Is Williston, North Dakota Good for Airbnb Investment?

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Williston, North Dakota market research

Williston, North Dakota Airbnb Investment Overview

$2,800–$4,500Typical monthly host earnings
12–18%Typical annual ROI
65–70%Average annual occupancy
VariesCombined taxes and local fees
Investment

Is Airbnb a Good Investment in Williston, North Dakota?

Potentially—Williston, North Dakota combines visitor demand with long-term real estate upside.

  • Williston, North Dakota, presents a nuanced investment landscape for Airbnb properties.
  • While the city's economy has historically been tied to the oil and gas industry, leading to boom-and-bust cycles that can impact property values and rental demand, recent diversification efforts and a steady.
  • Current market conditions might show fluctuating property values depending on energy sector activity.
  • Given the smaller scale of the local tourism industry compared to major destinations, a thorough understanding of local demand drivers, such as specific events or seasonal work.
Earnings

How Much Does an Average Airbnb Earn in Williston?

$2,800–$4,500 per month based on location, season, and property quality.

  • Based on available market data and rental analytics, Airbnb hosts in Williston, North Dakota typically earn between $2,800 to $4,500 per month.
  • Seasonal variations show peak earnings during summer months when oil field activity increases and tourism rises, with revenues potentially reaching 20-30% above average.
  • Key factors affecting earnings include proximity to oil drilling sites and industrial facilities, property size and amenities, local events and conferences.
  • Properties located within 10 miles of active drilling operations or major oil service companies command premium rates, often 40-60% higher than standard residential rentals.
  • The market remains heavily influenced by oil worker housing needs, corporate relocations, and business travelers.
ROI Analysis

Airbnb Return on Investment in Williston

Potentially strong—typical annual ROI is 12–18%.

  • Typically generate ROI between 12-18% annually, significantly outperforming traditional long-term rentals which average 6-9% in the area.
  • The average daily rate for Airbnb properties ranges from $85-120 depending on property type and location.
  • Payback periods for initial investment typically range from 5.5-8 years, compared to 11-15 years for conventional rental properties.
  • Properties near downtown or industrial areas command premium rates, with some investors reporting gross rental yields exceeding 20% during peak oil activity periods.
  • The market benefits from Williston's ongoing Bakken oil boom workforce housing shortage, creating sustained demand for short-term accommodations, though investors should factor in higher turnover costs.
Occupancy Rate

Average Airbnb Occupancy Rate in Williston

Williston, North Dakota averages 65–70% annual occupancy, with seasonal variation.

  • Airbnb occupancy rates in Williston, North Dakota typically average around 65-70% annually, significantly higher than the national average of approximately 48-52% and North Dakota's state average of 55-60%.
  • Peak seasons occur during late spring through early fall (May-September) when occupancy rates can reach 80-85%, driven by increased oil field activity, construction projects.
  • Winter months (December-February) see the lowest occupancy rates at around 50-55% due to harsh weather conditions that can limit oil field operations and business travel.
  • The shoulder seasons of March-April and October-November maintain moderate occupancy rates of 60-65%.
  • Williston's consistently higher occupancy rates compared to leisure-focused markets reflect its unique position as an industrial hub where accommodation demand is driven more by workforce housing needs and business travel rather than tourism, creating more stable year-round demand despite seasonal fluctuations in the energy sector.
Best Neighborhoods

Best Neighborhoods for Airbnb in Williston

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

  • The downtown core area near Main Street offers the highest rental rates due to proximity to restaurants, bars, and business districts.
  • The residential neighborhoods around Davidson Elementary and Liberty Elementary schools provide excellent investment opportunities with lower property acquisition costs.
  • The northwest residential area near the Williston Community Library combines affordable housing stock with easy access to shopping centers and medical facilities.
  • The industrial corridor neighborhoods along Highway 2 West offer strategic positioning for oil field workers.
  • The southeast residential area near the Williston State College campus provides dual-market appeal to both students and young professionals.
  • The newer subdivision areas in the southwest part of town feature modern amenities and family-oriented layouts that attract corporate relocations and traveling families.
Regulations

Short-term Rental Regulations in Williston

Yes, but only where zoning permits short-term rentals and every required license is current.

  • Williston, North Dakota requires short-term rental operators to obtain a business license and conditional use permit through the city's planning and zoning department.
  • The city does not mandate owner-occupancy requirements, allowing both hosted and non-hosted rentals, but properties must be located in areas zoned for residential or mixed-use where such activities are permitted as conditional uses.
  • Registration involves submitting an application with property details, floor plans, parking arrangements, and proof of adequate insurance coverage.
  • Zoning restrictions primarily limit short-term rentals to single-family residential districts and certain commercial zones.
  • Recent regulatory changes implemented around 2019-2020 established stricter noise ordinances, mandatory 24-hour contact information for guests, and enhanced enforcement mechanisms including fines for non-compliance.
Fees and Taxes

Short-term Rental Fees and Taxes in Williston

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

  • Short-term rentals in Williston, North Dakota are subject to several fees and taxes including the state lodging tax of 4% on gross receipts, Williams County lodging tax of 3%, and Williston city lodging tax of 2%.
  • Property owners must obtain a business license from the city costing approximately $50-75 annually, register for a North Dakota sales tax permit (free).
  • Tourism promotion taxes add an additional 1-2% in some areas of Williams County.
  • Annual inspection fees typically cost $100-150, and there may be a one-time registration fee of $25-50 with the city.
  • Property taxes apply at standard residential rates but may increase if the property is reclassified as commercial use.
  • Fire safety inspections may require additional fees of $75-125 annually, and some properties need special insurance which while not a tax or fee to the city.
Common questions

Williston, North Dakota Airbnb investment FAQs

How to start an Airbnb in Williston, North Dakota?

To start an Airbnb in Williston, North Dakota, begin by researching local regulations through the City of Williston Planning Department, as the city requires short term rental operators to obtain a conditional use permit and business license.

Launch checklist

  • Contact Williams County for any additional county level requirements and ensure compliance with North Dakota state tax obligations including sales tax registration.
  • Find a suitable property in residential or mixed use zones, considering Williston's oil boom market where properties near industrial areas or downtown command higher rates, with average nightly rates ranging from $80 to 150 depending on location and amenities.
  • Purchase essential furnishings including quality mattresses, linens, basic kitchen appliances, WiFi equipment, and cleaning supplies, budgeting approximately $5,000 to 10,000 for a complete setup.
  • Create your Airbnb listing with professional photos highlighting proximity to oil fields, Williston Basin International Airport, or local attractions like Fort Union Trading Post, setting competitive pricing based on local market research.
  • For ongoing management, establish relationships with local cleaning services like Williston area housekeeping companies, consider property management firms such as those serving the Bakken region if you're not local, maintain 24/7 guest communication.
What's the best way to identify good STR properties in Williston, North Dakota?

To identify profitable short term rental properties in Williston, North Dakota, focus on locations within 10 to 15 minutes of major oil field operations, the Williston Basin International Airport, and downtown business districts, as the market is heavily driven by oil industry workers and business travelers.

What to prioritize

  • Target 2 to 4 bedroom properties with dedicated workspaces, reliable high speed internet, full kitchens, and parking, as extended stay guests prioritize functionality over luxury amenities.
  • Analyze pricing by researching comparable properties on Airbnb and VRBO, noting that rates typically range from $80 to 150 per night with higher premiums during peak oil activity periods.
  • Research competition by monitoring occupancy rates and pricing strategies of existing STRs within a 5 mile radius, paying attention to properties targeting oil workers versus leisure travelers.
  • Utilize tools like AirDNA and Mashvisor for market analysis, partner with local real estate agents familiar with the Bakken oil field impact on housing demand, monitor North Dakota oil production reports to anticipate market fluctuations.
How to get an Airbnb permit in Williston, North Dakota?

To obtain an Airbnb/STR permit in Williston, North Dakota, you must first contact the Williston Planning and Zoning Department at City Hall located at 22 East Broadway, as the city requires short term rental operators to obtain a conditional use permit.

Documents and approvals

  • Begin by submitting an application for a conditional use permit which typically costs between $200 to 400, along with required documents including proof of property ownership or lease agreement, site plan showing parking availability, floor plan of the rental unit.
  • You must also provide contact information for a local property manager if you live more than 50 miles away, demonstrate compliance with fire safety codes, and show adequate off street parking (typically one space per bedroom).
  • The application process involves a public hearing before the Planning Commission, which requires a 15 day public notice period, and the entire approval process typically takes 4 to 6 weeks from submission to decision.
  • Williston specifically requires STR properties to maintain occupancy limits based on bedroom count (maximum 2 guests per bedroom plus 2 additional), prohibits rentals for less than 2 consecutive nights in residential zones, mandates 24/7 local contact availability.
Is it legal to operate a short-term rental in Williston, North Dakota?

Short term rentals (STRs) are legal in Williston, North Dakota, but operate under specific municipal regulations established around 2018 to 2019 as the city adapted to housing demands from the oil boom.

Core operating requirements

  • The city requires STR operators to obtain a business license and comply with zoning restrictions that generally allow STRs in residential areas with certain limitations on the number of guests and parking requirements.
  • Properties must meet safety standards including smoke detectors, carbon monoxide detectors, and fire extinguishers, while operators must provide contact information for a local representative available 24/7 for issues.
  • Williston prohibits STRs in certain residential zones where they would conflict with neighborhood character, and the city has implemented noise ordinances and occupancy limits typically capping guests at 2 per bedroom plus 2 additional guests.
  • Recent changes have included stricter enforcement of existing regulations and enhanced registration requirements, with the city conducting periodic reviews of STR impacts on housing availability and neighborhood stability.
What are the best places to invest in Airbnb in Williston, North Dakota?

The best areas for Airbnb investment in Williston, North Dakota are downtown Williston near Main Street and the historic district, which attracts business travelers working with oil companies like Hess Corporation and Continental Resources, as well as visitors to local events and the Fort Union Trading Post.

Airbnb and lodging taxes in Williston, North Dakota

In Williston, North Dakota, Airbnb hosts are subject to both state and local lodging taxes.

Taxes and filing responsibilities

  • The North Dakota state lodging tax is 4% on gross receipts from accommodations, while Williston imposes an additional local lodging tax of 3%, bringing the total occupancy tax rate to approximately 7%.
  • These taxes apply to all short term rental accommodations under 30 days.
  • Airbnb typically collects and remits these taxes automatically for hosts through their platform as of 2019, though hosts should verify this arrangement.
  • For properties where Airbnb doesn't collect automatically, hosts must register with the North Dakota Tax Commissioner's office and remit state taxes monthly by the 20th of the following month.
  • Exemptions generally include stays over 30 consecutive days, certain government employee accommodations, and stays by permanent residents.
  • Hosts should also be aware that Williams County may impose additional local taxes.
  • The city requires short term rental operators to obtain proper licensing and maintain records of all transactions for tax compliance purposes.
Total cost to purchase, furnish and operate an Airbnb in Williston, North Dakota

To start an Airbnb in Williston, North Dakota, expect total costs of approximately $285,000 to $335,000.

Cost breakdown

  • Property purchase represents the largest expense at $200,000 to $250,000 for a median 2 to 3 bedroom home, reflecting Williston's oil boom market dynamics.
  • Furnishing costs range $15,000 to $25,000 including beds, living room furniture, kitchen appliances, linens, and décor to create an attractive rental space.
  • Initial setup costs total $3,000 to $5,000 covering professional photography, listing creation, welcome materials, and basic maintenance supplies.
  • Permits and fees amount to $500 to $1,500 including business license, short term rental permit, and potential HOA approvals.
  • Insurance costs $2,000 to $3,000 annually for short term rental coverage beyond standard homeowner's insurance.
  • Monthly utilities average $200 to $300 covering electricity, gas, water, internet, and cable services.
  • First six months operating costs total $8,000 to $12,000 including utilities ($1,800), cleaning services ($2,400), Airbnb platform fees ($1,200), maintenance and supplies ($1,500), marketing ($800), and contingency funds ($1,300).
  • Additional considerations include property management software subscriptions and potential property tax increases due to commercial use classification in Williams County.
Are Airbnb properties in Williston, North Dakota profitable?

Airbnb properties in Williston, North Dakota, have shown strong profitability potential, particularly during the Bakken oil boom period from 2010 to 2015 when average daily rates reached $150 to 200 and occupancy rates exceeded 85%, generating monthly revenues of $4,000 to 6,000 for typical 2 bedroom units.

Profitability indicators

  • Current market conditions show more moderate but still profitable returns, with average daily rates of $80 to 120 and occupancy rates around 65 to 75%, resulting in monthly revenues of $2,500 to 4,000.
  • Operating expenses typically include mortgage payments ($800 to 1,200), utilities ($150 to 250), cleaning fees ($200 to 400), insurance ($100 to 150), and maintenance ($200 to 300), totaling approximately $1,450 to 2,300 monthly.
  • This creates net profit margins of 25 to 45% for well managed properties, with annual returns of $12,000 to 25,000 being common.
  • Success factors include proximity to industrial sites and worker housing demand, competitive pricing strategies, reliable property management, and maintaining high cleanliness standards.
  • Properties near Williston Basin International Airport and downtown areas perform best, with some investors like those featured in local real estate case studies reporting ROI of 15 to 25% annually.
  • The market remains viable due to continued oil industry activity, though investors should expect seasonal fluctuations and potential volatility tied to energy sector performance.
What is the expected return on investment for an Airbnb in Williston, North Dakota?

Airbnb investments in Williston, North Dakota typically generate annual ROI of 12 to 18% due to the city's oil boom economy and limited hotel inventory serving transient workers and business travelers. Cash on cash returns generally range from 15 to 22% annually, with properties averaging $150 to 200 per night occupancy rates of 65 to 75% driven by Bakken oil field activity.

Return planning figures

  • Initial profitability usually occurs within 8 to 14 months of operation, with break even on total investment typically achieved in 4 to 6 years.
  • Properties near industrial areas and downtown command premium rates, with furnished 2 to 3 bedroom units performing best given the 30+ day corporate housing demand from companies like Hess Corporation, Continental Resources.
What company can help me find and buy a profitable Airbnb in Williston, North Dakota?

STRSearch is a national platform that helps investors identify profitable short term rental properties across markets including Williston, North Dakota.

Companies and resources

  • Local real estate agents in Williston who specialize in investment properties include Century 21 Morrison Realty, Prudential Emmons Company, and Coldwell Banker First Realty.
  • National services that assist Airbnb investors include AirDNA for market analysis, Mashvisor for property analytics, BiggerPockets for networking and deal sourcing, and Roofstock which expanded into short term rental investments around 2020.
  • Regional companies like Great Plains Real Estate and Bakken Realty have been helping investors capitalize on Williston's oil boom rental market since approximately 2012.
  • Additional services include RedAwning for property management consultation, AvantStay for market insights, and local property management companies like Williston Property Management that began offering Airbnb management services around 2018 to help investors maximize their returns in this North Dakota market.

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Success Rate
100% profitable track record
Data Accuracy
Proprietary filters, precise forecasts
Service Scope
End-to-end STR investment support
Risk Mitigation
Only cash-flow-positive matches
Expert Network
Vetted realtors, lenders, designers included
Other Services
Success Rate
Inconsistent ROI, no guarantees
Data Accuracy
Generic metrics, inaccurate estimates
Service Scope
Partial services only
Risk Mitigation
No profitability screening
Expert Network
Limited or no partner access
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