Is Maryville, Tennessee Good for Airbnb Investment?

Potentially—Maryville, Tennessee combines visitor demand with long-term real estate upside.

• Presents a promising outlook, largely driven by the city's appealing blend of scenic beauty, small-town charm.
• Current market conditions indicate a growing interest in short-term rentals in areas that offer both relaxation and outdoor activities, aligning well with Maryville's offerings.
• Tourism trends show a consistent flow of visitors seeking accessible nature escapes and a peaceful environment, which bodes well for occupancy rates.
• Property values in Maryville have seen steady appreciation, making real estate a stable asset.
• The investment potential is further enhanced by Maryville's continuous development, improved infrastructure.

$800–$2,200 per month based on location, season, and property quality.

• Based on available market data and regional analysis, Airbnb hosts in Maryville, Tennessee typically earn between $800-$2,200 per month.
• Seasonal variations show peak earnings during summer months and fall foliage season when monthly revenues can increase by 40-60% above baseline.
• Properties with mountain views, hot tubs, fire pits, or proximity to outdoor recreation areas consistently outperform standard listings.
• Occupancy rates average 65-75% during peak seasons and 45-55% during slower periods, with successful hosts maintaining year-round occupancy around 60%.
• Key factors affecting earnings include property size and amenities, distance from Smoky Mountains attractions, quality of listing photos and descriptions, host responsiveness, guest reviews.

Potentially strong—typical annual ROI is 8–12%.

• Typically generate ROI between 8-12% annually, with properties near the Great Smoky Mountains National Park and University of Tennessee Southern campus achieving the higher end of this range due to consistent tourist and visitor demand.
• The average payback period for initial investment ranges from 7-10 years, depending on property acquisition costs which average $180,000-$250,000 for suitable rental properties in desirable neighborhoods.
• Short-term rental properties in Maryville generally outperform traditional long-term rentals by 3-5 percentage points.
• The proximity to outdoor recreation, Dollywood, and regional attractions creates strong occupancy rates of 65-75% for well-managed properties.

Maryville, Tennessee averages 55–65% annual occupancy, with seasonal variation.

• Airbnb occupancy rates in Maryville, Tennessee typically average around 55-65% annually, with significant seasonal variation driven by its proximity to Great Smoky Mountains National Park.
• Peak occupancy occurs during fall foliage season (October-November) reaching 75-85%, followed by summer months (June-August) at 70-80% when families visit the national park.
• Spring months (April-May) see moderate occupancy around 60-70%, while winter months (December-March) drop to 35-45% except for holiday weeks.
• Maryville's occupancy rates generally outperform Tennessee's state average of approximately 50-55% due to its strategic location near the most visited national park in the United States.
• The market benefits from consistent demand from outdoor enthusiasts, wedding parties utilizing mountain venues.

The strongest opportunities balance visitor demand, nightly rates, and acquisition cost.

• The best Airbnb investment neighborhoods in Maryville, Tennessee include downtown Maryville for its walkability to restaurants, shops.
• The Foothills Parkway area offers premium rental rates due to stunning mountain views and proximity to Great Smoky Mountains National Park, attracting nature enthusiasts and families.
• Neighborhoods near Maryville College provide consistent demand from visiting families, prospective students, and academic guests, with moderate pricing and steady occupancy.
• The Alcoa Highway corridor combines convenience for travelers with easy access to McGhee Tyson Airport and Knoxville attractions while maintaining lower property acquisition costs.
• Areas around Greenbelt Park appeal to outdoor recreation visitors with access to walking trails and green spaces, supporting mid-range pricing.
• The Pellissippi Parkway vicinity attracts business travelers and families visiting the region, offering good highway access and proximity to shopping centers.
• Finally, neighborhoods near Blount Memorial Hospital and medical facilities provide steady demand from medical tourists, visiting families, and healthcare professionals.

Yes, but only where zoning permits short-term rentals and every required license is current.

• Maryville, Tennessee requires short-term rental operators to obtain a business license and register their property with the city, typically costing between $50-100 annually.
• The city does not require owner-occupancy for short-term rentals, allowing both hosted and non-hosted rentals.
• The registration process involves submitting an application with property details, proof of insurance, emergency contact information.
• Recent regulatory changes implemented around 2020-2022 have included stricter noise ordinances, mandatory 24-hour local contact requirements, enhanced parking regulations requiring one space per bedroom.

Tax rates vary by jurisdiction; licensing, inspection, and insurance costs are additional.

• Short-term rentals in Maryville, Tennessee are subject to several fees and taxes including the state sales tax of 7%, local sales tax of approximately 2.25%.
• The city of Maryville requires short-term rental operators to obtain a business license costing approximately $50-75 annually.
• Property owners must also pay standard property taxes which average 0.64% of assessed value annually in Blount County.
• Additionally, operators are required to collect and remit the combined sales and lodging taxes totaling approximately 12.25% on all rental income.
• Some properties may also be subject to homeowners association fees if located within an HOA, and there may be inspection fees of $50-100 for initial permit approval.