Minnesota requires short-term rental operators to obtain a business license and register their property with the city.
  • The city limits occupancy to two guests per bedroom plus two additional guests, with a maximum of 10 guests total regardless of property size.
  • Owner-occupancy requirements vary by zoning district, with some residential areas requiring the owner to live on-site during rentals while others allow non-owner-occupied rentals with additional restrictions.
  • Short-term rentals are generally prohibited in R1 single-family zoning districts unless the owner resides on the property.
  • The registration process involves submitting an application with property details, proof of insurance, emergency contact information.
  • Recent regulatory changes have included stricter enforcement mechanisms, increased penalties for violations, requirements for 24/7 local contact persons, and enhanced neighbor notification processes.
Fees and Taxes

Short-term Rental Fees and Taxes in St. Paul

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Paul, Minnesota are subject to several fees and taxes including a state lodging tax of 3%, Ramsey County lodging tax of 3%, and St.
  • Paul city lodging tax of 3% for a total of 9% on rental income.
  • The city requires an annual short-term rental license costing approximately $200-300, plus a one-time registration fee of around $50-100.
  • Property owners must also pay standard property taxes which average 1.2-1.5% of assessed value annually.
  • There may be additional inspection fees of $75-150 and potential fire safety compliance costs of $100-200.
  • Sales tax of 7.375% applies to cleaning fees and other taxable services.
Common questions

St. Paul, Minnesota Airbnb investment FAQs

How to start an Airbnb in St. Paul, Minnesota?

To start an Airbnb in St.

Launch checklist

  • Paul, Minnesota, begin by researching the city's short term rental regulations, which require hosts to obtain a Short Term Rental License from the Department of Safety and Inspections, comply with zoning restrictions that limit rentals in certain residential areas.
  • Apply for your license through the city's online portal, paying approximately $200 to 300 in fees, and schedule required inspections for fire safety, building code compliance, and health standards.
  • Find a suitable property by purchasing or leasing in zones that permit short term rentals, focusing on neighborhoods like Cathedral Hill, Summit University, or downtown areas that attract tourists visiting attractions like the State Capitol or nearby Minneapolis.
  • Furnish the space with quality furniture, linens, kitchen essentials, and amenities like WiFi, smart TV, and local guidebooks, budgeting $3,000 to 8,000 depending on property size.
  • Create your Airbnb listing with professional photos, competitive pricing based on comparable properties ($80 to 150 per night for typical units), and detailed descriptions highlighting proximity to attractions like the Science Museum of Minnesota or Xcel Energy Center.
  • Manage your property by responding to inquiries within an hour, coordinating cleaning between guests through services like Handy or local companies, maintaining the property to city standards, collecting and remitting the required 3% city lodging tax plus 7.875% state sales tax.
  • Paul's regulatory departments.
What's the best way to identify good STR properties in St. Paul, Minnesota?

To identify profitable short term rental properties in St.

What to prioritize

  • Paul, Minnesota, focus on locations within 2 to 3 miles of downtown, near the State Capitol, University of Minnesota St.
  • Paul campus, or popular neighborhoods like Cathedral Hill, Summit Avenue, and Grand Avenue for consistent business and leisure demand.
  • Target 2 to 4 bedroom properties built after 1950 with dedicated parking, updated kitchens and bathrooms, and unique character features like historic charm or modern amenities, as St.
  • Paul's average daily rates range from $80 to 150 depending on season and location.
  • Conduct pricing analysis using AirDNA and Mashvisor to track seasonal trends, with peak demand during summer months (June August) and during major events at Xcel Energy Center or Minnesota State Fair.
  • Research competition by analyzing similar listings within a 1 mile radius on Airbnb and VRBO, noting their pricing strategies, amenities, and guest reviews to identify market gaps.
  • Utilize tools like Rabbu, AllTheRooms, and local MLS data combined with St.
  • Paul's zoning regulations and short term rental licensing requirements, while partnering with local property management companies familiar with Minnesota's rental laws and seasonal market fluctuations to maximize profitability in this emerging but regulated STR market.
How to get an Airbnb permit in St. Paul, Minnesota?

To obtain an Airbnb/STR permit in St.

Documents and approvals

  • Paul, Minnesota, you must apply through the City of St.
  • Paul's Department of Safety and Inspections by submitting an application for a Short Term Rental License, which requires a completed application form, proof of property ownership or lease agreement with landlord consent, a site plan showing the rental unit layout.
  • The process typically takes 4 to 6 weeks and includes a mandatory property inspection by city officials to ensure compliance with fire safety codes, zoning requirements, and occupancy limits.
  • St.
  • Paul specific requirements include registering with the Minnesota Department of Revenue for tax purposes, maintaining a 24 hour local contact person, limiting occupancy to no more than 8 guests, ensuring adequate parking spaces are available.
  • You must also obtain a Certificate of Occupancy if the property use is changing, and the rental must be located in areas zoned for such use, with some residential districts having additional restrictions on the number of STR permits allowed per block.
Is it legal to operate a short-term rental in St. Paul, Minnesota?

Short term rentals (STRs) are legal in St.

Core operating requirements

  • Paul, Minnesota, but operate under strict regulations implemented in 2018 and updated in subsequent years.
  • The city requires STR operators to obtain a license and comply with zoning restrictions that limit rentals primarily to owner occupied properties, with non owner occupied STRs prohibited in most residential areas except for certain commercial and mixed use zones.
  • Properties must meet safety requirements including smoke and carbon monoxide detectors, and operators face occupancy limits, noise restrictions, and parking requirements.
  • The city has implemented a cap on the total number of STR licenses and maintains a registry system, with violations subject to fines and license revocation.
  • Recent changes have included stricter enforcement mechanisms and clearer definitions of prohibited areas, particularly in dense residential neighborhoods where community concerns about housing availability and neighborhood character have been most pronounced.
What are the best places to invest in Airbnb in St. Paul, Minnesota?

The best Airbnb investment areas in St.

Areas to research

  • Paul, Minnesota include Downtown St.
  • Paul, particularly near the Xcel Energy Center and RiverCentre, which attracts business travelers, convention attendees, and visitors to Wild hockey games and concerts year round.
  • The Cathedral Hill neighborhood offers historic charm with its Victorian architecture and proximity to the Cathedral of Saint Paul, appealing to tourists and weekend visitors seeking cultural experiences.
  • The West 7th area, especially near the entertainment district, draws guests attending events at venues like the Palace Theatre and benefits from its walkable nightlife scene.
  • Summit Hill provides upscale accommodations for visitors exploring the historic Summit Avenue mansions and F.
  • Scott Fitzgerald sites, attracting literary tourists and affluent travelers.
  • The Lowertown district, with its converted warehouse lofts and proximity to CHS Field (St.
  • Paul Saints baseball), Union Depot, and the farmers market, appeals to both leisure tourists and business travelers using the light rail connections.
Airbnb and lodging taxes in St. Paul, Minnesota

In St.

Taxes and filing responsibilities

  • Paul, Minnesota, Airbnb hosts must collect and remit several taxes including the state sales tax of 6.875%, Ramsey County lodging tax of 3%, and St.
  • Paul city lodging tax of 3%, totaling approximately 12.875% in combined taxes on short term rental stays.
  • The Minnesota Department of Revenue requires hosts to register for a sales tax permit and file monthly or quarterly returns depending on volume, while the city lodging tax is collected by the City of St.
  • Paul and must be remitted monthly by the 20th of the following month.
  • Airbnb automatically collects and remits these taxes for most bookings made through their platform as of 2018, but hosts remain responsible for ensuring compliance and may need to collect taxes directly for off platform bookings.
  • Stays of 30 days or longer are typically exempt from lodging taxes but may still be subject to sales tax, and certain nonprofit or government related stays may qualify for exemptions with proper documentation.
Total cost to purchase, furnish and operate an Airbnb in St. Paul, Minnesota

To start an Airbnb in St.

Cost breakdown

  • Paul, Minnesota, the total initial costs would be approximately $285,000 to $320,000.
  • Property purchase represents the largest expense at $250,000 to $280,000 based on median home prices in desirable neighborhoods like Highland Park or Mac Groveland.
  • Furnishing costs typically range $15,000 to $25,000 for a complete 2 to 3 bedroom setup including furniture, bedding, kitchenware, and décor from retailers like IKEA, Target, and West Elm.
  • Initial setup costs including professional photography, listing optimization, and basic renovations add $3,000 to $5,000.
  • Permits and fees in St.
  • Paul include a short term rental license ($200), business license ($50), and potential zoning compliance costs totaling $500 to $1,500.
  • Insurance upgrades for short term rental coverage cost $1,200 to $2,000 annually.
  • Utility deposits and setup fees for electricity, gas, water, internet, and cable total $800 to $1,200.
Are Airbnb properties in St. Paul, Minnesota profitable?

Airbnb properties in St.

Profitability indicators

  • Paul, Minnesota typically generate annual revenues ranging from $15,000 to $45,000 depending on property type and location.
  • Operating expenses generally consume 40 to 60% of gross revenue, including cleaning fees ($25 to 40 per turnover), utilities ($150 to 300 monthly), property management (10 to 20% of revenue), insurance ($1,200 to 2,500 annually).
  • Net profit margins typically range from 15 to 35% for well managed properties, with successful hosts achieving higher margins through strategic pricing during events like the Minnesota State Fair, Wild hockey games, and summer festivals.
  • Properties near the University of St.
  • Thomas and Macalester College show consistent demand, while Victorian homes in Historic Hill District command premium rates but require higher maintenance investments.
  • Success factors include professional photography, rapid guest communication, maintaining 4.8+ star ratings, dynamic pricing strategies, and offering amenities like parking and local guidebooks.
What is the expected return on investment for an Airbnb in St. Paul, Minnesota?

Airbnb investments in St.

Return planning figures

  • Paul, Minnesota typically generate annual ROI of 8 to 12% with cash on cash returns ranging from 6 to 10% based on current market conditions.
  • Properties in popular neighborhoods like Cathedral Hill, Summit University, and areas near the University of Minnesota tend to perform better, with average daily rates of $85 to 120 and occupancy rates of 65 to 75%.
  • Initial profitability usually occurs within 12 to 18 months, assuming a 20 to 25% down payment on properties valued between $200,000 to 350,000.
  • The market benefits from consistent demand from business travelers visiting 3M headquarters, university visitors, and tourists exploring the Twin Cities metro area.
  • Cash on cash returns can reach 12 to 15% for well positioned properties with strong management, while break even typically occurs in months 8 to 14 depending on seasonal fluctuations and property management efficiency.
What company can help me find and buy a profitable Airbnb in St. Paul, Minnesota?

STRSearch is a national platform that specializes in identifying profitable short term rental properties across markets including St.

Companies and resources

  • Paul, Minnesota.
  • In the Twin Cities area, local real estate agents like those at RE/MAX Results, Coldwell Banker Realty, and Keller Williams Premier Realty have experience with investment properties suitable for Airbnb conversions.
  • National services include Mashvisor, which provides rental property analytics, and BiggerPockets, offering investor networking and deal analysis tools.
  • Local property management companies like RedAwning and Vacasa can assist with both property acquisition advice and subsequent Airbnb management in St.
  • Paul.
  • Real estate investment firms such as Roofstock and Fundrise, while primarily focused on traditional rentals, also provide market analysis that can be valuable for short term rental investors.
  • Additionally, local real estate investors and wholesalers often network through Twin Cities Real Estate Investors Association (TCREIA) meetings, where Airbnb focused opportunities are frequently discussed.
  • Companies like AirDNA provide market data and revenue projections specifically for short term rental properties in the St.

How Smart Investors Build Wealth

Through Data-Driven STRs (Real Results)

From first-time investors to seasoned pros, see how our commitment to comprehensive data analysis led to unparalleled investment victories.

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From zero real estate experience to a thriving short-term rental business, Allison locked in $120K in revenue her first year  and is now expanding with STR Search again. Proof that the right team can turn analysis paralysis into profitable action!

- Allison
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Thanks to John's expert guidance, I made my first real estate and Airbnb investment a massive success, with consistent positive cash flow and an exceptional return on investment!

- Arul
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John's training gave me the confidence to secure a loan on the spot and scale from one STR to three. His approach is a total game-changer!

- Philip

Why Choose STR Search?

Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
100% profitable track record
Proprietary filters, precise forecasts
End-to-end STR investment support
Only cash-flow-positive matches
Vetted realtors, lenders, designers included
Other Services
Inconsistent ROI, no guarantees
Generic metrics, inaccurate estimates
Partial services only
No profitability screening
Limited or no partner access
Success Rate
Data Accuracy
Service Scope
Risk Mitigation
Expert Network
STR Search Logo
Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
275+
Properties Acquired
$90M+
Purchased
$20.24M+
Total Taxes Saved

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